Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands.
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Data moves in real time. Most marketing stacks don't.
Iterable's July Spotlight closes the gap—real-time personalization, live signals, zero rebuilds.
What's new: ow.ly/mSkJ50ZqK8B
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Most brands don't have a channel problem. They have a repetition problem — same message, copy-pasted everywhere, hoping something sticks.
Zwift's Rachel Kamel breaks down what cross-channel journey orchestration looks like when timing, not habit, decides the channel:
ow.ly/ZVoE50ZnXrF
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Your data lives in Snowflake. Your campaigns live in Iterable. The integration handles everything in between — no engineers, no pipelines, no lag.
The Zebra cut campaign creation from 3+ months to 3 days. +25% conversions. +15% open rates.
Smart Ingest pulls data in, and Secure Data Sharing pushes it back. Two-way flow, zero copying.
See how it works: ow.ly/CU0o50ZmbxI
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You know you love us, New York 💋
Activate Tour is coming to New York on September 24, and registration is officially OPEN.
Join us for a day of curated sessions, tactical insights, and high-impact networking with the marketers shaping what customer engagement actually looks like right now.
XOXO, Iterable
ow.ly/e8kp50ZlOzi
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From the town square to the inbox, Americans have always found a way to get the message through, even if it takes dozens of versions before the copy is finally approved. 🇺🇸
250 years of communication, revisions, redlines, and someone sending back edits at the last minute.
The medium may change, but the struggle to get copy finalized never does.
Here's to 250 years of American communication — and whatever (Final_FINAL) version comes next!
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One like and we'll stock these at the Iterable booth at Activate Tour NYC.
Marketers already wear a lot of hats, so we figured we'd make one that you’ll actually wear.
Activate Tour lands in New York on September 24 for one day of real talk on what's actually working in customer engagement, with the people doing the work.
Hat tip to Clay for the inspo. 🧢
Save the date for Activate Tour NYC on September 24!
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Great marketing doesn't start with data dashboards, it starts with how you show up.
Data evolves. Integrity doesn't.
Watch the full Activate Summit session featuring Jill Hartling, VP of Marketing Strategy at Merkle:
ow.ly/nx4M50ZgjsQ
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Babylist reclaimed 50% of their team's bandwidth. Tandem tripled testing volume. Intelligent Lending saved 1–2 hours a week — and called it just the beginning.
That's what five Nova agents built into Iterable looks like in practice. And we've kept building since launch.
ow.ly/5z8Z50ZfQVG
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Iterable has been named a Leader in Activation and Delivery in Snowflake's Modern Marketing Data Stack Report — for the fourth time.
The gap between what you know and when you can act is where revenue disappears. The Iterable + Snowflake integration is built to help close it.
ow.ly/qxHA50ZfpkU
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If you’re still batch-and-blasting to your whole database every time you launch a product, ATG Entertainment's Senior Data Scientist Oliver Marley has notes.
Oliver’s Activate Summit session is on-demand now — and worth the watch.
ow.ly/6RS850Zes5P
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Not everyone can make it to London, but the content can.
Activate Tour sessions are on-demand, diving deep into cross-channel journeys, agentic AI for marketing, and CLTV. No British accent required.
Available now to watch anywhere, anytime:
ow.ly/PJoS50ZeeA3
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Babylist scaled from 5M to 1B emails with the same lean team.
How? They connected Claude to Iterable's MCP Server and automated template builds, QA, and production timelines, reducing them from 2 months to 2-3 days.
This is what agentic AI for marketing actually looks like.
ow.ly/q99b50Ze0uc
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Iterable is proud to be a launch partner for CustomerLake — Databricks' new Agentic CDP built natively into the Data + AI platform your team already runs on.
AI-native customer engagement isn't a roadmap item anymore. It's the operating model.
ow.ly/ZGs750ZcjEE
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Now casting · September 24th · New York City
NYC's had no shortage of stages. This September, we're adding one more!
If you've built a lifecycle program that moved the needle, run an AI experiment that surprised you, or cracked a cross-channel strategy — we want you on the Activate Tour NYC stage.
Apply to speak today!
ow.ly/bbtY50Zc67N
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The brands that win are the ones that show up like leaders from the very first impression.
So now it’s time to meet the new Iterable.
Explore more about the “why” behind our new branding:
iterable.com/blog/a-brand-bu…
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Stepping into the future by embracing the past, meet the all-new Iterable Analog Suite. 🐦🐌📠📟
Visit the link in our bio to learn more about the Analog Suite and all of Iterable’s *very real* features ⬇️
iterable.com/blog/this-is-a-…
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Taylor's not the only one with an extended tour...from London and Berlin, #ActivateTour is now hitting Chicago, Amsterdam, NYC, Palo Alto, and LA. Don't miss out on revolutionizing your brand's future. Book your spot now: iterable.com/activate-tour/ #Activate23 #marketingconference
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@LindseyGLanza, author & Enterprise CSM at Iterable, shares tips on writing, below. #marketingtips #professionaldevelopment #writingtips
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Want info on webhooks? You're in luck. Emily Benoit, Lifcycle Manager at @InStride, will be joining us in our "Ask a Marketer About" webinar series on July 19th at 10am PDT. Don't miss it—register today! bit.ly/44vxN8Y #webhooks #marketing #AAMwebinar
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Big announcement at #ActivateLondon! Introducing the @Iterable Summer Release! Connect, engage, and optimize your global audience with ease. Boost engagement and ROI. CLICK LINK for details: bit.ly/3Na6vxG
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We're proud to be a sponsor of @MovableInk's Think Summit 6/14 & 6/15. This event will be filled with energizing keynotes, brand presentations, strategy sessions, networking, fun activities and more. Use promo code Iterable-50 to register. bit.ly/43zr4uF #ThinkSummit
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#CaseoftheMondays got you daydreaming about your next big travel adventure? It counts as being productive if you layer in a #marketingcasestudy with that, right? Read how we helped @secret_escapes utilize their member data to personalize engagement: bit.ly/43lhPOs 🌴 🍹
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Through an integration with our partners at @eduMeSocial, our mutual customer, @Urbanappuk, can put the right kind of educational content in front of their practitioners. bit.ly/42r3WNG #partnermarketing #customermarketing
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Marketers utilize only 42% of martech stack capabilities (Gartner). With 85,000 tasks per person, it's time to revisit your value map, define goals, strategies, KPIs, and identify missing pieces for maximum ROI. bit.ly/3B5WNqA #valuemapping #tiptuesday #marketingtips
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Proud to spotlight our amazing partner @HightouchData and their rockstar co-founder Kashish Gupta! Huge congrats to them on their recent placement on Nasdaq's Enterprise Tech 30 list— their journey is truly a mic drop moment. bit.ly/3N35SXW #AANHPIHeritageMonth
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#MemorialDay is known for backyard BBQ's & the arrival of summer, but it also holds a deeper significance — commemorating and paying tribute to those who sacrificed their lives for our country. We hope you take the time today to celebrate in a way that feels right for you.
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"I'm very excited about the future of #AI, specifically for marketers." Said, Alec Haase, Head of Product Marketing at @HightouchData. He also mentions how AI combined with data stored in platforms will allow marketers to move much faster. #activate23 #AI
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Things are heating up here at #MAU! 🔥 Drop by booth #605 and cabana #19 to say hi and treat yourself to a glass of frosé and poolside must-haves. Psst... Don't forget to ask us about the exclusive pool party tonight! 🤫 #MobileAppIndustry #MarketingEvent #LasVegas
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Calling all marketers in, near, or with access to #London! #ActivateTour is coming back Wednesday 21 June! Let's chat AI, data, journeys, and more over a cuppa ☕️ bit.ly/3Mlsh12 #MarketingEvent #MarketingConference @VolvoGroup @dgtlFundraising
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Calling all savvy marketers: let's talk #podcasts 🎙️. We want to know: what are your go-to marketing podcasts? Share your favorites! #marketingpodcasts #podcastrecommendations #marketingtips
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Join us at MAU May 23-25 in Las Vegas for frosé, free poolside swag, and splash-worthy discussions on how you can optimize your mobile app experience. RSVP now to secure your spot: bit.ly/3Wlqde7 #MAU #MobileAppIndustry #MarketingEvent
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Exciting news - @Iterable Academy is now live with over 100 courses available for everyone! Sign up with your business email and you're good to go. Access it here: bit.ly/42yV9do #iterableacademy #onlinelearning #marketingcourses #digitalmarketingtips
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3 tips from @UkonwaOjo on how to succeed as a marketer: 1) learn how to earn attention vs pay for attention 2) practice humility & never stop learning 3) know your customer on a deep, human level. Watch her session and others On-Demand now! bit.ly/3TEdkL6 #marketingtips
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May is #AANHPIHeritageMonth, celebrating the diverse contributions of Asian American, Native Hawaiian, and Pacific Islander communities. We stand in solidarity with our AANHPI colleagues and customers like @CareDotCom. Learn more about them here: bit.ly/3pnhHyJ
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Tips from Mikko Westberg of @Strava on #ZeroPartyData:
📊 Ask users what they want
📊 Explain why you need the data
📊 Allow users to update their selections
📊 Deliver on promised value
Watch session now: bit.ly/3LAWfiq
#Activate23 #ZeroPartyData #CustomerInsights
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In honor of #AutismAwarenessMonth, we'd like to highlight @Iterable's Limitless Affinity Group, which is dedicated to fostering an inclusive workplace that celebrates neurodiversity. To learn more, check out this article from @Forbes: bit.ly/3oOCdbu
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Whether you missed #Activate23 or need a refresher, we've got you covered. Check out our recap of the best insights and moments from Activate: bit.ly/3AwVoJu #Activate23 #MarketingConference #EventHighlights
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ICYMI: Our #Activate23 Product Showcase is available online! This is one you most certainly won't want to miss, so this is your friendly reminder to watch On-Demand now: bit.ly/3TEdkL6 #ProductShowcase #MarketingConference #VirtualConference
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@UkonwaOjo's keynote at #Activate23 got a lot of amazing feedback from both in-person and virtual viewers. Ukonwa's session IS available to stream on-demand—right now! Head on over to the Activate site now to see what all the buzz is about: bit.ly/3TEdkL6 #UkonwaOjo
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Another epic Activate Summit under our belts! For those who missed out, don't worry! Register to watch past sessions virtually and catch up on all the valuable insights you missed. All sessions are officially available On-Demand now: bit.ly/3TEdkL6 #Activate23
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🎉 Just wrapped up an amazing few days at #Activate23! Check out our Top 10 takeaways: bit.ly/3Li0Vda And don't forget, all sessions are available On-Demand now: bit.ly/3TEdkL6 #MarketingTips #MarketingConference
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Activate Summit was so much fun and, of course, we had to add a little gamification into the mix! Congrats to our in-person and virtual raffle winners. Thanks so much for being part of the fun @Shipt @Opendoor @Nextdoor @ConsumerAffairs @ClassWallet #Rover #Activate23
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And just like that...#Activate23 comes to an epic close! 🥂 Thank you to all our sponsors, speakers, team, and attendees. Just when we didn't think it could get any better, here we are. Reminder to register to view past virtual sessions here: bit.ly/3KR70Nn
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Expert advice from Kimberly O'Dell at @EuropeanWax: Handlebars and custom events can help brands personalize messaging, improve efficiency, and process customer data quickly. #Activate23 #Personalization Remember, all sessions available virtually: bit.ly/3KR70Nn
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Exciting news for AI enthusiasts: According to Denys Kapush from @ColumbiaExecEd, global market revenues for AI in marketing are projected to skyrocket from $15.84B in 2021 to $107.4B in 2028! 📈 #Activate23 #AI #ColumbiaBusinessSchool
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Brands should ask themselves ‘why should people follow us?’ ‘What’s our video style?’ ‘Do we have time to commit to the creation process?’ and ‘Do we speak the TikTok language?’ — sage advice from the queen of #TikTok herself, #CorporateNatalie #Activate23 #SocialMedia
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Just in: Integrating Google Sheets and Iterable Catalog has reduced developer time by 66% for @Shipt! 🚀 #Activate23 #EfficiencyTips #MarketingTips For more useful tips, register for the virtual summit: bit.ly/3KR70Nn
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A gem (out of many) from @UkonwaOjo's morning keynote: 'My old boss used to say 'Too much money makes you stupid.' I hated that. But she was right.' #Activate23 #UkonwaOjo #wisewords
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Impressive results from @Strava's CRM Lead Mikko Westberg: introducing zero-party data collection to their onboarding process led to an 8% increase in trial starts and improved 2-week retention rates! #Activate23 #DataCollection Watch virtually: bit.ly/3KR70Nn
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"1) Treat your marketing lifecycle like a real relationship, 2) Every email either adds or detracts from your sending reputation, 3) Differentiate your email streams for maximum impact." -@Iterable’s Justin Foulk and Tom Corbett #Activate23 #EmailMarketing #MarketingTips
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