@WSJ reporter covering corporate finance and CFOs.

Jennifer Williams retweeted
The footwear maker took a sales hit as it cut back on discounts even amid an inventory glut, but has now returned to growth. on.wsj.com/4zxxtGW
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Jennifer Williams retweeted
America’s apparel companies are fighting increasing returns. The problem is the soaring use of weight-loss drugs. 🔗 on.wsj.com/4uUMKPF
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Jennifer Williams retweeted
Shoppers are increasingly buying goods on TikTok Shop. Retailers want in and are setting up their own virtual storefronts. on.wsj.com/3OXyGou
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Jennifer Williams retweeted
Selling wedding gowns has always been a high-stakes business. New weight-loss drugs make fitting brides for the big day even more fraught. on.wsj.com/48X0q3t
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Jennifer Williams retweeted
Five Below is known for selling items for $5 or less. But lately, more price tags are pushing above that threshold. on.wsj.com/49UP1SQ
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Jennifer Williams retweeted
Google searches for “No Buy January” have hit a five-year high as Gen Zers and millennials sign up for the thrifty challenge on.wsj.com/4a4rChD
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Jennifer Williams retweeted
After years of buying shiny, new gifts for Christmas, more Americans are secondhand shopping for the holidays and strategizing how to avoid angering friends and family. 🔗: on.wsj.com/49qNROr
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Jennifer Williams retweeted
How hard is it to go for a full month during the holidays using nothing but cash? Inside one man’s quest to complete “No-tap November.” on.wsj.com/4qmjJcW
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Jennifer Williams retweeted
Costco shelves have a bit more health and beauty products and fewer Christmas trees and toys this holiday season. The big retailer has selectively adjusted its product lineup in an effort to keep prices low for consumers while it navigates tariffs. on.wsj.com/4j2WYbm
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Jennifer Williams retweeted
America’s most dedicated Christmas decorators are losing it. The reason: a mysterious shortage of giant lawn ornaments from Home Depot. @JenKayW investigates in her latest A-hed. wsj.com/lifestyle/home-depot…
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Jennifer Williams retweeted
More than other generations, 20-somethings are tightening their year-end spending. Here's why that is a problem for retail brands. on.wsj.com/4anzmMi
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Jennifer Williams retweeted
⛳️⛳️⛳️Scoop: Topgolf Callaway Brands is in talks to sell its Topgolf business to PE firm Leonard Green. $MODG W/ @JenKayW and @miriamgottfried wsj.com/business/deals/topgo…
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Jennifer Williams retweeted
Rocky Mountain Chocolate Factory is addressing the jagged rises and falls in cocoa prices with dynamic pricing: They are resetting prices on their truffles and chocolate-covered pretzels quarterly on.wsj.com/45iqODG
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