Meta is turning AI agents into business operators — or trying to.
Muse already connects to Shopify, Plaid and Stripe for things like product search, banking data and payments.
And more retailers are coming: Walmart, Best Buy, Sephora and others.
But Amazon isn't playing along.
It blocked Muse from shopping on its platform, calling it an “unauthorized AI agent.”
That's the real story here.
This isn't just another AI chatbot. It's an agent getting access to the systems that run commerce — and platforms are already choosing whether to let it in or lock it out.
If this works, the next step isn't AI helping employees work faster.
It's AI running parts of the business itself.