Not gonna lie… kinda fun watching everyone’s reactions to the crazy brainstorm ideas you cooked up in meetings as a team a year ago. #VALORANTChampions
Got to visit the Sage statue while it was still being built. Seeing the incredible amount of work and care our CN team put into this was seriously inspiring.
So proud of this #VALORANTChampions team.
A true labor of love from so many incredible people. ❤️ We hope you love Opening Day pre-show as much as we loved making it.
Our biggest Opening Day yet. Let’s go. 🔥
The world’s top 16 teams gather in Shanghai to find out who will make the most of their moment and earn their place in @VALORANT history!
Don’t miss our biggest #VALORANTChampions Opening Day ever at valorantesports.com
You ever find yourself sitting in a cab in China, on your way to a VAL feature shoot with pros, watching Shanghai pass by and thinking… damn. Life is good.
So lucky to get to travel the world, work with incredible people, and do something I genuinely love.
What a life.
The gold scars that you see represented were another big anchor for us. We started with the question: what makes a champion? Is it aura? Is it hard work? Is it determination? Is it all of the above? The question was: could we mirror the VCT pro experience in our agents? Pros go through the same hard work. The intense training, long hours repition, and failures; all the hard work in the dark that no one sees. These are all things that our agents would also go through as they prepare for a mission. We loved this duality and connective tissue.
The battle scars are a result of the training. All of the wins and loses. Those real and metaphorical scars live just beneath the surface--brought into the light when thrust into the spotlight. When pushed to their absolute limit, Viper and Sage get a glimpse at what a true champion looks like: Our past VCT champs... immortalized in black and gold. This is the cost of greatness.
Here's an early draft of the '26 Anthem script. We sent this, along with a creative treatment, to kick-off the development process with Brunch Studio. The directors brought their insanely talented minds to the story, and we evolved it together.
Original Title: Forged in the Dark
The process for making a music video, anthem, cinematic or any piece of marketing content can often feel mysterious or complicated.
But at the core of any creative effort, there's a truth.