Hey i'm Kimi, head of product at @voicecc, the first Opinion Layer of crypto the honest version of how i got here i started in sales, not crypto, not tech just a kid who couldn't sit in a job that felt empty buy low, sell high, produce nothing i needed to build something that actually mattered that itch pulled me through every seat in this industry: > marketing > BD > product 2021 was where crypto started for me becamo CPO of my first crypto agency in six months last cycle i launched tokens and scaled communities i shipped things that printed and things that died the day they went live (for a while i blamed the market) but it wasn't the market most of what gets built in crypto never had a soul to begin with a trend shows up, everyone copies it and blames the chart when it flatlines then the question i'd been avoiding finally caught up with me: am i building something that lasts or just watching numbers move? that's what led me to VOICE we put a price on opinions your take carries real weight here, not a like that's worth nothing every feature we ship maps to a real number or it doesn't ship crypto builds on vibes but we build on metrics on a human note, 100 days off cigarettes today running on energy drinks and an unreasonable love for the work (grateful to everyone who's been in VOICE early and everyone just showing up) this is just the start of the VOICE takeover

prediction markets solve the wrong problem polymarket and others proved people love having opinions about the future. but to participate you need to bet, and for you to win someone has to lose so 90% of people just... watch (and around 70% eventually lose on their bets according to stats). these people have the opinion, they don't put money on it, their voice disappears I will keep repeating this: your take shouldn't need a bankroll to count curious to know what’s more interesting for you: pure gambling vibes with a chance to win big or the ability the speak out your opinion and receive rewards objectively lower than betting wins?

everyone opens with "unpopular opinion" and then posts the single most agreeable thing you've ever read. nobody actually puts anything on the line behind a take anymore. that gap is basically the thing we're building around vote here: voice.cc/socialcamp

we used to spend weeks on the big flashy stuff. geo battles, kol battles, full production every time then we just started shipping small things back to back, every single week, nothing fancy. dau climbed up 20%+ size of any one campaign mattered way less than never going quiet for a week bit of an ego check for someone who likes building the big ones

my gaming background is all about the strategies upgrade units, build the base, manage resources, keep diplomacy alive years later I realized I basically do this for a living now

the devs were heads down for a few days getting the mint tight, and honestly the art came out sick check out how that thing is spinning before you claim 👀

one more interesting fact about me: notre dame de paris, the 1999 musical is almost the only music I’m really into. still touring, still considered a classic, one actor from the original cast is still performing I can put it on any day. some things just age right

New features every day 👀

since 2019 every socialfi project has been hunting the same idea: a tokenomics model where you hand out big rewards AND the chart survives every cycle it ends the same way with VOICE we started from a different assumption: what if that model simply doesn't exist? and what if the user activity we're already rewarding could be turned into something B2B is willing to pay for? that gives the system a second revenue source and closes the loop users get paid for participation companies pay for the data layer revenue enters the system from outside instead of being recycled from the same retail pocket (which is not endless at the end of the day) thoughts?

everyone ever worked with socialfi knows the quest loop stopped performing a while ago we knew it going in, so the goal was never 1000% growth the goal was squeezing the maximum activity physically possible given those barriers we had 2 hypotheses on the table: run events often and intensively, or run just a few but make them massive then mini-games (pinata, world cup etc) came in with minimal effort and brought a disproportionately big result. that settled the debate now we're shipping them serially. will share numbers once the sample gets big enough

paid $4500 for a motivated traffic campaign and honestly expected the usual: spike, quests done, everyone gone in 48h what we got instead: - 1669 activated users - 530 did 3+ quests - 110 did 5+ quests - one guy hit 78 quests (platform record!) same geo as our regular traffic the difference was the lifecycle they stayed way longer and then started bringing referrals on their own, we never even pushed that (except the fact that user journey makes you want to do that on your own) lesson of the day: such campaigns are less about the source and more about the traffic flow you route people through once they land

random fact about me: i play middle blocker for a club in Alicante. never touched a volleyball before uni, then trained 3x a week for half a year and somehow ended up on the student national team list, later signed by Elche @CvElche middle blocker is a weird position. there are 4 potential attackers in front of you and roughly 4 seconds while the ball travels to the setter. in that window you read who shifted where, guess the combination, organize the block it affects how i work. product analytics is the same muscle, just more precise to some extent. you watch the flows, spot the pattern, commit to a decision before you have full information my club might not be the most physical one, but we win by reading the game. i try to run product the same way

Sorry not sorry for saying this as a COO, but jira and clickup always drove me crazy. half the job becomes managing tickets and statuses instead of doing the actual work I moved everything to mind maps years ago. whole project on one screen, I see connections, done granularity could become a trap for operations (and those who run them), prove me wrong

What should people do right now if they just heard about VOICE? Our COO @Kimi_0x dropped the alpha 👇

two things i told myself i would never do: work in crypto and do operations (currently COO of a web3 project lol) the honest backstory from school i kept launching stuff: customization studio, design agency, 7+ projects total at a web3 accelerator (including Hippo and Sundog). same story every time: vision, packaging, logic of how to sell it. I dive in, and after one full cycle I get bored and drop it first real shift for me was a student org where I ran the events at the city council department. there you either become systematic, with plans and KPIs, or you don't function at all When you run events in the plce with 1,5+ million population, you don’t want to screw up. that was the first time structure was forced on me and it stuck second shift was a mindset one. stopped looking at myself as "I'm the best", start perceiving myself as material. a character I can upgrade everyday step by step, while checking on my weak points (boring stat grinding included) so now the routine of carrying VOICE to the finish line is the upgrade I chose deliberately picking positions where discipline is mandatory turned out to work fine for me

We do spread VOICE around the globe Try you too 🤘🏻

There’s just something really funny about so many different parts of the market sending and then a group of people analyzing 0.5% btc moves intensely like it really matters

we put the core mechanic of voting in public, before launch every side someone picks is a data point, and the return rate is the number i actually care about come and vote, i'm watching 👀

Yeah-yeah. L Pepsi - second best player today with FIFA team. VAMOS ESPAÑA 🇪🇸

mr beast really said "would you rather" and got 265k votes for free meanwhile we build an entire platform around exactly this where people will get rewarded and people ask us why 💀