I design, develop, and optimize Shopify ecommerce websites that move the sales needle.
Kwara, Nigeria
- Tweets 1,217
- Following 193
- Followers 103
- Likes 1,262
Caraway's whole pitch is three letters they left out.
No PTFE. No PFOA. No PFAS.
So the ad leads with the worry, not the pan. The pan is the answer to a question you already had.
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Redesigned this Kyte Baby PDP by answering one thing:
What a buyer asks before tapping Add to Cart.
1 Is this button even active?
2 What if it doesn't fit?
3 Is this actually safe for my baby?
Same product.
Better answers = better conversion.
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Three scroll depths of the same KURA product page: the bundle hero, a wall of reviewer photos and quotes, then the full footer nav.
Every fold has a different job: hero sells, mid-page proves it, footer closes it.
Portfolio build. DM if you want one for your store.
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Kyte Baby's PDP: same button, different signal.
Before:
X Gray CTA, looks disabled
X Trust buried below a TOG slider
After:
OK Red CTA, reads as active
OK Trust sits right under the button
29,067 reviews already agreed.
Now the button does too.
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Built a watch store this week.
Eight references, prices in Naira, pay on delivery in Lagos. Zoomable gallery, full spec table, filter and sort, and the order lands in WhatsApp already typed out.
Meridian is a demo brand I made up, not a client.
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Best social proof isn't "10,000 reviews."
It's one specific line: "when she peeked out of the bag, I was amazed, she's actually a work of art."
Built a whole ad around that one real review. Specific beats big every time.
(concept, not affiliated)
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A homepage that never shows a price or a product isn't minimalist, it's just missing the sale.
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A red light therapy panel. $149. 4.8 stars.
The page around it does the actual selling: problem, fix, proof, then the close. That's what a story-arc product page looks like.
Need a page like this built? DM me.
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Four ad directions from one $125 frying pan.
Problem. Benefit. Proof. Offer.
Same product, same photo brief. Only the first line changes.
Concept work off Caraway's live PDP.
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Same engine as the skincare store I posted. Different brand entirely.
One config file holds the brand, colours, fonts, copy and products. Swap it and you get a different store in thirty minutes. Dark luxury or light editorial, same code underneath.
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If you sell watches, your problem is not reach. It is hesitation.
Nobody sends 200k for something they only saw in a carousel. They want the clasp up close. They want the warranty in writing.
You answer that by hand, one DM at a time. A page answers it once, for everybody.
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Before: banner, big photo, video demo, no price, no rating, no product, scroll for proof.
After: thin banner, real price, real rating, real product, real trust strip, one CTA. Same brand.
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60% scroll is where Shopify PDP buyers decide, not the hero. If your size guide, specs, and trust signals live below that line, you're selling to empty space.
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If you sell a recovery or wellness product and your page reads like a spec sheet, this is what the alternative looks like.
Story first. Product second. Guarantee and reviews at the end, not the top.
Built as a concept for HALOS, a home red light panel.
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Built these around what Obvi's own reviews keep repeating: skin, hair, joints. A real pattern, not a made-up stat.
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Real business in Nigeria, no website yet?
I will build you a sample site. Free. Your actual products, your actual photos, live enough to send to a customer.
Not a mockup. A working store like this one.
Three a week is all I can do properly. Reply and tell me what you sell.
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If you sell skincare in Nigeria, you know the problem.
Same four questions in your DMs every day. Is it good for oily skin. Do you deliver to PH. How much. Is it still available.
A store answers all four before anyone types. Built this one as a demo. Yours can look like it.
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V1CE sits at 4.8 stars across 2,375+ reviews. Built the proof angle straight off that instead of guessing at a number.
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48 products. No filter. No sort.
The brand names its own ranges in its own copy: Safari, Ocean, Woodland, Garden Life, Dreams.
None of it is tappable. The taxonomy exists, it just never made it onto the page.
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