Wall Street Dress Lore:
Today, finance bros are synonymous with the traditional firm-sponsored vest or Patagonia. It has become such a stereotype that mainstream media has basically labeled the look “cringe.”
But the vest actually has some real Wall Street history behind it.
When I was coming up in the business, as corny as it sounds, I desperately wanted a trading vest. Around 2011–2012, you started seeing more and more firms roll them out, and one thing was pretty apparent: traders wore the vests.
Back then, it almost served as a delineator between someone who worked on a trading desk and someone who simply worked in finance. As a kid who was completely enamored with this side of the business, one of my early requests when joining certain firms was that a vest be included in my new hire package.
But the vest didn’t originate as some random fashion statement.
Go back to the open outcry era of the NYSE, CBOT and CME pits, and traders were famous for their brightly colored trading jackets. Over time, as trading moved away from the physical floors and onto screens, the industry’s uniform naturally evolved too. The suit and tie became less practical on trading desks, and fleece vests became part of the new uniform.
But the firm that really helped turn the fleece vest into a modern trading floor staple was SAC.
Steve Cohen was famously obsessive about the environment of his trading floor. The idea was to eliminate distractions and keep traders completely locked in. The floor was reportedly kept cold, phones used soft-touch keys to minimize noise, conversation was limited, and SAC branded fleece became part of the culture.
And at the time, Cohen was one of the most influential figures in the hedge fund world. SAC alumni spread throughout the industry, other firms adopted pieces of that trading culture, and the vest began spreading across Wall Street.
Eventually, it escaped the trading desk entirely.
What once had a fairly specific association with traders became the unofficial uniform of finance: hedge funds, private equity, investment banking, wealth management, fintech, you name it.
So yes, the finance vest is played out. It’s cliché. It has been memed into oblivion.
But I still love it. And I still wear one.