LunarCrush for Marketers
@LC_marketers

Social Intelligence for Marketers Powered by @LunarCrush

 California, United States
lunarcrush.com
Joined September 2017
137 Photos and videos
One question to Claude with the LunarCrush connector: how much engagement does a single creator generate on each platform? YouTube: 11.4K. TikTok: 9.9K. Instagram: 8.8K. X: 2.6K. LinkedIn: 2.5K. On X and LinkedIn you buy reach one voice at a time. Size the creator count for it.
Bar chart of engagements per active creator over 24 hours: YouTube 11.4K, TikTok 9.9K, Instagram 8.8K, X 2.6K, LinkedIn 2.5K.

ALT Bar chart of engagements per active creator over 24 hours: YouTube 11.4K, TikTok 9.9K, Instagram 8.8K, X 2.6K, LinkedIn 2.5K.

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Armani's sentiment read 93% over the past day, 6 points above its own daily average, on engagement slightly under average at 23.0M. 86% of it was TikTok. LunarCrush scores sentiment against a topic's own baseline. That gap, not the raw score, tells you whether a campaign landed.
Armani over 24 hours: sentiment 93 percent, six points over its own average, on 23.0M engagements just under its 24.3M average, with 86 percent of engagement on TikTok.

ALT Armani over 24 hours: sentiment 93 percent, six points over its own average, on 23.0M engagements just under its 24.3M average, with 86 percent of engagement on TikTok.
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Cristiano Ronaldo drew 487.2M engagements over the past day. Lionel Messi drew 466.3M. Seven of the ten biggest creators on each are the same accounts. The largest has 96,100 followers and drove 13.8M on both. Two endorsement deals, one amplification layer. Price it that way.
Table of the seven creators appearing in the top ten on both Cristiano Ronaldo and Lionel Messi over 24 hours, led by a 96,100 follower YouTube channel with 13.8M engagements on each.

ALT Table of the seven creators appearing in the top ten on both Cristiano Ronaldo and Lionel Messi over 24 hours, led by a 96,100 follower YouTube channel with 13.8M engagements on each.
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Grand Theft Auto peaked at 2.55B engagements on Aug 28. On Sept 22 it drew 355.3M, down 86%. Sentiment moved the other way over the same stretch: 62% to 72%, through the Vice City sign going up in Miami. Launch volume decays. Mood is the number worth holding a campaign to.
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Grand Theft Auto's daily trend and creator breakdown: lunarcrush.com/en/topic/gran…

Grand Theft Auto: what's the conversation

Live mention volume, sentiment, trending posts, and the creators driving the Grand Theft Auto conversation right now.

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A YouTube channel with 212,000 followers drove 20.9M engagements on AirPods over the past day, from four posts. A 3.7M-follower channel posted 46 times and drove 392.6K. LunarCrush ranks a topic's creators by engagement. Shortlist from that column, not audience size.
Scatter chart of AirPods creators over 24 hours: a 212,000 follower YouTube channel drove 20.9M engagements while a 3.7M follower channel drove 392.6K.

ALT Scatter chart of AirPods creators over 24 hours: a 212,000 follower YouTube channel drove 20.9M engagements while a 3.7M follower channel drove 392.6K.
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Milan drew 126.2M engagements over the past day, with creators up 42% on the week as fashion week opened. Vogue's TikTok carried 11.1M of that. AC Milan's carried 1.5M. One city name tracks a runway and a football club at once. Read the creator list before you report the number.
Bar chart of top creators on the Milan topic over 24 hours: Vogue on TikTok 11.1M engagements, Vogue on YouTube 4.2M, Prada 4.0M, Gucci 3.1M, AC Milan 1.5M, against a topic total of 126.2M.

ALT Bar chart of top creators on the Milan topic over 24 hours: Vogue on TikTok 11.1M engagements, Vogue on YouTube 4.2M, Prada 4.0M, Gucci 3.1M, AC Milan 1.5M, against a topic total of 126.2M.

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Who is driving the Milan conversation, ranked by engagement: lunarcrush.com/en/topic/mila…

Milan: what's the conversation

Live mention volume, sentiment, trending posts, and the creators driving the Milan conversation right now.

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Nobody needs to open a dashboard to catch a sentiment drop. LunarCrush returns a topic's sentiment next to its own daily average. Compare the two on a schedule, alert when the gap clears your threshold. This morning that rule flags Burberry: 60% against an 83% average.
Bar chart comparing sentiment to its own daily average over 24 hours: Burberry at 60% against an 83% average, Hyundai at 88% against a 72% average, illustrating an automated alert rule built on the LunarCrush API.

ALT Bar chart comparing sentiment to its own daily average over 24 hours: Burberry at 60% against an 83% average, Hyundai at 88% against a 72% average, illustrating an automated alert rule built on the LunarCrush API.

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Hyundai's sentiment hit 88% over the past day, 16 points above its own average. Engagement was 20.5M, 40% below its daily average, on 36% fewer mentions. Its best-regarded day was one of its quietest. A volume dashboard logs that as a miss.
Three metric cards for Hyundai over 24 hours: sentiment 88% against a 72% daily average, engagements 20.5M down 40%, mentions 7,439 down 36%, with YouTube at 61% of engagements.

ALT Three metric cards for Hyundai over 24 hours: sentiment 88% against a 72% daily average, engagements 20.5M down 40%, mentions 7,439 down 36%, with YouTube at 61% of engagements.
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Dior's sentiment reads 78% over the past day, a point off its own average. Unremarkable. Underneath: 55% of the talk backs Sabrina Carpenter fronting the A24 deal, 45% questions the fit. A flat sentiment score is not agreement. Read the themes before you report positive.
Three metric cards for Dior over 24 hours: sentiment 78% against a 77% daily average, with 55% of themes backing the Sabrina Carpenter casting and 45% questioning the fit, on 49.2M engagements.

ALT Three metric cards for Dior over 24 hours: sentiment 78% against a 77% daily average, with 55% of themes backing the Sabrina Carpenter casting and 45% questioning the fit, on 49.2M engagements.
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Bugatti drew 59.1M engagements over the past day, 31% above its daily average, with creators up 34% from the day before. The trigger was Burna Boy's Chiron delivery in Lagos. Sentiment fell to 59%, 14 points under average. Earned attention, off message, in an unbought market.
Bar chart of top creators on Bugatti over 24 hours: a YouTube channel drove 5.8M engagements, 9.8% of the 59.1M topic total, ahead of a Nigerian news account at 2.8M, with engagement 31% above the daily average.

ALT Bar chart of top creators on Bugatti over 24 hours: a YouTube channel drove 5.8M engagements, 9.8% of the 59.1M topic total, ahead of a Nigerian news account at 2.8M, with engagement 31% above the daily average.
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PlayStation held 259.9M engagements over the past day, level with its daily average. The base behind it shrank: 54,002 creators, down 14.5%, on 25.1% fewer mentions. Same volume, fewer people, each one engaging harder. Read creators next to engagements.
Three metric cards for PlayStation over 24 hours: 259.9M engagements against a 259.5M daily average, 54,002 creators down 14.5%, and 85,014 mentions down 25.1%, with YouTube carrying 53% of engagements.

ALT Three metric cards for PlayStation over 24 hours: 259.9M engagements against a 259.5M daily average, 54,002 creators down 14.5%, and 85,014 mentions down 25.1%, with YouTube carrying 53% of engagements.

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Creators, mentions and network split for PlayStation: lunarcrush.com/en/topic/play…

Playstation: what's the conversation

Live mention volume, sentiment, trending posts, and the creators driving the Playstation conversation right now.

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Burberry's daily engagement has nearly doubled in four weeks: 10.5M on Aug 24, 20.0M on Sept 21. A new ambassador and the London Fashion Week show pulled mentions to 2.6x the daily average. Sentiment sits at 60%, 23 points under its own average.
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Burberry's full trend and creator breakdown: lunarcrush.com/en/topic/burb…

Burberry: what's the conversation

Live mention volume, sentiment, trending posts, and the creators driving the Burberry conversation right now.

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Erling Haaland drew 106.5M engagements over the past day. Two TikTok posts from MrBeast's account carried 48.8M of it, 45.8% of the total. Haaland's own X and TikTok, nearly 37M followers between them, produced 7.6M. One creator collab outran his own channels 6 to 1.
Scatter chart of followers versus engagements on Erling Haaland content over 24 hours: two MrBeast TikTok posts drove 48.8M engagements, 45.8% of the 106.5M topic total, while Haaland's own X and TikTok accounts produced 6.3M and 1.3M.

ALT Scatter chart of followers versus engagements on Erling Haaland content over 24 hours: two MrBeast TikTok posts drove 48.8M engagements, 45.8% of the 106.5M topic total, while Haaland's own X and TikTok accounts produced 6.3M and 1.3M.

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Who actually drives the Haaland conversation, ranked by engagement: lunarcrush.com/en/topic/erli…

Erling Haaland: what's the conversation

Live mention volume, sentiment, trending posts, and the creators driving the Erling Haaland conversation right now.

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