In the same Paris light, two houses and two Thai women wrote parallel chapters of the season. Miu Miu finished with $46 million in earned media value, a 3.6% engagement rate, and +82% year-on-year growth. Front row for its #MiuMiuSS27 show, #BeckyArmstrong generated $13.5 million of that value at a striking 9.1% engagement rate — a precise, high-intensity presence that translated the collection’s playful edge into personal language. #MiuMiuSS27xBecky Across the city, Valentino closed at $27 million in EMV with a 4.5% engagement rate. As the house’s Ambassador, #srchafreen carried the #ValentinoAntibiblioteca collection with the same quiet authority she has brought to every Valentino appearance — romantic maximalism meeting modern clarity, the lace and Rockstud details sitting naturally against her own silhouette. #ValentinoSS27xFreen The numbers simply mark what the images already showed. One house built on youthful contradiction, the other on poetic abundance. Two women moving through both with the same ease: not as guests, but as the clearest voices each house had that week.

Freen making outdoor wear look like high fashion. #ColumbiaAMAZE #WildlySoft #AMAZECollection #PufferJacket #Puffer #EngineeredForWhatever #srchafreen

Warning: extreme levels of cuteness ahead. #ColumbiaAMAZE #WildlySoft #AMAZECollection #PufferJacket #Puffer #EngineeredForWhatever #srchafreen

เจ้ามุสามขวบพรีเซนต์งานหน้าห้องมาก ☺️ #ColumbiaAMAZE #WildlySoft #AMAZECollection #PufferJacket #Puffer #EngineeredForWhatever #srchafreen

RT @chau_quynh52503: Manager of Columbia Thailand repost! #srchafreen #ColumbiaAMAZE #AMAZECollection

น่ารักเกินต้าน~ #ฟรีนสโรชา ในงาน Columbia เปิดตัว Amaze Puff™ แจ็กเก็ตรุ่นใหม่ที่ผสานความอบอุ่นเข้ากับดีไซน์ร่วมสมัย มาพร้อมเทคโนโลยี Omni-Shield™ ที่ central wOrld #FiercelivebyJijie #ColumbiaAMAZE #PufferJacket #WildlySoft #Puffer #EngineeredForWhatever #srchafreen

RT @KeyRG227135: 📣 IMPORTANT: REPORT, MUTE, AND BLOCK These accounts spread false information, defame Becky using derogatory language, and…

Absolutely stunning, love her makeup and hairdo 🔥🔥 #ColumbiaAMAZE #srchafreen

this is when she said bye to us and we thought "oh, she's just going to the other fanzone and then bye" but no, she went to the other fanzone and stayed there for like 5 minutes 5555 we went there and still saw her 😂 she didn't want to leave #ColumbiaAMAZE #srchafreen

Sarocha Freen the winter goddess that you are 🫠 #ColumbiaAMAZE #srchafreen

Ella feliz da años de vida ,🤍✨🙏 #ColumbiaAMAZE #WildlySoft #AMAZECollection #PufferJacket #Puffer #EngineeredForWhatever #srchafreen

เดินทางกลับปลอดภัยน้า 😊 #ColumbiaAMAZE #WildlySoft #AMAZECollection #PufferJacket #Puffer #EngineeredForWhatever #srchafreen

แสงเหนือแสงใต้ว่าสวยแล้ววว น้องฟรีนสวยกว่า.....เค้าเรียกว่าสวยเหนือธรรมชาติ🤭 #ColumbiaAMAZE #WildlySoft #AMAZECollection #PufferJacket #Puffer #EngineeredForWhatever #srchafreen

🐰💐 #srchafreen #ColumbiaAMAZE #WildlySoft #AMAZECollection #PufferJacket #Puffer #EngineeredForWhatever

ไอ่ก้อนความสดใส 💓 #ColumbiaAMAZE #srchafreen‌ #WildlySoft #AMAZECollection #PufferJacket #Puffer #EngineeredForWhatever

Same mami CTW! Mesmerize by her beauty.🙂‍↕️ #ColumbiaAMAZE #WildlySoft #AMAZECollection #PufferJacket #Puffer #EngineeredForWhatever #srchafreen

Showed up to support, left completely mesmerized. #ColumbiaAMAZE #WildlySoft #AMAZECollection #PufferJacket #Puffer #EngineeredForWhatever #srchafreen

Freen turning heads and dropping jaws in real time. #ColumbiaAMAZE #WildlySoft #AMAZECollection #PufferJacket #Puffer #EngineeredForWhatever #srchafreen

Soft. Stunning. Slightly unfair. #ColumbiaAMAZE #WildlySoft #AMAZECollection #PufferJacket #Puffer #EngineeredForWhatever #srchafreen

Soft power looks this good for a reason. #ColumbiaAMAZE #WildlySoft #AMAZECollection #PufferJacket #Puffer #EngineeredForWhatever #srchafreen cr on pic

Comfort never looked this cinematic. #ColumbiaAMAZE #WildlySoft #AMAZECollection #PufferJacket #Puffer #EngineeredForWhatever #srchafreen