A Gr8 article on Mental Accounting on how we spend money.
To further simplify Larissa's msg Rs 10000 withdraw from an ATM or received from a lottery, Value of Rs 10000 is same,no one in this world will give u Rs 10100 worth of goods.
Do not create mental label to money received.
We assign SUBJECTIVE value to our money depending on the source and ease at which it came into our possession, despite the OBJECTIVE value of the money being the same.
My latest. Link in following tweet.