Our mission is to ensure a healthy future for local journalism, which is essential to a strong democracy, by reinventing business models for news.
- Tweets 15,920
- Following 1,762
- Followers 5,008
- Likes 3,168
Hear from @ToddHandy how news orgs can think like SaaS companies to grow recurring revenue + retention.
localmedia.org/2025/10/lma-b…
#localmedia #journalism
1
1
104
Branded content that works = systems + storytelling + measurement.
@david_arkin breaks down the step-by-step fulfillment strategy every newsroom should use.
brandedcontentproject.com/po…
#BrandedContent #LocalMedia #NewsRevenue
75
What does the data say about sustainable local news?
@FtStrategies + @GoogleNewsInit + @LocalMediaAssoc analyzed 400+ publishers worldwide.
Read the takeaways + sign up for a free sustainability audit: localmedia.org/2025/10/data-…
#LocalNews
1
67
Congrats to the Illinois Pitch Day winners from the LMA Lab for Journalism Funding! 🎉
🥇 @Borderless_Mag
🥈 @raceandequity1
🥉 (tie) @IMidwest + @WindyCityTimes
localmedia.org/2025/10/annou…
#LocalNews #JournalismFunding
1
2
81
🏆 Congrats to our Pitch Day winners from the CA cohort of the LMA Lab for Journalism Funding, supported by @GoogleNewsInit!
1️⃣ @StSpiritNews
2️⃣ @theSCLocal
3️⃣ @MLNow
Full list + judges’ notes 👉 localmedia.org/2025/10/annou…
#LocalNews #JournalismFunding
72
🚨 20x ROI. That’s what @NYAmNews achieved with @TheBloomLab shared tech services.
✅ New site + rebrand
✅ Reader focus groups
✅ Smarter vendor deals
✅ Time back for leadership
Full story 👉 localmedia.org/2025/10/how-t…
44
AI meets local news 📰🤖
Rust Communications + PubGen.AI built a newsroom CMS that’s:
• AI-tuned for journalism
• 1.3–3x efficiency gains
• Built to support revenue growth
Learn more:
localmedia.org/2025/10/ai-me…
48
💡 Sales truth bombs from #LMAFest:
“Erase ‘just checking in’ from your vocabulary.” – Shannon Kinney
“Sales is about one thing and one thing only: action.” – Peter Lamb
🔥 10 habits that will actually grow revenue: brandedcontentproject.com/po…
37
💡 Fundraising tips from LMA Fest 2025:
1️⃣ Show your newsroom’s impact
2️⃣ Stay organized & proactive
3️⃣ Seek funders aligned with your values
Read how @ConectaArizona, @afronews & @MiamiHerald did it: localmedia.org/2025/09/three…
#LocalNews
36
🏕️ ROUND 3 IS OPEN!
💡 The Branded Content Cash Camp is back — helping media sales teams grow purpose-driven initiatives.
🪴 Apply now: brandedcontentproject.com/po…
Thanks to @knightfdn + partners for making it possible!
#CauseMarketing #BrandedContent
58
📢 Local media webinars!
📊 Segmentation (9/18)
📈 Metrics & revenue (9/18)
🤖 10 AI sales prompts (9/19)
🔍 GEO for SEO (10/14)
📚 Tools publishers need (10/16)
🤝 Credibility strategies (11/6)
💡 Summer camp revenue (11/11)
localmedia.org/events/
48
Launching today: LatidoBeat 🎉
A new national platform uniting 7 trusted Spanish-language publishers to strengthen Latino journalism across the U.S.
🔗 localmedia.org/2025/09/latid…
#LatidoBeat #LatinoMedia
73
Many newsrooms fear AI. @Baltimore_Times embraces it.
With just a few staff, they’re using AI, AR & VR to:
✅ Expand reach
✅ Build trust
✅ Make health stories accessible
🎧 Keep It Local podcast feat. Paris Brown:
🔗 localmedia.org/2025/09/why-t…
2
50
👜 Buy a cute tote. Save some journalism.
Solving Sacramento is raising funds for community news with $20 tote bags (plus shipping). Proceeds support local reporting in Sacramento.
Grab yours: customink.com/fundraising/so…
#LocalNews #SupportJournalism
1
58
🚨 Expansion at @WordInBlack!
4 new hires (incl. interim GM) as the org launches data, research & events divisions with support from @knightfdn + @macfound.
Meet the new leaders: ⬇️
localmedia.org/2025/08/word-…
1
1
79
Newsroom leaders: Want 18 proven strategies to grow revenue, audience & impact?
Get them all at #LMAFest2025, Aug. 19–21 in Chicago.
From AI workflow hacks to quick-hit revenue plays — it’s built for decision-makers.
localmedia.org/2025/08/18-th…
#LocalNews
1
49
In Detroit, a powerful case is made for saving local journalism.
Ep. 294 of @EditorPublisher Reports goes BTS of the July summit, co-hosted by LMA, with insights from @MedillSchool, @grahammediagrp, @Detroit_PBS & more.
editorandpublisher.com/stori…
1
2
268
Back-to-school content as a newsroom strategy.
In this episode of 'Keep It Local,' learn how to:
✅ Create hyperlocal, useful content
⚡ Use AI to save time
💰 Build revenue with contests & spotlights
localmedia.org/2025/08/how-n…
#localnews #journalism
73
🚨 LMA Fest 2025 is almost here!
📍 Aug 19–21 | Chicago
Learn how to:
✅ Build sustainable revenue
🤖 Use AI in your newsroom
📊 Apply audience insights
💰 Turn philanthropy into impact
🎯 Grow digital sales
🔗 localmedia.org/2025/07/what-…
65
Philanthropy is crucial for sustaining local journalism — but fundraising can be time-consuming and unfamiliar territory.
AI can help. It’s a powerful co-pilot.
Great guide from @frankwords & @aapilolli 👉 localmedia.org/2025/07/lever…
#LocalNews #Journalism
56