Become a better logo designer faster. Learn from history’s greatest. Discover 3000+ logos, carefully digitised and added to the latest library of its kind online. Updated daily. Start here 👉 logo-archive.org

Benno Wissing, The Netherlands. Discover more Dutch logos at logo-archive.org #logos #design #designhistory

A uniqueness of form and a duality of meaning is derived from the natural synergy and intersection of two or more ideas. Compounding logos find a way to balance two things in one form. For example, Peter Dabinett expresses notions of ‘oversight’ and ‘fairness’ for the Office of Consumer Affairs by compounding scales and a pair of eyes. Simple. Distinctive. Expressive. The success or failure of such logos is the ability of the designer to allow the viewer’s mind to dance effortlessly between two images. Discomfort, or abrutness can also play its part but historically to a lesser extent. Historically, the most common elements to compound is the figurative and typographic. By bringing together an initial and a form symbolic of a product or service, the chances of hitting on something ownable are increased. Another aspect is the degree to which the intersection of the two forms is present, some are immediate, others less so. The aha! moment can often give a viewer a moment of delight in recognition and understanding, and can aid memorability or recollection. The minimal ‘T’ and ‘Tee’ logo is a satisfying example of this. Often there’s only a brief opportunity to capture the imagination, context frequently matters, but has this been pushed too far towards the abstract? Sometimes, designers get brave, and compounds more than two, going for three or four forms. The chances of synergy decreases relative to the number of forms included. Gerd F. Setzke and Bibiana Surma’s bird, fish and leaf logo for Deutsche Sell AG, designed in 1982, pushes this to an extreme. It’s complexity requires decoding, time and interest. What do you think? Does it work? Want more examples of compounding used in logo design? Search ‘Compounding’ on LogoArchive. #logos #branding #design

Timeless logos from around the world: Norway. See more at logo-archive.org #logos #branding #symbols #icons #norway

Some Bandai concepts and the final design by PAOS, 1982.

Did you know that Vignelli’s proposal to American Airlines was a logo of JUST the letters in red and blue, and refused to change it? The airline had to use design consultant Henry Dreyfuss to draw and add an eagle, the airline’s mascot since the 1920s. Despite the addition, Vignelli would later describe the final logo as ‘not so bad’

Some of the latest logos added to LogoArchive.more added everyday. See over 4000 more at logo-archive.org #logos #design #branding #graphicdesign

Loving these logos added by @MihaiDolganiuc to logo-archive.org

Citizens National Bank (CNB) was founded in 1963 to support small businesses and households, and was under the control of the Korean government. Following the appointment of Byoung Soon Song as president in 1980, CNB introduced a range of new management policies. These included the creation of new financial products and an increased emphasis on employee training. To outwardly express these significant internal changes, designer Young Jae Cho was commissioned to develop a new corporate identity for the bank. The identity was built around two key values: the friendliness expected of a people’s bank and the progressiveness of an organisation adapting proactively to a changing environment through the introduction new financial products. The logo devised by Cho sought to combine and convey these notion in the form of a four-leaf clover. Its familiar shape and association with good fortune intended to give the bank an approachable character, while its repeated lines introduced movement and a sense of momentum. This dynamism became more apparent when the symbol was arranged as a diagonal pattern. A magpie mascot was also introduced, and formed another important element of the identity, appearing alongside the logo and corporate logotype. Like the clover, the magpie was associated with good fortune in Korea. Traditionally believed to bring good news, the magpie was also widely regarded as a favourite bird of the Korean people, making it an appropriate expression of the bank’s friendly and accessible character. The magpie appeared in five variations, each depicting the bird in flight. These could be combined in different configurations to communicate both friendliness and corporate dynamism. The mascot was later expanded into a more expressive, cartoon-like figure, introducing narrative and thematic elements across the bank’s advertising and other forms of communications. The new corporate identity was accompanied a period of significant growth. Within two years of its introduction, CNB’s total deposits had risen from 1.1 trillion to 2.6 trillion won, making it Korea’s largest bank. #logos #branding #design

The logos of German designer Anton Stankowski Discover more German logos at logo-archive.org #logos #design #branding #designtwitter #graphicdesign #designhistory #logolegends

United States Deaf Skiers Association – What’s the concept? The concept behind David Leigh’s 1970 logo for United States Deaf Skiers Association In 1970 David Leigh was invited to develop a new visual identity for the United States Deaf Skiers Association. As part of this, a new logo was sought, one that would be a memorable image for deaf skiers and also convey the seriousness and dignity of the group. A key problem consisted of the need to create a symbol that was easily adaptable for a wide variety of use cases, from posters to letterheads, and all the way down to pin badges. Leigh’s solution was the ‘Skimark’. This was composed of skiis pointing inwards and converging at a central point, then cropped into a snowflake-like circle, illustrating the unity of the association. The logo was made adaptable through two different versions, a mark with 12 pairs of skis for small use cases such as the pins, and a logo composed of 24 pairs of skis for much larger use cases such as posters. This scaling up and down of skiis placed emphasis on numbers, and thus members of the association, all focused on a single activity. A contrast of white and deep blue emphasised seasonality.

Love this logo by Young Jerks for The Heist

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The Vegan Society has a new logo - no idea who did it, but hate it…