2025 Project Recap, a quick glimpse at some of the projects we shipped last year. Massive thanks to everyone who trusted us to make their stuff look cool. Here's to making more cool things in 2026!

Definitely need the trackpad and we’ll be complete

Can’t believe it’s been 19 years since the best game of all time was released. Literally nothing has come close to the marketing this game had on the run up to launch. Halo 3 was, and still is a masterpiece piped.video/a3ZGGIdpfEM?is=3IwU…

This looks genuinely better than h4/5 multiplayer

Apple products are genuinely packaged in such a solid way, I’ve never owned an android device but is there a similar level of build quality to them?

Look what you lot made me do

The loop on the video is so perfectly done, such a nice touch

Not sure how I feel, feels a little like it's lost its character

Most clients have rebranded once, maybe twice, ever. We do it daily. It's easy to forget how big and strange the whole thing feels from their side.

Three weeks in the detail trenches of perfecting a logo and you become blind to it. Every mark we send out gets tested at every scale for exactly this reason. Squint at your phone tiny through to 600% on the Illustrator canvas. Then a break and fresh eyes, also a non negotiable step. Flip it, rotate it, invert it, check every which way it can be read. Sounds excessive but it helps you clock stuff like the new "In Us" game logo doing the rounds. Projects like this happens to the best of us, usually only once.

Genuine question, how do people organise their brains to focus on one thing? Theres so much I want to be doing at any given time and I’m finding it harder to focus on something singular lately. Could just be the result of being a new Dad and having my brain completely rewired, but would be open to any techniques to help focus.

One of my favourite parts of every project is watching the pieces slowly come together. Getting a glimpse of what the brand will look like is so sick, never gets old.

texture and colour

Sunday evening working is a whole vibe

I’m feeling the pull to get a Studio Display, help

I can't draw at all, but sketching is still one of the most useful tools I've got for logo design. For Switchfrog we'd landed on the frog as the primary mark, but it needed something that was uniquely theirs. A monogram felt right. I could've spent days working that out in Illustrator. Instead I took the rough structural concept from Illustrator onto the iPad and sketched over the top. Sketching frees me from trying to make things pixel perfect. There's no urge to sit there rounding corners properly, just moving fast and loose until something clicks. Super hyped with where we landed, and we wouldn't have got there without sketching.

Love that a post about copy and paste is now one of my best performing

How I feel every time I copy something from my iPhone and paste it on my Macbook

There will never be a golden age quite like this