Lunar Strategy
@LunarStrategy

We connect the most ambitious crypto teams with the world. Marketing and advisory firm.

 Lisbon | London | NYC | Dubai
lunarstrategy.com
Joined May 2020
1,019 Photos and videos
Article

Wallet Rewards Season 2 Opens With Squad Competition and $750,000 Prize Pool

Wallet has launched Rewards Season 2, opening a new competition that shifts the format from individual progression to squad-based play and puts $750,000 in prizes on the table. The new season invites

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Crypto Marketing in 2026: What's Inside Our Complete Playbook

The projects running last cycle's playbook are already behind. Channels shifted, audiences fragmented, and the signals that used to predict growth stopped working. We mapped where crypto marketing is

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Marketing in Uncertain Markets: What's Inside Our Cycle-Tested Playbook

When markets drop and budgets get questioned, the default move is to go dark. We've managed 250+ projects through multiple cycles and tracked what that decision actually costs. We put everything we

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The Full Guide to Strategic Fundraising with KOLs: What's Inside

Crypto projects that build real momentum treat fundraising differently. They bring in partners who can move markets. We put together a full guide on how to leverage KOLs as strategic partners in your

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The Crypto Founder Playbook: What Moves the Needle on Personal Branding

People follow other people. The founders who understand this early are the ones whose projects actually break through. We put together a full playbook on how to build a personal brand on X that

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The Ultimate Crypto Social Media Growth Guide: A Look At What's Inside

We've seen what separates the accounts that grow from the ones that post into the void. That's why we put together a comprehensive guide on what it takes to build a strong X presence in today's

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The Crypto Ecosystem Growth Playbook: 5 Key Insights From Our Free Guide

After working with 250+ Web3 projects since, we put together a comprehensive guide on what it actually takes to grow a crypto ecosystem. Here's a breakdown of what's inside. 1. Building alone will

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Why Your Next Marketing Hire Should Be Your Last

Web3 projects often approach marketing the same way: ➤ Hire someone ➤ Hope it works ➤ Repeat when it doesn't The problem lies in how marketing teams are built. A single marketer hits a ceiling

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Inside the Prediction Market Supercycle

Everyone's calling 2026 the year of the three Ps: Privacy, Perp DEXs, and Prediction Markets. But only one of them is fundamentally reshaping how information gets priced, how markets behave, and how

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How to fix your entire marketing in 1 day

. . . . Let Lunar handle your marketing. Thanks for reading!

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The State of Ecosystem Growth in 2025: Research Report

Executive Summary TL;DR: In 2025, the ecosystems thriving aren’t the loudest. They’re the most strategic, most focused and most aligned with long-term value. Ecosystem health is increasingly tied to

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Why Bear Market Killed Your Marketing for Good (And 5 Steps To Get Back On Track)

Crypto marketing isn’t dead. It just stopped rewarding noise. In the last bull cycle, momentum was marketing. If you had a half-decent product, a semi-consistent content schedule, and a few
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