Unity was founded on the idea of democratizing game development. Today, together with our partners at Google, we’re bringing the power of the Unity platform to a new generation of human creators — creators using artist-created art to build and iterate together on real games.
Introducing Unity Spark! youtu.be/IkcK7aeMw5A?is=9SB8…
👉 I also wrote a short blog post about what Unity Spark is — and what it isn’t: on.unity.com/47AiMpU
14
28
154
14,403
Today we announced what was arguably the strongest quarter in Unity's history as a public company. All credit to the global Unity team that is driving this transformation, and to the customers with whom we partner. All we want to do is deliver for you. Thank you.
More (great) creators. More (amazing) games. More (efficient) discovery. Onward.cnbc.com/video/2026/08/06/un…
11
13
117
8,328
A major new gaming platform rises
Unity is bringing dedicated Engine support to Netflix Games, making it easier for developers to build and deliver games across Netflix's multi-platform ecosystem on mobile and TV.
Dedicated support includes optimizations for @netflixgames_'s cloud gaming offering, helping studios build once and ship across platforms while giving members a faster path from browse to play.
13
21
334
73,364
Thanks for noticing @elonmusk -let me know if you guys want to talk more about it.
5
2
48
4,130
Thanks @tetsuoai - let me know if you want to work more on this with us!
This is insanely cool. Set this up in Grok Build!
Unity shipped a free terminal Unity CLI for coding agents, CI, and custom tooling. MCP stays supported, the CLI includes MCP Mode for existing MCP agents, and Unity says both the CLI and MCP are free with no concurrency limits on the MCP server.
Dan got Grok 4.5 via Grok Build to install the CLI, build a 3D scene, and export a video.
"Same session shipped a playable macOS Island Explorer with Poly Haven CC0 trees, rocks, and cliffs, Crest FFT ocean with shoreline foam, irregular hills, grounded props, FPS walk, and a half-size performance pass when the scene got heavy."
-- Daniel Farinax
1
24
2,830
Congratulations everyone! Excited to be a small part of big accomplishment.
We’ve raised $300M in Series C funding at a $10.3B valuation from Sequoia, Andreessen Horowitz, Jane Street, Argo, and SK Hynix.
Our mission is to run the world's inference. This round accelerates production of our inference clusters.
We've opened an 80,000-sqft, 10-MW facility 15 minutes from our office to expedite production and prototyping.
1
14
2,181
It was a privilege to unveil our plans for Unity 7 at this year’s Unite Conference in Seoul. The pace of our product innovation is rising to meet the needs of our community and the moment. #Unity #unity7
youtube.com/watch?v=mmD8I2qn…
6
39
2,542
So much goodness in Unity 7. And the reaction here at Unite in Seoul has been incredible!
Introducing Unity 7 - built for a faster-moving, more open industry where creators, cross-functional teams, and coding agents can seamlessly collaborate across every stage of the development cycle. Featuring:
- Create faster: Modernized CoreCLR foundation with a near-instant Play Mode and up to 90% faster shader builds.
- Collaborate in better ways: New CLI, public API, and free MCP connect teams and coding agents directly to Unity.
- Ship sharper graphics: Richer, realistic lighting via Surface Cache GI across all Unity supported devices.
- Grow and monetize smarter: Built-in Unity Vector tools, native webshops, and direct-to-consumer IAP to scale efficiently.
- No breaking changes: A direct continuation of Unity 6 architecture, offering an upgrade path with zero rebuilding.
Unity 7 will enter early Beta testing in December, with the Full Release scheduled for Q1 2027.
3
4
74
5,001
🚨 Unity AI is finally opening up, and this is a big one for Unity developers 🚀
You now get access to an in-project agentic assistant, AI Gateway, MCP server support, and deeper editor context so AI tools can understand your scene, assets, packages, hierarchy, settings, and target platforms.
This is the kind of workflow I’ve been waiting for, AI that actually understands your Unity project and helps you build faster.
12
18
176
17,837
Today we’re opening Unity AI Beta to the world.
Unity AI is a suite of Unity native tools that are trained in Unity and grounded in your project context. It’s the only AI agent that knows Unity from the inside - because we built it.
Try the beta today: lnkd.in/dYG64xnP. We can’t wait to see what you build.
Unity AI is now in Open Beta 🎉💫
We believe AI has the most impact when it helps creators move faster while staying in control of the creative process.
Use our built-in agent tuned for Unity workflows or connect the AI tools you prefer via AI Gateway and MCP Server.
73
113
1,335
401,710
We’re extending our partnership with @Meta through a new multi‑year platform support and enterprise agreement. Unity already powers the majority of the top‑selling VR games on the Meta Store and we’re excited to build on that momentum.
10
14
136
9,866
When we deliver value for customers and the industry, our business grows.
Today, Unity shared preliminary Q1 2026 results above guidance, driven by Unity Vector and stronger-than-expected performance in Create, and announced some changes to drive better outcomes for customers as well as enhance growth and profitability.
Contains forward‑looking statements. Learn more here: on.unity.com/Q12026_Prelimin…
9
5
76
11,727
I am so thrilled to announce that @gamerbk is joining our Board!
Bernard brings more than 20 years of leadership experience across public companies and global consumer platforms. He has served as CEO and a member of the board of directors of Match Group and President of Publishing at leading mobile game publisher Zynga. Earlier in his career, he spent nearly a decade at Electronic Arts, including as Senior Vice President of Mobile Publishing. His experience in gaming and technology and a deep knowledge of our customers will bring tremendous value. At the same time, I want to thank David Helgason and Tomer Bar-Zeev, who have stepped down from the Board. David and Tomer have been vital partners as we’ve grown and transformed Unity. They welcomed me into the Company, shared their unique vision as founders, and have provided unfailing support. I’m looking forward to many more years of conversation with both of them.
Full release here: investors.unity.com/news/new…
17
3
38
9,439
This is very thoughtful and well informed.
Thread on Genie 3 and mistaken investor expectations among game publishers and tool makers.
I'm a big believer in AI and its ability to change the game industry. I'm also a big believer in prompt base games. You can see my predictions on this from several months ago: x.com/JNavok/status/19869663…
16
3
41
13,648
Folks. Can I explain something about world models? Seems like today might be a good day for that.
Advances in large-scale “world models” — whether developed by partners like Google or others — materially expand the frontier of interactive content creation. These models can generate high-quality, interactive, video-like experiences from natural language or minimal input.
Today, they are primarily editable through prompting, which limits the level of determinism and precision required for production-grade game mechanics. As a result, their outputs remain probabilistic and non-deterministic, making them unsuitable on their own for games that require consistent, repeatable player experiences.
Rather than viewing this as a risk, we see it as a powerful accelerator. Video-based generation is exactly the type of input our Agentic AI workflows are designed to leverage—translating rich visual output into initial game scenes that can then be refined with the deterministic systems Unity developers use today. Our agents already generate high-quality scenes from static video. Interactive, camera-controllable video from world models would further enhance this pipeline and materially improve the fidelity and speed of early-stage content creation. We believe this represents a meaningful step forward for AI-driven development across the industry.
Unity’s role is to operationalize these advances. Outputs from world models are ingested into Unity’s real-time engine, where they are converted into structured, deterministic, and fully controllable simulations. Within Unity, creators define physics, gameplay logic, networking, monetization, and live-operations systems to ensure consistent behavior across devices and sessions.
This combination enables developers to move faster from concept to scalable product: AI accelerates environment and asset generation, while Unity provides the execution layer that transforms generated content into reliable, monetizable experiences.
As a result, world models expand content supply and reduce development friction, while Unity remains the system of record for runtime, distribution, and long-term operations. This dynamic broadens Unity’s addressable market and reinforces its central role in the interactive ecosystem.
96
160
850
722,492
Look at the stunning output of Unity creators! Congratulations.
Congratulations again to all the teams who were nominated and won at @TheGameAwards yesterday. We are so proud of this community and honored to see so many incredible creations powered by Unity!
🏆 Best Mobile Game - Umamusume: Pretty Derby (@umamusume_eng)
🏆 Best Action/Adventure Game - Hollow Knight: Silksong (@TeamCherryGames)
2
1
40
15,004
Unity 6.3 LTS is out! Long-term stability, smoother upgrades, production-tested performance optimizations, two years of support, and a verified ecosystem that just works. Full details in our blog: on.unity.com/Unity-6-3-LTS
6
6
45
4,473
Love seeing #MadeWithUnity games shine at the @GoldenJoysticks last week. Congrats to @AggroCrabGames, @LandfallGames, @TeamCherryGames, @RawFury, @semiworkstudios, @scopely, and @ScheduleOneGame — amazing work from incredible teams!
thegamer.com/golden-joystick…
2
23
2,666