At my last card show, my WNBA boxes outsold MLB, NFL & NBA. I talked to the President of @UpperDeckSports, @eBay’s VP of Collectibles, got exclusive data from @altxyzofficial + @mondometrics, and spoke with Whatnot sellers to find out whats going on. sports.yahoo.com/article/wom…

accurate

While you were all stupidly investing in Jaxson Dart I was collecting a real QB. Its Jameis time.

I recently interviewed Luci Yang, Senior Director and General Manager of U.S. Collectibles at @eBay, to talk about why coin collecting is surging, #coinTok, and how the next generation is collecting. Read the full Q&A and breakdown here: My latest for @YahooSports | @onMantel sports.yahoo.com/articles/ca…

Was interviewed by @Courtyard_io on what I'm collecting, why and what's next for the hobby. courtyard.io/blog/post/tips-…

Game, Set, Collect: Coco Gauff is Your New Favorite Collector. According to data from the MondoTrends Cards and Collectibles Social Index, which tracks the biggest accounts in the Hobby across all social networks, her unboxing videos are performing very well. sports.yahoo.com/articles/ga… via @YahooSports

Going to going on @wearetrackradio in about 20 minutes to talk about @Topps new @ChampionsLeague Debut Patch program. Tune in here I think trackradio.com/

Just went over a demo of @mondometrics with @nickcicero and whoa! If ever there was a spiritual successor to @crowdtangle, this is it.

Training camp is the one stretch of the NFL calendar where social teams get real access to players. Here's what they actually did with it. We pulled post-level data for all 32 teams across TikTok, Instagram, YouTube, X and Facebook during the 2026 camp window (Jul 15–Aug 25) using the MondoTrends National Football League (NFL) Teams Leaderboard, then looked for the patterns that beat the league average repeatedly — not the one-off viral hits. 1. Lighthearted pranks: +290% engagement lift, cross-platform The New York Jets' "that's awkward, were you not invited?" bit: 304.5K engagements, 6.74x their TikTok average. Zero football content. All personality. 2. Teammate duos: "Tag your bestie" framing built on real friendships (Cincinnati Bengals leaning on Burrow & Chase, plus Dallas Cowboys and San Francisco 49ers versions) cleared 25K+ engagements on formats that cost almost nothing. You can't script chemistry. You notice it. 3. QOTD: +66% lift vs. the league average post Off-topic pop culture questions grabbed pitch-side while access is highest. The Arizona Cardinals Football Club Soulja Boy moment: 608K views on a 15-second ask. 4. Emotional connection content: +150% lift Josh Allen's rescue puppy post was the biggest in the dataset: 536.8K engagements, 2.44x the Buffalo Bills TikTok average. No football knowledge required to feel something. 🐶 5. Season firsts Name the moment, then get out of the way. "@stefondiggs has arrived 📍" — 120.8K engagements, 4.79x the Washington Commanders' IG average. The shortest caption was the strongest performer. The thread connecting all five: these are pillars, not ideas. A format with a name and a recurring slot can be measured on its own — so the call on what to keep, kill, or fund next camp is backed by a season of data instead of a hunch. Nice work by @MTZLER with the analysis on this one.

Have some auctions on alt ending wayyyy under comps in 30. Someone I know please go buy.

My PSA order was stolen out of the mail. Imagine my surprise when I saw that the cards ended up on Fanatics Live and Whatnot. Here's that story. sports.yahoo.com/articles/ho…

Just listed a super fun eBay 1/1 Shohei Ohtani Card. First 15 50 player Ebay 1/1 150/150 numbered bookend on the 150 anniversary insert 2nd year numbered Shohei Ones Fives and Zeros galore? Special? I think so! ebay.io/m/dh1eYT

Here are all the records that were broken in @GoldinCo's Monthly Sports Elite Auction #7. Starting with the record-breaking $1,281,000 sale of a 2024-25 Upper Deck Young Guns Outburst Gold #451 Macklin Celebrini Rookie Card (#1/1) Which one is your favorite?

my first live podcast 😅 see you at 7pm EST

There is too much theft in the hobby. Lets do something about it. My latest for @YahooSports | @onMantel sports.yahoo.com/articles/ho…

Good read, great idea.