MarTech Edge@MarTechEdge

MarTech Edge helps brands understand the Martech landscape & provide insights that organizations can integrate effectively into their marketing strategy & ops.

martechedge.com/
Joined February 2023
4,624 Photos and videos
Brandi AI introduces Sentiment Hub, helping marketers track brand perception, competitor positioning, and AI-generated sentiment across search platforms. Read the Latest Full News – martechedge.com/news/brandi-… #MarTechEdge #MarTech #BrandIntelligence

Brandi AI Launches Sentiment Hub to Measure Brand Perception Inside AI Search and Answer Engines

Brandi AI launched Sentiment Hub to measure brand perception across AI search engines and answer platforms for marketing insights.

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Connecticut's Pizza Capital campaign wins a Gold Effie after driving billions of impressions, higher search demand, and increased visitation. Read the Latest Full News – martechedge.com/news/connect… #MarTechEdge #MarTech #TourismMarketing #DestinationMarketing

Connecticut Tourism's ‘Pizza Capital’ Campaign Wins Gold Effie for Data-Driven Destination Market...

Connecticut Tourism earns a Gold Effie for its Pizza Capital campaign, showcasing successful data-driven destination marketing.

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New research finds 92% of B2B marketers are adopting GEO as AI-driven search transforms digital discovery and customer acquisition. Read the Latest Full News – martechedge.com/news/geo-ado… #MarTechEdge #MarTech #GEO #GenerativeEngineOptimization

GEO Adoption Surges as B2B Marketers Report Measurable ROI from AI Search Strategies

B2B marketers report measurable ROI from GEO adoption as AI search strategies become increasingly important for business growth.

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New research shows AI, GEO, and influencer partnerships are transforming affiliate marketing performance and digital discovery. Read the Latest Full News – martechedge.com/news/ai-is-r… #MarTechEdge #MarTech #AffiliateMarketing #AIMarketing #GenerativeEngineOptimization

AI Is Reshaping Affiliate Marketing as Brands Shift Toward Authority-Driven Partnerships, New 5W...

New 5W research finds AI is reshaping affiliate marketing as brands prioritize authority-driven partnerships and trusted content.

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Sport Clips deploys 3,400 AI agents from SOCi to automate local marketing, review management, and search visibility across 1,800 locations. Read the Latest Full News – martechedge.com/news/sport-c… #MarTechEdge #MarTech #AgenticAI

Sport Clips Deploys 3,400 AI Agents to Automate Local Marketing Across 1,800 Franchise Locations

Sport Clips deployed 3,400 AI agents to automate local marketing across 1,800 franchise locations and improve campaign execution.

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MessageGears adds Azure, TikTok, SingleStore, Bynder, and Google Drive integrations to expand composable marketing data and activation capabilities. Read the Latest Full News – martechedge.com/news/message… #MarTechEdge #MarTech #MessageGears #ComposableMartech #CustomerData

MessageGears Expands Composable Martech Strategy With New Azure, TikTok, and Data Platform Integr...

MessageGears enhances its composable MarTech strategy with Azure, TikTok, and data platform integrations to improve customer engagement and marketing agility.

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Intel unveils rackscale AI systems, Xeon 6+ processors, and industry partnerships to accelerate enterprise AI inference and agentic workloads. Read the Latest Full News – martechedge.com/news/intel-u… #MarTechEdge #MarTech #Intel #Computex2026 #ArtificialIntelligence

Intel Unveils Rackscale AI Infrastructure and Xeon 6+ Processors at Computex 2026

Intel unveils Rackscale AI infrastructure and Xeon 6+ processors at Computex 2026 to accelerate enterprise AI workloads and next-generation data centers.

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Yes& promotes innovation and digital leaders as the agency expands AI, analytics, customer experience, and digital transformation capabilities. Read the Latest Full News – martechedge.com/news/yes-ele… #MarTechEdge #MarTech #ArtificialIntelligence #DigitalTransformation

Yes& Elevates AI and Digital Leadership as Agencies Adapt to an AI-First Marketing Era

Yes& strengthens AI and digital leadership to help brands adapt to AI-first marketing strategies and evolving customer engagement demands.

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Lifesight launches MCP integration for ChatGPT and Claude, enabling direct access to marketing measurement models and performance insights. Read the Latest Full News – martechedge.com/news/lifesig… #MarTechEdge #MarTech #Lifesight #MarketingMeasurement #MCP #ChatGPT #ClaudeAI

Lifesight Brings Marketing Measurement Models Directly Into ChatGPT and Claude With MCP Launch

Lifesight integrates marketing measurement models with ChatGPT and Claude through MCP, simplifying analytics and campaign performance insights.

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Audiense adds seven executives as it expands AI-powered consumer intelligence, audience analytics, and integrated data services. Read the Latest Full News – martechedge.com/news/audiens… #MarTechEdge #MarTech #Audiense #ConsumerIntelligence #AudienceAnalytics

Audiense Strengthens Leadership Team as Consumer Intelligence Market Enters New AI-Driven Phase

Audiense expands its leadership team to drive innovation in consumer intelligence as AI transforms audience insights and market research.

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Bolt PR receives Spring 2026 Clutch Global recognition for crisis communications as demand grows for reputation management expertise. Read the Latest Full News – martechedge.com/news/bolt-pr… #MarTechEdge #MarTech #PublicRelations #CrisisCommunications #BoltPR

Bolt PR Earns Clutch Global Recognition as Crisis Communications Demand Grows

Bolt PR earns Clutch Global recognition for excellence in crisis communications as demand grows for strategic reputation management services.

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Ampersand, Fandango, and Kochava launch a closed-loop TV attribution solution connecting ad exposure to verified movie ticket purchases. Read the Latest Full News – martechedge.com/news/ampersa… #MarTechEdge #MarTech #AdTech #ConnectedTV #TVAdvertising

Ampersand, Fandango, and Kochava Launch Closed-Loop TV Attribution for Movie Ticket Sales

Ampersand, Fandango, and Kochava introduce closed-loop TV attribution to measure advertising impact on movie ticket sales more accurately.

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SalesFocus Solutions expands MARS AI with distribution intelligence, analytics, and Salesforce integration for asset managers. Read the Latest Full News – martechedge.com/news/salesfo… #MarTechEdge #MarTech #FinTech #AssetManagement #DistributionIntelligence

SalesFocus Solutions Expands MARS AI Platform to Tackle Asset Management Data Challenges

SalesFocus enhances its MARS AI platform to streamline asset management data and improve enterprise operational efficiency.

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Bojangles partners with Thunderly to boost franchise development using SEO, analytics, paid media, and AI-focused marketing strategies. Read the Latest Full News – martechedge.com/news/bojangl… #MarTechEdge #MarTech #FranchiseMarketing #Bojangles #Thunderly #DigitalMarketing #SEO

Bojangles Expands Franchise Growth Strategy With Thunderly Marketing Partnership

Bojangles partners with Thunderly Marketing to strengthen franchise growth through targeted digital marketing and customer engagement.

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Gluware appoints Alex Henthorn-Iwane as SVP of Marketing ahead of Titan AI launch and rising enterprise demand for network automation. Read the Latest Full News – martechedge.com/news/gluware… #MarTechEdge #MarTech #NetworkAutomation #AIOps #EnterpriseNetworking

Gluware Names Alex Henthorn-Iwane SVP of Marketing as AI Network Automation Market Gains Momentum

Gluware appoints Alex Henthorn-Iwane as SVP of Marketing to support growth in AI-powered network automation and enterprise infrastructure.

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ReachLabIQ debuts SEO-for-AI consulting and content marketing services to help brands adapt to AI-driven search and build authority ➡️ martechedge.com/news/reachla… #AIDiscovery #BostonBusiness #MarTech #TechConsulting
ReachLabIQ Launches SEO-for-AI Consulting to Help Brands Win in the Age of AI Search

ALT ReachLabIQ Launches SEO-for-AI Consulting to Help Brands Win in the Age of AI Search

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Novi AI launches as an independent AI Creation Studio, unifying leading image and video models like Sora and Veo into one workflow. ➡️ martechedge.com/news/novi-ai… #MarTechNews #ContentCreationTech #MarTechEdge #MarTech
Novi AI Spins Out as Independent AI Creation Studio, Unifying Sora, Veo, and Multimodal Workflows

ALT Novi AI Spins Out as Independent AI Creation Studio, Unifying Sora, Veo, and Multimodal Workflows

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HitPaw integrates its AI image and video enhancement API into Comfy, enabling in-platform super-resolution, denoising, and generative restoration. ➡️ martechedge.com/news/hitpaw-… #AIGC #ContentCreation #MarTechEdge #MarTech
HitPaw Brings AI Image and Video Enhancement to Comfy, Embedding Pro-Grade Restoration Into Creator Workflows

ALT HitPaw Brings AI Image and Video Enhancement to Comfy, Embedding Pro-Grade Restoration Into Creator Workflows

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Brandi AI outlines 8 key trends shaping AI visibility, GEO, and AEO in 2026—and why brands must optimize for AI answers, not just search ➡️ martechedge.com/news/brandi-… #B2BMarketing #AITrends #MarTechEdge #MarTech
Brandi AI Predicts the GEO Tipping Point: 8 Trends That Could Redefine AI Visibility in 2026

ALT Brandi AI Predicts the GEO Tipping Point: 8 Trends That Could Redefine AI Visibility in 2026

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Supreme Group Launches Supreme Intelligence to Bring Agentic AI—and Speed—to Regulated Healthcare Marketing ➡️ martechedge.com/news/supreme… #MarTechEdge #MarTech #HealthcareMarketing #LifeSciences #AIPlatform
Supreme Group Launches Supreme Intelligence to Bring Agentic AI—and Speed—to Regulated Healthcare Marketing

ALT Supreme Group Launches Supreme Intelligence to Bring Agentic AI—and Speed—to Regulated Healthcare Marketing

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