Award-winning news publisher, covers the business of media and tech at @thedeskdotnet | Past: @reuters, @fox40, @abc7newsbayarea | matthew@matthewkeys.net

Sacramento, California
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The guy who invented My Pillow now runs a media company, and that media company served as an alternative pool organization for White House coverage this week. I'm not sure how this will be covered in the history books. Probably that way, though. nytimes.com/2026/09/24/busin…
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Matthew Keys retweeted
Beer is one of the biggest sources of revenue for NFL teams and the networks that carry the games, but players pretending to chug a cold one is "an offensive demonstration and could reasonably be construed as being in poor taste." From @andrewlbeaton wsj.com/sports/football/jusz…
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A reminder that ProPublica allows anyone to republish their reporting for free.
ProPublica publishes a story. Then @propublica's "communications manager" pitches it to Maine TV stations and online influencers. Next up: the “organic” conversation about it... 🤔🤔
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Oh yeah, you can't do that.
JUST IN: Dale Caldwell resigned Friday as lieutenant governor of New Jersey after an investigation found "serious, repeated violations of state policy, including ethical lapses and a substantiated finding of sexual harassment," NJ Gov. Mikie Sherrill said. abcnews.link/EFyDlts
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Matthew Keys retweeted
Do you see a pattern here? This is what the NFL gives up by pushing more games to streaming: Absolute dominance of the airwaves. They're happy to cash those one-off streaming checks, but games on network TV won't be going away anytime soon.
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Community Notes requests on Threads are wild sometimes.
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Matthew Keys retweeted
A California TV station this week received a cease-and-desist order from the campaign of @RepKiley over the airing of a TV spot that claims President Trump has endorsed the Congressman, who is running for re-election. thedesk.net/2026/09/kevin-ki…
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Actually, the deadline is irrelevant, because the court set the deadline in Pacific Standard Time, and there is no Pacific Standard Time zone right now. (It's Pacific Daylight Time.)
If you want to file an amicus brief in the Paramount-WBD antitrust case, the deadline is 12:01 a.m. Pacific tonight. Any additional nonparty seeking to file must first ask the court’s permission.
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Reminder that MGM Resorts and MGM Studios are not the same.
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Matthew Keys retweeted
Unfortunately there's another new development: The White House has barred two CNN journalists from covering Xi Jinping’s arrival back at the WH for a state dinner, "after trying to tell the network which type of journalists could cover the event." Details: cnn.com/2026/09/24/politics/…
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Bret Baier enjoying state dinner just hours after interviewing Iran's president.
Media attendees to the China state dinner: - David Ellison - Jeff Bezos - Bret Baier & his wife Amy - Laura Ingraham - Jesse Watters & his wife Emma (A few months ago, you can be absolutely sure that Maria Bartiromo would have been at this too.)
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Two things: 1.) His nickname is "Juice," which is fine because things always seem to turn out great for pro football players with that nickname. 2.) Bud Light is the official beer sponsor of the NFL, so it's not like the league really distances itself from alcohol.
The NFL fined 49ers fullback Kyle Juszczyk $14,926 for pretending to chug a beer during Sunday's win over the Dolphins, sources confirmed to FOS. Juszczyk is appealing the fine. The 10-time Pro Bowler said, "I don't even drink beer."
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Nielsen is pushing out its streaming charts much quicker than before. During its most-recent measurement week (9/7 to 9/13), "Reacher" on Prime Video was the top show by minutes viewed, followed by "Big Bang Theory" on HBO Max.
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Among "acquired" (licensed or off-network) shows, Comfort Food TV reigns supreme.
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