Prin. @RayneSGroup | OH & NC | @bgsu & @easternmichu instructor| RT≠ENDMT | #PRethics #PRAdvice #CrisisPR #TheMeade #VulnerabilityIsLeadership #PRDoesMore
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With the power of #publicrelations in their 🤲, practitioners can change the 🌎. One of those practitioners is #MurielFox, a feminist #activist and #PR executive.
prnewsonline.com/the-feminis…
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When was the last time your trade association’s ethics code was updated?
AI, social media, misinformation, influencers and data privacy have transformed PR.
Ethical principles may be timeless, but the situations we face aren’t.
#PRethics #PRethicsMonth 3/10
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Not everyone will agree with you. Not everyone will like you.
But when your actions consistently reflect what you say you believe, you can earn something more lasting: respect.
#PRethics #PRethicsMonth 9/10
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Reputation shouldn’t be something we manufacture to look good.
When what an organization says about itself doesn’t match its values, behavior or stakeholder experiences, the disconnect eventually shows.
#PRethics #PRethicsMonth 10/10
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Are we talking about ethics enough in PR?
Ethics shouldn’t be a conversation we save for September. The hardest decisions often live in the gray areas, where the answer isn’t obvious.
Let’s make ethics an everyday conversation.
#PRethics #PRethicsMonth 1/10
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Technology changes, but Ethics doesn’t.
AI may be transforming how we practice PR, but the fundamental ethical questions remain.
As technology evolves, we shouldn’t just ask, “What can it do?”
We also need to ask, “What should we do with it?”
#PRethics #PRethicsMonth 2/10
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#PR pros are asked to sell a party line they know is false. When you silence a #whistleblower or cover up harm, the paycheck isn't absolution. You aren't just following orders. You're participating in the harm. The obligation to speak exceeds the obligation to obey.
#PRethics
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Where's the line between protecting #reputation and suppressing employees? On #PRethics, Linda Crockett says it's concrete: breach your policies, prioritize litigation over people, or ignore zero tolerance. One bad leader corrupts culture.
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"Am I part of the problem?"
Every target asks this. That instinct is #emotionalintelligence, but it can become a trap.
Mobbing targets aren't underperformers. They're go-to people who believe good work keeps them safe.
That belief is the #vulnerability.
#PRethics
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When an employee reports systemic #abuse at work, they expect an objective, rational response.
Instead, they hit a wall of bureaucratic friction.
Linda Crockett calls it the "crazy-making" ecosystem. Here's how it works. 🧵1/6
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This is the part most reform efforts miss:
Workplace #mobbing is not interpersonal conflict.
It's an institutional ecosystem that actively defends itself. 5/6
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If we want to reform workplace culture, we have to name that ecosystem and dismantle it. 6/6
#PRethics
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