We got the Big Mac 🍔 lease signed 🙏
We spent more time discussing whether or not it was fair to tie the rent increases to the price of a Big Mac than the rent itself.
I am feeling grateful that this got done so I will pass some value onto y’all:
1. Personally guaranteeing real estate loans, especially if it requires tenants, construction, government approvals, or variable interest rates, is insane. Do not do it. If we had had debt on this property I would have been at best miserable, for years, and it would’ve made me bad at my job, so I couldn’t make more money, from lost sleep and stress.
2. I have regretted every single exclusivity deal I have ever done in my life. Every single one. Exclusive distributor in country X. Regret. Exclusive distributor in country Y. Regret. Exclusive buyers broker. Regret. This property was under a sellers broker for a year. With the exception of one pickle ball tenant who managed to negotiate himself out of the deal, no interest. In 3.5 months, we got it rented without a broker. Thank you to
@michaelpatron0 for noticing that the building was in flex real estate category, not industrial on Loopnet. Changing the category greatly increased our leads.
3. My thesis on why this investment was going to work out in the end was contrarian but right. It was simple but I’ve never heard anyone else say it. A. Elon is the greatest entrepreneur of all time. B. Tesla is in Austin C. People in America do not understand manufacturing. When a big manufacturer comes to town it doesn’t just create jobs directly. It creates jobs and economic activity for the company’s suppliers which must be local because manufacturing is physical stuff not digital. Those suppliers sometimes even need local suppliers. So I decided to build a building that could do Ecommerce distribution (still hot at the time) and manufacturing. Ultimately the tenant was a supplier of a supplier to Tesla.
4. Location. Location. Location. But also build the right product. We are right on a highway. The location seems far but it’s actually close time wise. It’s high visibility and if necessary the buildings can switch to retail because of the volume of cars on the road. Here’s the key point. Austin is completely overbuilt with industrial real estate now and some of it is in good or even better locations. We got ours rented because A. we built for ecom and manufacturing B. Very important, we built steel and not tilt wall concrete. Our building cost was lower and even more importantly, our property taxes are lower. This meant we could undercut the entire market on rent. Actually the entire market.
Final thoughts:
I got into real estate and construction because I’m arrogant and hotheaded (that exclusive buyers broker insulted me and I literally bought land to prove him wrong 🤦♂️). It has been a distraction to my main business, but I’ve learned a lot and wouldn’t feel like a complete human until I had built something (obviously, I didn’t hand build it but I did design it with a team). The other reason I did it is my wife. I knew that if I were to die she could never run our main business but she could be an industrial landlord, which afaict is much easier than residential landlord because industrial tenants can fix their own stuff and are more responsible.
I want to thank (in no particular order) Pizza P
@michaelpatron0, Elon for signing that Samsung chip deal recently, my team which managed the construction, my builder, my guy who reduces our property taxes on contingency (Zach Fleming from
@girdley), our tenant, the fire marshall, and everyone who replied to my posts about this “journey” 🤦♂️ over the years (yes we built first building for ourselves starting in march 2021 for ourselves, then second now rented in early 2024).
While this is a happy post, we have construction to do to welcome the tenant and something bad will definitely happen which kills the financial returns.
But that’s life! It’s good to build something REAL.