Just wrapped a week in London with the Europe & Africa team. Grateful for the energy, the partnership, and the work they’re doing across the region. A real highlight: the town hall with Dan Clays and the Omnicom Media team. Thank you for having us. It was great to be in the room with EMEA teams at so many of our brand and agency partners, and to spend meaningful time with industry leaders across the major advertising trade organizations. Until next time, London!

👀 New courses just dropped on X Ads Academy. Learn the fundamentals that drive performance on X. Pass the assessment. Earn a badge.

The Creators Product team at 𝕏 is growing. I’m hiring someone to help bring more great creators to 𝕏 and help existing creators on the platform grow. This is a founding role on our small but mighty team, so I’m looking for someone who is highly independent, resourceful, and comfortable operating with a high degree of ownership. You’ll help shape the strategy, build and execute campaigns and programs, and develop strong relationships with both rising and established creators. Looking for someone scrappy, strategic, highly execution-oriented, deeply online, and obsessed with creators + internet culture. You should be equally comfortable defining the growth strategy and actually executing it. A big focus will be growing women and lifestyle creators on 𝕏. Strong preference for LA or SF. DM me or comment if this sounds like you — or if you know someone great.

LET’S GOOOOO 8 games are underway NOW 👇

College football fans tap that ♥️

It's ok to let football play with your heart ❤️ Unlock a new like animation anytime you post about gametime during @NFL Week 2

The financial conversation already lives on X. Cashtags now take it from ticker to trade, without breaking the moment. The Everything App - taking shape in real time! 💲

Game, set, match. 🎾 The already massive US Open conversation on X got even bigger this year, with impressions up +32% YoY, video views up +23% YoY and engagement rate up +15% YoY among U.S. audiences.

Broncos Country, Chiefs Kingdom, it's time we have a chat 👇 nitter.net/i/nfl/game/20543011639…

Real Results! X drove a +55% tune-in lift across our first 6 measured streaming initiatives in sports and originals. Together with @sambaintel we're giving entertainment marketers independent measurement of how X performs across the full funnel - from conversation to cultural impact to conversion.

Happy first NFL Sunday for all who celebrate! GameTime on X is here to make all your football dreams come true. Let us know what you love and what you wish it had! 🏈✨ nitter.net/i/nfl?page=home

🚨 EARLY WINDOW KICKING OFF IN LESS THAN AN HOUR Keep up with all the action in NFL Gametime on X

Please, never forget. 🙏🇺🇸

The sports group chat for earth!! nitter.net/i/nfl/game/20528083792…

Football is officially BACK. Follow all of the action tonight and all season long on NFL Gametime on X ⬇️ nitter.net/i/nfl

It’s GameTime!!! nitter.net/i/nfl/game/20550791519…

Proud of what the team shipped for smaller advertisers this year! The brief for the new Ads Manager was simple: you shouldn’t need a huge team or budget to perform on X. This summer we closed that gap. Skytech Gaming is an exciting proof point - operating with lean budgets while navigating a tough PC market - X delivered 10x ROAS for the quarter. More on how SMBs are running full-funnel on X in the piece below. 👇

Our new ad stack + a summer of shipping = an ads platform that now moves at the speed of X. AI-native and built for full-funnel results. We’ll keep publishing the case studies - follow along! 🚀

Proud to have hosted the #NFLGameTimeonX launch party in NYC with @NFL – giving agencies and advertisers a first look at a new way for fans to immerse themselves in the 2026 NFL season. Thank you to the @ShahbazMKhan, @JustinPugh, @TracyWolfson and @RapSheet for joining us on stage and @DezBryant and @kayvont for the incredible energy! We are definitely ready for some football! 🏈