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Thanks to strong alliances and the support of those who believe in animal welfare, we continue building a future where their freedom comes first.
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Have you seen comments like:
“Aww, look at that cute little baby!”
“How cute, they’re hugging!”
“Wow, we have to try that!”
on content featuring wild animals?
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Look beyond the screen. Think about the animal. If something doesn’t look right, don’t engage - report it 🚩
This #ReportItWeek, we are joining the Social Media Animal Cruelty Online Coalition (SMACC) and the Asia for Animals Coalition (AfA) to help end animal cruelty online.
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Report harmful animal content here ▼ endcrueltyonline.com/report-…
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Their role is vital: by controlling herbivore populations and feeding on the weakest or sickest animals, they help keep ecosystems healthy and safeguard the welfare of herds. Without them, nature’s balance is broken.
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Today, thanks to the joint efforts of communities, organisations and governments, research has shown that plant-based substitutes are just as effective. Ingredients such as rhino horn, bear bile, leopard bones and, more recently, pangolin parts have even been banned.
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