Steve Jobs launched the iPhone in 2007 with one goal for the entire first year - it sounds insane now: 1% of the market "1% market share equals 10 million units. this is exactly what we're going to try to do in 2008." a billion phones sold that year. he asked for one percent of them. Apple now sells over 200 million iPhones a year by the end you'll know why he showed the whole market on one slide before naming that number. bookmark & watch ↓

This 25-minutes interview with Zuckerberg and Altman will teach you more about the price of saying '"NO" than any negotiation book or any Stanford lecture Mark Zuckerberg at 22 turned down $1 billion for Facebook - then his entire management team walked out over the decision. "one of the hardest parts for me was actually when Yahoo offered to buy the company for a lot of money." bookmark & watch ↓

This interview will teach you more about what actually makes an engineer than any coding bootcamp - any Stanford lecture - or a $200k CS degree 18 minutes - Jensen Huang answering questions from a 14-year-old, years before anyone outside chips knew his name. "I wasn't a particularly good kid. I just turned out good." "I'm still shy. I still don't seek out public speaking opportunities. ask your mom." bookmark & watch ↓

This deposition will teach you more about what one bad answer costs you than any law school lecture - any Wharton lecture 16 minutes - one of the richest man in the world under oath - and a memory that suddenly stopped working. at 11 he memorized all 107 verses of the Sermon on the Mount. under oath he could not remember his own emails two years later a federal judge ruled Microsoft was an illegal monopoly and ordered it broken in two. bookmark & watch ↓

This 2008 interview will teach you more about spotting a monopoly than any antitrust case study - any Wharton lecture - or 10 years at a company being investigated 12 minutes - Steve Ballmer warning a room that Google would own online advertising - eight years after Microsoft was ruled an illegal monopoly. "that's the sort of argument that was made against you." "guys like us avoid monopoly. avoid them because we compete." in 2024 a federal judge ruled Google was an illegal monopolist in search. Ballmer was right. bookmark & watch ↓

This interview with Microsoft's CEO will teach you more about running a team than any management book - any Stanford lecture - or a $200k MBA 24 minutes - what makes an acquisition work - and how he ran an organization across three continents before anyone knew his name. This beats any paid course I've ever seen bookmark & watch ↓

This is the only time Jeff Bezos ever testified before Congress - it will teach you more about deflecting an attack than any PR playbook - any Stanford lecture - or a $200k MBA 18 minutes - four CEOs running $5 trillion in companies, sworn in over a video call, five minutes each. "my mom, Jackie, was 17 when she got pregnant with me. she was still in high school in Albuquerque, New Mexico." bookmark & watch ↓

This interview with Steve Wozniak will teach you more about why big companies miss the future than any innovation book - any Stanford lecture - or a $200k MBA 15 minutes - the man who designed the Apple computer offered it to his own employer five times - and what happened when he asked to join their team instead. "I tried to talk Hewlett Packard into doing it five times. they turned me down five times." "I said I'll do any menial job, I'll do a printer interface, a little dinky job. and they turned me down." bookmark & watch ↓

This 2010 interview with Mark Zuckerberg will teach you more about lying without lying than any media training - any Harvard case study - or 10 years in PR 38 minutes - two reporters pressed a 26-year-old CEO on privacy until he sweated through his clothes on stage. "there have been misperceptions that we're trying to make all information open. that's completely false." eight years later he was in front of Congress and the FTC fined Facebook $5 billion over privacy. bookmark & watch ↓