Memento mori

Lagos, Nigeria
Pinned Tweet
So I wrote books: ======== 1. Rebel Behaviour: A 111 page ebook on how to attract customers to your business. Read it here: [drive.google.com/file/d/1kv1…] 2. Conversation with My Millionaire friend: a 21 Page ebook on how the rich see money. Read it here:[drive.google.com/file/d/1Xnb…]
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Abi should i create a marketing lab, just a nice community people can come do and share marketing experiments? Phew
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AI is here to stay, we must use it. However, It is a machine. It has no feelings, and that is why (i am sure you have noticed) the copy it cranks out reads like a robot. Tadan! *enters my ''feelings* prompt sheet (i cut must of it out - it is long) I use this sheet to prompt myself (and my team), and investigate the market so well that when i then feed the research into AI, and ask AI to write the copy (if i am feeling lazy to write from scratch); it writes it like the understanding girlfriend of the market i am selling to. Absolute cheat sheet!
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I love direct response marketing. I love the game. I Light up when i meet people i can talk funnel and traffic with. It is literally my love language - marketing talk.
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Mr. Czar retweeted
What works for me is telling my personal story with some lifestyle marketing. I’ve tried a lot of angles, but that gives me the lowest CPA.
If you are scaling an offer with paid ads, Meta will ban your ad account for making CRAZY PROMISES & claims. But you don't need to make crazy claims for an ad to work, you canl have a magnetic message that Meta loves, that drives down your CPL and increase your conversions.
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I'll spend 20 days to research a market. Then write the copy in ONE DAY. Once you know how the market thinks, the rest is easy. Just pick any of the copywriting frame work: PAS, PASTOR, AIDA, Etc and just bang away. Because you get the market it flows, then ask AI to polish.
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PS: But do you know how to UNDERSTAND THE MARKET? that is the koko
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I quit as a copywriter the day i saw what someone made in a month with a copy i wrote. That was when i told myself, straight up; to stop playing around and apply that skill to my own life.
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If you are scaling an offer with paid ads, Meta will ban your ad account for making CRAZY PROMISES & claims. But you don't need to make crazy claims for an ad to work, you canl have a magnetic message that Meta loves, that drives down your CPL and increase your conversions.
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You fail at messaging because you're copying American scripts and applying it to Nigerian markets. In Nigeria: ''Get Additional Source of Income'' is a stronger message than ''Quit your 9-5'' - which is a strong message in the American market where people are paid by the hour.
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People think it is the BIG PROMISEs that make copy convert - great copywriting is just empathy & you can't have empathy if you don't understand the prospect. You can't outsource that to a machine AI can string words together, but it is YOU that will plant empathy into the copy
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This offer has been taken, So it is closed now
Replying to @Mrczar_
PS: I am in a good mood. So i am taking ONE PERSON who i will teach how to use this document to create FIRE messaging in a 30 minutes 1:1 call PRICE: N100k Shoot me a message and we can get on the call tomorrow morning
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I have been on Youtube - using this framework to come up with my messaging, and because of it i now: 1. Have 50 ad angles that speak DIRECTLY to the pain of my market 2. Know the ONE PROBLEM that will make them buy. It wasn't what i thought! 3. Wrote a fire squeeze page
This is ''Czar's Messaging Worksheet'' Armed with this, i will go on YouTube & search for videos in the niche i want to sell to, and by the time i am done filling it up - i know exactly who to speak to and how. See the messaging at the bottom; see how magnetic it feels?
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PS: I am in a good mood. So i am taking ONE PERSON who i will teach how to use this document to create FIRE messaging in a 30 minutes 1:1 call PRICE: N100k Shoot me a message and we can get on the call tomorrow morning
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This offer has been taken. So it is closed now
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This is ''Czar's Messaging Worksheet'' Armed with this, i will go on YouTube & search for videos in the niche i want to sell to, and by the time i am done filling it up - i know exactly who to speak to and how. See the messaging at the bottom; see how magnetic it feels?
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You can't prompt your way through bad messaging. It is why your AI generated copy sounds like a zombie without soul. Use AI, but make sure you feed it THE REAL PAIN of YOUR ACTUAL AVATAR, if not it will sound bland
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the magic does not lie within Facebook ad, it's like saying the hoe is what makes the crop grow. The ad manager is just a tool. ...you are just selling stuff - to humans. The tool is not what makes them buy, it is the offer & marketing. Craft it like your audience have sense
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I will spend 2 weeks to create one webinar funnel, it will vomit millions for months. Crazy stuff
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This morning; a woman walks up to my car as i was about to get in. She starts asking for money. I am super uncomfortable, so i get in & kick my engine up & she bangs on the glass, grabs one of her breast and waves it at me. It's not me Lagos will stress this morning abeg
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