The first instinct when building a launchpad is obvious: make it easy to launch.
We didn’t.
Before our first IDO, we didn’t go public, we ran a closed beta for months.
We stress-tested one question:
What happens when demand is 20× supply?
Our first allocation model rewarded speed.
Fast clicks won.
Conviction didn’t.
So we killed it.
We rebuilt around commitment and clear rules, not reflexes and gas wars.
Because a launchpad isn’t neutral infrastructure.
Every rule picks winners.
Here’s the principle we shipped before going live:
If we can’t explain exactly who wins when things break, the rule doesn’t ship.