If the phone number on the site is not tappable, the site is costing calls. Test it with your thumb in the parking lot, not with a mouse in the office. Nothing fancy, just done right.

Speed is the first impression, everything else on the page comes second. You cannot out-design a slow page, the visitor never sees the design. Boring, but it works.

TypeScript on a serious project is not overhead, it is the cheapest test suite you will ever write. Small functions, honest names, one responsibility each. Everything else is style. Cheap to fix, costly to ignore.

The developers moving fastest with AI are the ones who already knew what good code looked like. Read every line it writes as if a stranger wrote it, because one did.

An SSL certificate is the bare minimum, not a security strategy. The time to think about backups is before the site is gone, not after.

A website is a salesperson that never sleeps, so it should at least be able to talk clearly.

A form field you cannot justify is a form field that costs you a lead.

A website that takes four seconds to load is not slow, it is closed. Measure it on a cheap phone on a bad connection, that is where your customers actually are.

A business should own its domain, its content and its customer data, no exceptions. Build on open, boring, portable tech and you will never be held hostage by a plan upgrade. Every time.

Most homepages are written for the owner, the ones that convert are written for the visitor. The button people click is the one that tells them exactly what happens next.

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