Copying a post I wrote on LinkedIn here at 2 AM because it's important as fuck and I have a blue tick, so I can make girthy posts 👌
In response to a post from
@_Tom_Henderson_ about the state of our industry:
To have stood up a brand-new platform that has gone from flat nothing to being a global, thriving, and diverse organization in under four years is incredible, and I'm honored to have been there for the entire journey.
But this is something we MUST dwell on. I know of so many people who have had their careers soured by the changes this industry is facing. I've seen people fail at getting the wheels turning time and again, forcing them out of this business entirely.
Too many sites rely on nefarious tactics or shadow measures to claw together some traffic. Every article you write becomes something of a gamble, and returns are dwindling. The world is actively and quickly moving on from traditional articles, and the industry is rapidly replacing 'real' journalists with AI-driven solutions.
If you're not diversifying your offering as a 'journalist', then you're already yesterday's news.
In this market, you need to be capitalising on every inch of traction possible:
1. Networking at every single opportunity.
2. Creating content and building a following on every platform that accommodates it (Instagram, Facebook, TikTok, YouTube...).
3. Experimenting with things that might be new to you and refusing to stand still (podcasts, interviews, talks, social studies, editing, consulting...).
4. Being known for you, not for the platform you represent. This is the toughest thing to accomplish, but what happens to your identity as a journalist if the site you write for goes offline tomorrow? Who knows you? Who understands your brand and what you're capable of?
If you're a one-trick pony, you're done. It's that simple. I do as much as I humanly can to keep myself in this business and to support my family. We live how we do because I do what I can. It's a brutal balance and, at times, I'm drastically overworked, but I will not run the risk of being left behind.
Step back, identify where you are and where you're headed, and determine what you need to do as a journalist to survive.
At Insider Gaming, we're constantly bringing our experienced team together with a start-up mentality, pooling our ideas and ingenuity to see what we can do next, how we can innovate, and how we can evolve.
If we don't change, we lose. I say with a heavy heart that traditional journalism will be dead in two, maybe three years. It's inevitable.
But I'm damned if I'm going down with that ship 😆