This week, OVI Interactive officially went live at ovi.gg The new website reflects how far our product, market and positioning have evolved and where we’re heading next. For months, we deliberately prioritised product, demos, relationships and opportunities over building a polished corporate website, even when we were told we should. Instead, we focused on meeting people, showing what we were building and listening to the market. Introductions became conversations. Conversations became demos. Demos became opportunities. Those opportunities don’t always arrive in the order you expect. The key is recognising the signals and knowing when to change course. The company had to grow into the website. Another foundation in place.

Mark Aug 16 to watch the stream of this legend @CryptoLadyOscar

The best brands don't just evolve their identity—they evolve their understanding of the market. OVI introduced the latest evolution of our brand: Byte. More than a mascot, Byte represents our core belief: every fan, every interaction, and every moment of participation matters. Individually, they may seem small. Together, they create one of the most valuable assets a club can own. Our journey has evolved too. We started by building live streaming technology. Today, we're building Participation Infrastructure for Global Sport, helping clubs own fan relationships, strengthen first-party data, and create direct-to-fan economies. Byte is a symbol of that evolution and a reminder that meaningful businesses aren't built through one big breakthrough, but through millions of small moments that compound over time. Here's to the next chapter.

The legendary @CryptoLadyOscar is going live on August 7 and 9 on the OVI platform Make sure to follow her so you don't miss either stream and stay up to date with all the latest announcements

For more than a decade, the sports industry has been focused on one thing: reach. Create great content. Distribute it everywhere. Grow bigger audiences. And it worked. But the next chapter isn't about reaching more fans—it's about owning the relationship with them. The real opportunity lies in building club-owned ecosystems where fans don't just consume content. They participate, belong, transact, and create value. The clubs that come out ahead will own: - Their IP - Their distribution - Their fan relationships - Their first-party data - Their commercial opportunities Social platforms will remain essential for discovery and audience growth, but they're increasingly becoming the top of the funnel—not the final destination. This isn't just the evolution of sports media. It's the evolution of the sports business itself. And the shift is already underway.

Sports doesn't have a fan attention problem. It has a fan ownership problem. The world's largest clubs already have extraordinary reach. Millions of followers. Global recognition. Content consumed every hour of every day. But much of that relationship exists on infrastructure they don't own. The platform controls the distribution. The platform controls the algorithm. The platform controls much of the data. And increasingly, the platform controls the economics. For years, that trade-off made sense. Reach was the objective. But the market is changing. The next phase isn't about abandoning social platforms. Their distribution power remains enormous. It's about building the infrastructure behind that reach. A club-owned participation layer where global fans can move from: Follower → Member → Participant → Customer And where the club strengthens its direct relationship at every stage. That means more than another app. It means connecting: Fan identity. Live experiences. Membership. Content. Commerce. Community. First-party data. Inside an ecosystem built around the club's IP. This is the shift we're seeing in conversations across elite sport. The question is evolving from: "How do we reach more fans?" to: "How do we create more value from the global audience we've already built?" That's a very different problem. And it requires a very different infrastructure layer. Reach built the global fanbase. Ownership will define what comes next.

Another Friday, another @RugDollzWorld @RugdollzNFT @DollzOnApe stream on the amazing @OVIDOTLIVE platform (you can see the stream here, sound is a bit glitchy but is my potato PC fault ovi.live/event/E2mUOFRpwq1p7… )! See you in @OthersideMeta this Sunday!

The future of sport won't be built on more content. It will be built on participation. For years, sports organizations have invested heavily in creating more content, through their official production teams and facilities More videos. More social posts. More behind-the-scenes footage. More subscriptions. But one question continues to emerge: How do supporters become active participants instead of passive viewers that disappear after the game? The next evolution of fan engagement isn't about producing more. It's about creating experiences where fans can contribute, interact and participate in real time. The world's biggest sporting organizations aren't looking for another social media platform. They're looking for infrastructure that helps them: • Strengthen fan relationships • Own their audience • Unlock new commercial opportunities • Build communities that extend far beyond match day This shift is already underway. At OVI, we're building the participation infrastructure that enables clubs, leagues and rights holders to create these experiences inside their own ecosystems. Because the future of sport isn't just watched. It's participated in.

The OVI team may have been quieter on socials lately, but the platform is very much alive and so is our amazing ambassador community Catch @RugDollzWorld July 17 at 20:00 UTC for 4 rounds across all game modes, rewards for winners, and a chance to earn 10,000 $RUGZ by tweeting your match clips and screenshots!

Next episode of INNER BLOCK podcast drops in just 3 hours Our host @philwatkins_ovi sits down with Sandra Helou, COO/Co-founder of Clique AI, to unpack AI, resilience, human behaviour and building through chaos Don't miss it! nitter.net/i/broadcasts/1dGYljEYv…

Industries are evolving! Football media is becoming more inclusive and fans want more of a say Get ready for a new Sports Media production Live on OVI @Beyond1863 launching soon 👇

Our lovely @CryptoLadyOscar is unstoppable Every Sunday she’s here bringing the action and this Sunday will be no different! On 17 May 2026 at 20:00 UTC, you can join 3 exciting rounds across different game modes, with 250,000 $RUGZ available in raffles Every participant who tweets about the competition with images/videos will receive 10,000 $RUGZ The entire event will be livestreamed on the OVI platform, so everyone can watch and join the fun live

One of the biggest lessons from engaging with Tier 1 sports organisations over the last four months: Great technology alone is not enough. Timing. Relationship building. Live demonstrations. Response time. Understanding internal workflows. Recognising operational priorities. These things matter just as much as the product itself. As OVI continues progressing conversations with leading sports teams, one thing has become very clear: What feels urgent to a startup is often only one small priority inside a global organisation. Understanding that dynamic is critical. Instead of waiting for responses, we’ve learned to stay proactive: • Building material before it’s requested • Preparing answers before questions arise • Remaining agile as conversations evolve That readiness builds trust. And trust builds momentum. Yes, having strong infrastructure and differentiated technology matters. Forgetting the human side of business can quietly become one of the biggest blockers to growth. The best partnerships aren’t built through pressure. They’re built through understanding, responsiveness, and alignment. Technology may open the door, relationships are what move things forward.

Game Night #44 ... @alternatesgame are unstoppable - today at noon EST, tune in for updates, insights, and everything about Qualifier #3 in the Alternates x @WayfindersGG tournament series

Game Night #42 loading Pre-Alpha momentum is real, great seeing the battlefield stay active. Let’s run it today at 2pm EST

Uncertain times do not slow industries down. They reshape them. Over the past week, OVI has continued progressing conversations with IP owners — moving into deeper discussions around fan engagement, monetisation, and integrations. What’s consistent across these conversations is this: When uncertainty increases, priorities shift. Institutions start to ask harder questions: • Where is value leaking? • Who owns the fan relationship? • How resilient is our revenue model? • What happens if external platforms change the rules? We’ve seen this before. During tough social and economic times, live streaming and digital platforms didn’t just grow — they accelerated. User bases expanded. Revenue models evolved. New behaviours formed quickly. Not because the technology suddenly appeared, because the environment forced adoption. That’s the lesson. Resilience isn’t built when things are stable. It’s tested when they’re not. For sports clubs and IP owners, this means: • Reducing dependency on third-party platforms • Building direct-to-fan monetisation channels • Creating infrastructure that supports real-time engagement at scale LIVE Participation Infrastructure isn’t just about engagement. It’s about control. Resilience. Future-proofing the business model. Because the real question isn’t: “How do we grow in good times?” It’s: “How do we perform when conditions change?” The strongest businesses aren’t built for stability. They’re built for change.

We know you’ve been waiting for this Sunday Follow @CryptoLadyOscar on her next trippy trip through @OthersideMeta with a @RugdollzNFT @DollzOnApe avatar streaming live on @OVIDOTLIVE Lock your calendars - April 5, 2026 · at 8 pm UTC

Another Sunday, another @RugdollzNFT @DollzOnApe feat @OthersideMeta with my lovely Doruzu avatar streaming! A lot of familiar usernames there, everything streamed on @OVIDOTLIVE as usual of course! See you next Sundayyyy!

Sundays are for discoveries and this one hits different Mark your calendars for March 29 at 9 pm UTC Expect a trippy trip through @OthersideMeta with @CryptoLadyOscar and @RugdollzNFT Doruzu Avatar streamed live on @OVIDOTLIVE

Yesterday, we had a powerful conversation with @michaelsacca, CEO of @Leadpages From his early days waiting tables in LA to becoming a tech leader, Michael shared honest insights on what it takes to grow, both personally and professionally Key takeaways: • Resilience and grit are non-negotiable • Product launches are a process, not a single moment • Great leadership requires adaptability and humility • Work-life balance and emotional intelligence are critical for long-term success A must-listen for anyone building in today’s world