The engagement dashboard, some assembly required 📔 With OneSignal AI, you just say what you want: "Win back users who haven't opened the app in 14 days. Push first, then email a day later if they don't open." The segment and messages are ready for your review in minutes 🤓 Estimated build time: 5 minutes 🏗️ ow.ly/1PkV50ZRbcG

What did app growth leaders have to say at last week's @BusinessofApps NYC? The discussions gave us plenty to think about: 📈 62% agreed that retention is now a bigger growth lever than acquisition 📣 86% agreed that the best growth strategy in 2026 is executing more channels, not less The takeaway? Retention is taking center stage, yet teams aren’t looking to simplify by cutting channels. How are you thinking about balancing retention and acquisition in 2027? #BOANYC #AppGrowth #CustomerEngagement #Retention #LifecycleMarketing

🗽OneSignal is heading to New York! We’re excited to join Business of Apps NYC on September 17, bringing together leaders across the app ecosystem to talk growth, engagement, and what’s next for mobile. If you’re attending, come find the OneSignal team! We’d love to connect, swap ideas, and chat about how brands are building smarter customer journeys that drive engagement and long-term growth. We are also giving away a Yeti Hopper® M30 Tote Soft Cooler for the prize draw, so don't miss your chance to snag it! 📆 September 17 👋 Come meet the OneSignal team See you in NYC! 🍎 #BusinessOfApps #BOANYC #OneSignal #AppGrowth #MobileMarketing #CustomerEngagement

Shelf's Gen Z users mute anything that isn't relevant 📵 So they swapped generic weekly recaps for personalized ones. CTR doubled. Retention 2x. And users started screenshotting their recaps to post on social. 📲 How they turned one push into a habit loop → ow.ly/VeCY50ZL3vz

Check out our updated HubSpot integration! We provide activity directly on the HubSpot contact timeline: push, email, SMS, and in-app messages side by side with your HubSpot marketing emails 🖥️ Already have the integration? Just re-authenticate one time & you’re set! Or if you’re new learn more here ➡️ ow.ly/8gAF50ZIUpO

The OneSignal Free plan is evolving. We’re excited to be expanding what teams can build with OneSignal by bringing more lifecycle messaging capabilities to the Free plan. To support these expanded capabilities, we’re introducing a 1,000 monthly active users limit on the Free plan. Our goal is to give teams of every size access to more powerful AI, personalization, and lifecycle messaging tools so they can create more engaging experiences. Learn more in our blog post ➡️ ow.ly/174P50ZHwVf

🇬🇧 London, we’re coming for you! OneSignal is excited to be joining App Growth Summit London on September 3 alongside 400+ leaders from across the app growth community. If you’re heading to AGS London, come find the OneSignal team and say hello! 👋 We’d love to connect, hear what your team is working on, and talk about what’s next in customer engagement. 📍The Tower Hotel, London 📆 September 3 See you in London! #AGSLondon #AppGrowthSummit #OneSignal #AppGrowth #CustomerEngagement #LifecycleMarketing

"If I don't know who it's coming from, I'm not reading it." Ualett gave gig workers a reason to read—branded RCS messaging with a verified sender. The payoff: • 37% read rate + 168 conversions on their triggered cash advance flow • Record weekend app activity from one Friday send Learn here: ow.ly/7J2K50ZFKPc? utm_source=twitter&utm_medium=organic_social

Fewer emails. Better numbers. ✉️ When SkyMavis started using OneSignal, they took the relevance over reach approach: ⛰️ Automated Journeys vs. manual sends 💬 Behavior based segmentation vs. static lists 📲 Channel based messaging vs. singular sends Email open rates soared from 13-18% to consistently above 20%. Sending less to the right people = results 😉 Read more here: ow.ly/4Wh450Zz7Jy

Shipaton is live! 🚢 We've teamed up with @RevenueCat for the world's biggest mobile hackathon and we're putting up the $45,000 Keep Them Coming Back Award for the app that nails retention. Because shipping is the easy part…getting people to come back is the real work 🏗️ For more details and to register to claim your Ship Kit perk: 100% off the OneSignal Growth Plan for up to 3 months ($600/month covered) visit here: shipaton.com/?utm_source=one… Go build something people return to 👏 #Shipaton #BuildInPublic #MobileDev #OneSignal #UserRetention

The OneSignal MCP server is now officially listed in Claude Code connector directory! 🙌 Agents can explore users, segments, messages, templates and analytics directly from Claude. Use the MCP to: 🧠 Answer product and campaign questions 📈 Troubleshoot delivery and engagement issues 💭 Generate insights Start here: lnkd.in/dhZTRmZT

OneSignal is live in the Cursor marketplace ⚡ Connect Cursor to OneSignal via MCP and send test pushes, verify setup, and debug delivery issues without leaving your editor. One command to install: /add-plugin onesignal 🔗cursor.com/marketplace/onesi…

Small team? You don't need 12 automated Journeys. You need 3: 1️⃣ Activation nudge 2️⃣ Abandoned action recovery 3️⃣ Quiet user re-engagement Here's how to build them lean and know when they're working 👇 ow.ly/isNz50ZuR56 #CustomerEngagement #userjourney # OneSignal #Retention

What if your lifecycle marketing could run itself? 👀 That's where we're headed. Meet the first steps toward Autonomous Lifecycle Marketing: 🤖 OneSignal AI — Your AI copilot inside OneSignal 🔗 OneSignal MCP — Bringing OneSignal into the AI tools and agents you already use This is just the beginning, read more here: onesignal.com/blog/the-futur…

Tomorrow's the day! We'll show you the future vision for OneSignal and what we’ve been building 🙌 Be the first to learn here ➡️ onesignal.com/the-future-of-…

Take a look into the future 🔮 We're going to show you what's to come for marketers and you can be among the first to learn: 👀 What we’re releasing 🧭 Where the product is headed 📈 How to reduce churn and increase LTV ⛰️ How to scale outcomes with AI Join us 🖥️ onesignal.com/the-future-of-…

#Shipaton is back! 🚀 Ship a NEW app in August or September & you could win big TLDR: 🏆 Over $1 million worth of prizes 🧑‍🎓 New student category 🔴 Twice a week Livestreams 👥 Shipaton IRL events worldwide Full details at shipaton.com

We've been working on something exciting 👀 We're not saying much yet. Just know you'll want to be there when it happens. 📅 July 14 ⏰ 9 a.m. PT 🖥️ ow.ly/9E3950Zjt2P