#Shipaton is back! 🚀
Ship a NEW app in August or September & you could win big
TLDR:
🏆 Over $1 million worth of prizes
🧑🎓 New student category
🔴 Twice a week Livestreams
👥 Shipaton IRL events worldwide
Full details at shipaton.com
Tune into our live Office Hours, happening now 🐱
👉 Latest updates on RevenueCat
👉 Answers from the team on common platform questions
👉 Realtime demos
Watch here ⤵️ nitter.net/i/broadcasts/1oKMvNVVd…
Team RevenueCat is heading to @droidconBerlin's next.app devCon on October 7–9! 🇩🇪
Catch @github_skydoves breaking down the internals of Jetpack Compose on Oct 7, and @plahteenlahti making the case for why React Native apps monetize better on Oct 8.
Swing by our booth all three days for demos, swag, and AMAs with the team.
👉 Register here: nextappcon.com
The shore is in sight! ⛵️ Is your #Shipaton submission ready?
Join @_chuckyc and @plahteenlahti for a final AMA where you can ask last-minute questions and get feedback on your entry for the last time. See you there!
📆 Friday, September 25 at 9am PT / 12pm ET luma.com/d5ez9ulb
"I didn't have a Mac. I didn't know what Xcode was. I knew nothing." — César Pinto Castillo, @ambre_app
He agreed to build the app anyway. Then bought a $150 PowerBook G4.
Could it build iOS apps? Nope. 💻
Full ep. with @JagCesar & @FosiaDesign: piped.video/watch?v=y2xmqABa…
Introducing Times Square Demo Day! 🗽
Winners of the #Shipaton and Shippies will be invited to showcase their apps to real people at booths we're setting up on Times Square during New York App Week in October
(this is just a preview - not the final design)
After four rejections, one expedited review, two minor bug fixes and one major UI update.
Wakeling is finally live on the App Store.
apps.apple.com/us/app/wakeli…
A no snooze alarm with a cozy pet in it. Eight rooms, four pets, one solo dev.
#Shipaton@RevenueCat#buildinpublic
'Not enough usage' drives up to 40% of subscription cancellations. But how are teams meant to fix such a vague reason?
Turns out it's actually four different reasons. And none of them are fixed with a discount. 🧵
1️⃣ The trigger never fired — the app never earned a place in the routine, so it faded once novelty wore off
2️⃣ The action never stuck — onboarding never got the user to real value fast enough for the habit to anchor
3️⃣ The reward went flat — same experience every time, nothing left to pull them back
4️⃣ The value never landed — or the app just never fit how this person actually lives
Each break needs a totally different fix.
So if usage is your #1 or #2 churn reason (it is for most subscription apps), the fix starts with figuring out where the habit actually broke, then solving that — not reaching for a discount.
Read @DaphneTideman's full breakdown of usage churn, including how to read your drop-off curve, identify the broken habit, and fix it.
Now up on the blog 🔗 revenuecat.com/blog/growth/n…
We're officially a month out from App Growth Annual 2026!
Here's the last of our keynote speakers:
🎤 @ajaymehta Mehta (Co-founder, Tolan)
🎤 @jeiting (Co-founder & CEO, RevenueCat)
🎤 @elwatto (Co-founder & CTO, RevenueCat)
📍Live from New York. Online wherever you are.
→ appgrowthannual.com
Keep your eyes out for the full agenda, launching very soon...
(Spoiler: it includes 30+ workshops for both IRL and virtual attendees, interactive games, and a ton of app growth lessons.)
Totally random New York based artist for you to enjoy on this Monday
Unrelatedly, we haven't yet announced this year's musical act for App Growth Annual
piped.video/watch?v=jJQCYw8S…
.@RevenueCat's New York App Week, October 19–22, has reached the point where attending the full program requires 76+ hours
From last year's "people were flying into NY, so they should have more to do than just App Growth Annual", it's now "a thing"
This is what's happening 🧵
Getting your app store listing right is key in reaching those first 1,000 downloads 📥
Tune in on Tuesday for our #Shipaton live with @AppFollowIO where we’ll discuss ASO fundamentals and launch tips that turn browsers into downloaders.
luma.com/2inixrwp