The Intelligent SSP™ openx.com
Pasadena, NYC, Chicago, Krakow
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- Following 830
- Followers 17,168
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Meet the new OpenX. This rebrand is about more than a logo. It’s about aligning our values with our technology. That means championing quality media and data, and building adaptable infrastructure. Learn how we’re simplifying advertising in @Digiday: bit.ly/4cnqQwa
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OpenX retweeted
#Wrango Finds 32% more HCPs with Supply-Side Targeting via @OpenX SelectTM
Read More: martech360.com/news/stack-pl…
#OpenX #Wrango #Martech360 #News #pharmacampaigns #clinicalmeasurement #verifiedhealthcareprovider #brandcampaigns
ALT Wrango Finds 32% more HCPs with Supply-Side Targeting via OpenX SelectTM
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We’re Build-ing momentum.
OpenXBuild™ is a 2026 @AdExchanger Awards finalist for Best Sell-Side Focused Technology.
Looking forward to celebrating with the industry at Programmatic I/O this September.
See the finalists: adexchanger.com/go/awards-20…
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Children's privacy is entering a new era. Is your strategy keeping up?
Julie Rooney joined Allison Schiff at @AdExchanger to discuss COPPA, evolving state privacy laws, and why trust and transparency will shape what's next.
Read more: bit.ly/4wYr0Ty
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Winning soccer's biggest advertising stage isn't about buying more — it's about buying smarter. As AI transforms media buying, quality signals become the real MVP.
Read Michelle Feerman's latest in @IABMexico: bit.ly/4fjzBcn
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Containerization isn't just another ad tech buzzword
As Joel Meyer explains, buyers don't have to give up their DSP, models, data, or control. It's supply-side intelligence that works with existing infrastructure, not around it.
Read more from Seb Joseph:digiday.com/marketing/wtf-is…
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For years, marketers focused on the demand side. Now they're looking over the fence.
As Amanda Forrester told @Digiday, differentiation is shifting to the supply side—driven by publisher relationships, unique data, and AI-ready infrastructure.
digiday.com/marketing/future…
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Hot off the press: @adexchanger highlights how @Hyundai, @CanvasWorldwide, Chalice, and OpenX used AI-driven decisioning to identify high-value impressions before the auction, improving efficiency and performance.
Read more: adexchanger.com/marketers/hy…
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Excited to share results from our partnership with @AmazonAds first Dynamic Traffic Engine (DTE) case study—showing how intelligent bidding drives real outcomes.
The impact: more efficient supply paths + a 3.4% drop in CPA.
Read more: ads.amazon/4206u7u
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On the heels of our rebrand @Digiday highlighted the need for marketers to find efficiency. Amanda Forrester shares how we're focused on simplifying the ad tech ecosystem while delivering greater quality and performance.
Read more: bit.ly/4vLep6c
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Big things are happening at OpenX! We’re excited to welcome Lior Charka as VP, Product, and celebrate the promotions of Joseph Worswick to SVP, Global Partnerships, and Erika Loberg to VP, CTV and Curation.
Read more: businesswire.com/news/home/2…
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OpenX retweeted
@aripaparo talks with Matt Sattel, CRO @OpenX , live at #AdvertisingWeek. Hear how OpenX is embracing agility and innovation in the evolving SSP landscape.
Link below: 👇
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OpenX retweeted
ATS Tokyo 2024 注目のセッション ⑩コネクテッドテレビのマネタイズ戦略の最前線
#ATS #ATSTokyo #ATSTokyo2024 #CTV #コネクテッドテレビ #広告 #マネタイズ@getpublica @OpenX @emglobal
exchangewire.jp/2024/11/15/a…
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OpenX retweeted
Congrats to the @OpenX team on a well-fought dodgeball win! #212nycdodgeball
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OpenX retweeted
Congratulations to: @OpenX
For winning Campaign Ad Net Zero's SSustainability Best Practice Award - Adtech Services
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#CampaignANZawards
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Wondering if your ad tech partners are losing focus on your business as they jockey for position in the market? Read today's article from our own Geoff Wolinetz and make sure you own your future success during this critical time of year and beyond. bit.ly/3GCUori
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How is your business tackling sustainability? Checkout The Drum's recent report on #sustainability in advertising and how companies like OpenX are driving toward sustainable practices and global standards: bit.ly/3UEwtvX
#greenbusiness #marketing #carbonneutral
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Bespoke #advertising solutions speak directly to your goals and requirements — and we're building them for clients of all sizes every day. Our expert team understands buyers and builds successful consultation-centered approaches. Find a better partnership. lnkd.in/gAJCyyEq
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Exciting news: @OpenX is a proud winner of the Best Application of ESG category in The Wires 2022 Global Awards! And congrats to all our fellow winners and nominees. Read more about it: exchangewire.com/blog/2022/1…
#thewires2022 #digitaladvertising #sustainability #ESG
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Read the new report from ExchangeWire and @OpenX, which uncovers what brands, agencies and publishers need to become #sustainable: lnkd.in/euCbK9_n
#sustainability #marketing #DigitalMarketing #DigitalAdvertising #GreenBusiness #ClimateChange #CarbonEmissions #adtech
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