Content testing, audience tracking, forecasting, strategic consulting, and qualitative & quantitative audience research for the Indian M&E industry, since 2008.
Mumbai, India
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Ormax StreamView: In the week ending Sep 20, Bigg Boss (Hindi) S20 becomes the first non-cricket property to cross the 20 million mark in a single week in 2026.
Note: Views represent unique audiences in India who watched the series for more than 30 mins. in the opening week. Ormax StreamView follows a Mon-Sun cycle.
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Ormax Media retweeted
Ormax StreamView: In the week ending Sep 20, Bigg Boss (Hindi) S20 becomes the first non-cricket property to cross the 20 million mark in a single week in 2026.
Note: Views represent unique audiences in India who watched the series for more than 30 mins. in the opening week. Ormax StreamView follows a Mon-Sun cycle.
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In his fortnightly column, @shaileshkapoor writes about the rise of devotional cinema at the box office, with Mahavatar Narsimha (2025) and Hanuman Ansh (2026) leading the way, and argues that producers and studios must approach the genre with caution.
Read the full column here: mxmindia.com/news/bhakti-at-…
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India’s OTT Universe Reaches 664 Million as Paid Subscriptions Surge 16%: @Variety coverage of The Ormax OTT Audience Report: 2026
varietyindia.com/indias-ott-…
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Ormax Stars India Loves: Most popular male film stars in India (Aug 2026) #OrmaxSIL
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Ormax Stars India Loves: Most popular female film stars in India (Aug 2026) #OrmaxSIL
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Key highlights of The Ormax OTT Audience Report: 2026.
Full report available by subscription. For more details, visit the link in comments.
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Ormax StreamView: Waiting Hai records the highest opening-week viewership for an Indian web-series in 2026 so far, with 5.8 million viewers.
Note: Views represent unique audiences in India who watched the series for more than 30 mins. in the opening week. Ormax StreamView follows a Mon-Sun cycle.
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The Ormax OTT Audience Report 2026 estimates that India has 227 million audio streaming users. Yet, less than 7% of them pay for an audio streaming subscription, highlighting the significant headroom for growth in India’s paid audio streaming market.
Full report available by subscription. For more details, visit the link in comments.
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The Ormax OTT Audience Report 2026: With India's CTV population crossing the 200 million mark, FAST (free ad-supported streaming television) channels are emerging as a new platform type. In the 2026 edition, we have reported the size of India's FAST audience for the first time, at an estimated 35.2 million audiences.
Full report available by subscription. For more details, visit the link in comments.
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The India Box Office Report: Top 5 highest-grossing films in Aug 2026 in India
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Indian entertainment industry is widely using content testing to make more informed & audience-centric business decisions.
We have tested 1143 films & shows as on Sep 18, 2026
#TestEverything
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