This all seems like its a big viral advertisement for some bullshit. Not buying this
More: Colts guard Matt Goncalves also was fined $8,847 for engaging Sunday night in what the NFL called an offensive demonstration. “Your imitation of chugging a beer constituted an offensive demonstration…in poor taste.” After Tyler Warren scored, he gave the football to Gonclaves, who pretended to pop off its top and celebrate.