Here is why I think it's not taking off yet. The authentication required to get all of your personal life's context synced to an agent is too technical and cumbersome right now. The underlying models are too conservative and just absolutely refuse to do certain useful tasks, and people target the wrong markets initially.
I'm probably one of the most "agent" pilled person out there. I spent a ton of time playing around with
@openclaw and
@NousResearch's Hermes agent and ultimately went with Hermes.
I've started to automate as many aspects of my life and businesses as possible and then offloading them to Hermes over time.
It's already doing the following:
1. Automatically giving me a summary of my personal email inbox on which emails are likely important and require me to respond.
2. unsubscribing and deleting marketing/junk emails for me every 24 hours.
3. Planning trips (child friendly destinations and activities for my kids) and dates (for my wife). My wife was initially hesitant to follow it's recommendations, but it's done so well that she just kind of blindly accepts the itinerary now.
4. Find me authentic restaurants that aren't tourist traps when I travel. It has literally never failed once here. Even texts them in whatsapp to book reservations for me in the local language.
5. Running two of my businesses nearly on full autopilot ->
@keebsforall and
kfamarketplace.com
6. Make feature launch/brand videos for
@lofty_ai
Hermes is open source, so it's free, and I just use my existing subscriptions and API keys for it, so the net cost to me is really close to $0.
But the one thing that I've seen it does with hints of consumer virality has been something almost trivial.
Any man can relate to this. Sometimes our wives tell us important things such as play dates for kids, events, payment for specific bills, but we forget, and bad things ensue.
Well, I built my agent so that my wife can text it whenever she wants with ANY tasks for me and it automatically extracts the important details (0 errors) and puts it on my calendar, either as an event or a google task.
When my wife was hanging out with her friends at a play date, they saw her texting the agent tasks for me to do. All the wives thought it was hilarious and then immediately asked how they can get the same "app" and do it for their husbands too.
Here's what I found interesting:
1. They immediately thought it was some app they could download and pay for and not something I've custom built for my wife.
2. They were 100% willing to pay for it immediately. Large sums/subscription too. These women were either lawyers themselves (big law in LA) or married to a pretty wealthy guy. Household pulling in at least 1-2M/year gross, ignoring assets and inherited wealth. I bet I could convince them to pay $500/month for something like this.
3. It was completely organic. My wife naturally had to use the "product" out in the world in front of her friends. They naturally saw what she was doing and asked about it. This can easily spread if her friends downloaded an app and then used it in front of their other friend groups. They also loved talking about this too as a topic in their group. Huge viral factor. Funny aside, they pronounced Hermes (as the luxury bag brand) and thought it was an app from them 😂
The only reason why I haven't taken advantage of this is because of the reasons I listed initially.
Authentication sucks. The process that I went through to give Hermes access to my google account was very tedious and while not technically challenging for me, there was no way these moms were going to be able to do. It involved turning on API access for google services under your personal account, then getting a browser redirect that says page not found, then copying the URL back to your agent. Now imagine doing this for every piece of your life and having to re-auth the same way every few days.
The underlying models refuse reasonable tasks and are too conservative. I always use frontier models with my agent, because I want the highest level of intelligence at my command. Codex and Claude models will just flat out to book a restaurant reservation that requires your credit card for a deposit, because they deem it unsafe, no matter how many times you tell it, it's your credit card, you're giving it permission to use, and you won't be mad if it messes up, nor will you sue it's creator for its mistakes. This means it often goes 90% of the task, then force you to do the remaining portion and defeats the point of having a luxury assistant.
The market probably isn't productivity seeking people or even tech forward people. It's probably moms with kids that constantly need to remind their husband about something, which is literally most married couples. Extend that further and the initial market is probably a concierge/assistant for busy and wealthier families. Not so wealthy that they have human personal assistants already, but wealthy enough that they'd be happy to get the same level of service for $500-$1,000 per month.
If most of the issues I ran into were fixed and I can spin this up as a product for my wife's friends, I'd probably immediately go out and sell it to them. I think I could get to $10k MRR with very low churn within 2 weeks. 0 paid acquisition cost.
The only reason why I'm not doing it now is because the limitations of onboarding would require more of a "service/agency" type of business and I don't have the bandwidth for that while running Lofty full time.
Hot take… isn’t it kinda crazy that nobody is really using AI Agents? I don’t mean software engineers or AI early adopters. I mean “college friends talking about it in group chat,” the feeling you got when everyone started using Instagram or TikTok.
These frontier AI models are *insane* (as are the harnesses & tool calls & the like). And every large tech co has an AI agents platform, not to mention all the YC startups doing vertical agents. Yet all of your friends and family outside of tech — who spend all day staring at their iPhones and get paid to work in browser tabs — don’t really care or find themselves using any AI agents yet.
Yes ChatGPT, Claude, etc. are extremely popular… but if you look at the engagement data the vast majority of people are still using these aI chat tools like a glorified Google + Grammarly. That’s why the AGI labs are all pushing desktop apps for Codex, Cowork, etc. so hard to non-technical ppl. And yes exceptions for lawyers and customer service but even those have some asterisks and exceptions to rule.
Look I’m not saying the ChatGPT moment for AI Agents is not coming… it most definitely is! Remember we pivoted from Arc to Dia precisely because we believe computing is going to be radically reimagined around these AI primitives. No doubt. But that’s my point: it’s just so surprising it hasn’t happened yet because all of the tech you’d need is there.
Again if you stop for a second and think about it… for all the press and money and hype and models and crazy ARR numbers… this “AI Agent” moment does not *feel* like the other breakthrough tech moments we’ve lived through (e.g. think the shift to Stories via Snapchat & Instagram, or shift to on-demand via Uber/Airbnb/Doordash).
Which is a long way of saying: if you can figure out the answer to “why” most people don’t care about AI agents yet (and have no enduring interest in using them) — especially since the models and harnesses are here and ready — the answer to that question will allow you to capture a lot of marketshare and make a lot of money in 2027.
Theoretically, the tech is ready for AI Agents to totally transform how we work and live our lives… but alas the general public dgaf… that’s the generational puzzle to solve for the next 12 months for anyone not working on the models themselves.