An "About us" H2 with a class + ID costs an AI agent 12-15 tokens. Markdown costs 3. Yoast's @alexmoss says SEO's about to repeat its mobile-first mistake, just for agents this time. Markdown-first content: yes or no?

Jul 27, 2026 · 11:30 AM UTC

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12 tokens vs 3. That's not minor. That's 5x.
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