The European Commission proposed a revision of the Tobacco Taxation Directive that would set common minimum excise rates for e-cigarette liquids, heated tobacco and nicotine pouches. However, Giovanni Kessler, former director-general of the @EUAntiFraud, argues that without stronger customs controls on illicit imports, the wider price gap created by higher taxes could make illegal products more attractive and give their suppliers an advantage over law-abiding competitors. Read the op-ed: buff.ly/5URQhCU