October is #NationalPorkMonth! How do you improve tomorrow's pork? Start with better data. In this clip from The Squeal podcast, PIC experts discuss how Pork Chop Studio is accelerating genetic progress in meat quality through objective, image-based data. 🎧 Full episode: bit.ly/4yg8XbZ #PICGenetics #PorkQuality #Innovation

Great people, conversations and ideas. 💡 The PIC North America team recently gathered for our annual Big Tent event to connect, collaborate and plan for the future of swine genetics. Thanks to Fine Swine LLC and Ferme les Cochons du Roy inc. for joining us and sharing your perspectives! 📷 Spot any familiar faces? #PICGenetics #SwineProduction #Collaboration

Summer flies by. 😎 Winter sneaks up. 🤫 Listen to our latest episode of The Squeal to get tips on preparing heaters, ventilation and protocols for cooler weather. Jump-start winter prep: 🧤 bit.ly/4qT4uJY #PICGenetics #WinterPrep #WeantoFinish #SwineProduction

Traditional selection: Sow feed efficiency & Litter size > Body condition. Us: Why not all three? 🧐 Our new Caliper Loss trait measures the difference in body condition score from farrowing to weaning. It gives us a tool to select for sows that maintain body condition during lactation while delivering strong milk production—supporting future performance & longevity. Learn more: bit.ly/4xBAFQI #PICGenetics #SwineProduction #Innovation

At 14, Ashley Hengen was temporarily paralyzed by a rare lung infection. Today, she's PIC North America's HR Manager—bringing resilience, empathy and a passion for employee growth to her leadership. Hear her story on @FJ_PORK Podcast. 🎧 bit.ly/4gGz1Wx #Leadership #HumanResources #PICGenetics

🏈 Lock in your lineup with these three proven genetic lines: 🏆 PIC Camborough®: Reproductive performance & lifetime productivity. 💪 PIC®337: Growth, feed efficiency & survivability. ⚡ PIC®800: Big-time terminal performance. Build your championship roster: bit.ly/4iH4bQc #PICGenetics #SwineProduction

A summer well spent. ☀️ Swipe through for a few of our favorite moments. #Summer #Roadtrip #PICGenetics

🚩 Red flag: Performance relies on perfect conditions. ✅ Green flag: Performance delivers in the real world. Maternal GNX uses phenotypic and genomic data from thousands of commercially raised crossbred daughters to strengthen selection decisions for the real world. Learn more: bit.ly/4gkYTav #PICGenetics #MaternalGNX #SwineGenetics

Labor. Efficiency. Sustainability. We sat down with PIC experts from across the globe to compare notes on the trends shaping pork production today. 🎧 Hear the full conversation on The Squeal: bit.ly/4xd7dQ8 #PICGenetics #SwineProduction

🔥 Every pork chop on the grill is the result of hundreds of decisions. The goal: Continuously improve the eating experience. Read @FJ_PORK’s recent article to learn how PIC's Pork Chop Studio is using computer vision and deep learning to do just that: bit.ly/4pZzV4S #PICGenetics #PorkQuality #GrillingSeason

@PigImprovement's Pork Chop Studio aims to make pork-quality evaluation more accurate and consistent. PIC’s Brandon Fields discusses how the technology can help processors reduce subjectivity and improve product quality. Listen now: brnw.ch/21x4t1X Headshot: PIC

The human eye can’t catch everything. That’s why we’re now using digital phenotyping to make selection decisions on our elite and multiplication farms, for: 📍More – and stronger – datapoints 🎯 Accurate selection decisions 🏎️ Accelerated genetic progress Dig into digital phenotyping: bit.ly/4eLfbd8 #PICGenetics #SwineGenetics #AnimalBreeding

"It seems I learn something new every day, but hope I have contributed to the learning of others along the way." That's how PIC's Brandon Fields reflected on being honored withAMSA Signal Service Fellow Award last month at the Reciprocal Meat Conference, a recognition of outstanding contributions and years of service to the field of meat science. Congrats, Brandon!

Years of research. One week of conversations. A stronger industry because of it. That's WCGALP. The conversations that started at WCGALP won't end there, and that's what makes it worth the wait. Until 2030. 👋

What's your ventilation style? A. Turn fans on and hope for the best B. Adjust when pigs seem hot C. Use data to dial in settings If you picked C, give our new Tunnel Ventilation Calculator a try: ➡️ bit.ly/3RhvQfk #BarnVentilation #PICGenetics

🐖 What makes consumers come back for pork again and again? Find out at: 🎤 Driving Demand: Aligning Selection for Pork Quality with a Clearer Understanding of Consumer Expectations by PIC’s Brandon Fields and @MeatScience's Collette Kaster 📍 National Pork Industry Conference 📅 July 13 | 2:15–3:00 p.m. CST See you there! #NPIC #MeatScience #AgTech #PICGenetics

Inside PIC’s new system for measuring pork quality The combination of cameras, lighting, & AI analysis allows for evaluation at a level of detail not previously achievable. Watch Clay Eastwood walk through @PigImprovement's imaging process ⬇️ farms.com/videos/livestock/s… #Swine

A sire with sizzle: The PIC®800. Third-party trial validated: 🧨 Best feed efficiency 🧨 More full value pigs 🧨 Competitive growth Get the economic edge: bit.ly/4vnWMZ3 #PICGenetics #SwineIndustry #PorkProduction #FourthOfJuly

Q: Are we measuring lactation feed efficiency (LFE) the right way? A: Likely not. See why in the latest issue @PigCHAMP Benchmark magazine, featuring work done by PIC, Brenneman Pork and @JygaTech_Gestal. 📕 bit.ly/4vgirmC #FeedEfficiency #Lactation #SowEfficiency #PICGenetics

📈 Prewean survival AND 📈 Born alive With the Camborough, you don’t have to choose one or the other – you can have both. See the proof: bit.ly/4fyjxFo #Camborough #ChooseBoth #PICGenetics #swinegenetics