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Traverse City, Michigan, U.S.
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Mass-produced content requiring little effort is likely an algorithm signal. "Google Targets Low Effort, not AI." Via @seosmarty. practicalecommerce.com/googl… #seo
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"Copywriter Grades AI Content at 95%" | Neville Medhora (@nevmed) of Swipe File says AI can rival human copy and produce 50 versions. He joins @bandholz in this week's episode re: modern content marketing and adapting to change. practicalecommerce.com/copyw… #ecommerce
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Here are 5 tests to help know whether genAI platforms could recommend your products. "Test Your Products for AI Discovery." Via @EcommerceBoy. practicalecommerce.com/test-… #ecommerce
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"Shopify Opens to Meta Muse; Amazon Balks" | @EcommerceBoy explores the opposing responses to AI agents. Shopify seems to want sales regardless of the source; Amazon fears a disruption of its marketplace model. practicalecommerce.com/shopi… #ecommerce @Muse
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"New #Ecommerce Tools: September 23, 2026" | This week: updates on ChatGPT Ads, digital payments, visual search ads, authenticated deliveries, agentic commerce, CRMs, logistics, affiliate marketing, customer feedback, more. practicalecommerce.com/new-e… @Pinterest @Maersk @Alchemy
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A compelling offer is the best way to lower customer acquisition cost. "5 Levers Drive CAC, Says Ad Pro." Via
@bandholz. practicalecommerce.com/5-lev… #ecommerce #cac
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"Omnichannel Playbook for Beauty Brands" | Marketing pro Oksana Tsvigun shares dos & don'ts for beauty brands selling in-store & online. A challenge, she says, is that spas often want both exclusivity & recognizable products. practicalecommerce.com/omnic… #ecommerce
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Placing ads on an #ecommerce site or newsletter could bring in new revenue. "Retail Media’s Margin Opportunity." Via @EcommerceBoy. practicalecommerce.com/retai…
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"Google Targets Low Effort, not AI" | @seosmarty offers terrific nuance on AI content in this piece, explaining that AI by itself is not likely a problem, but a lack of effort is (based on a leaked Google attribute). practicalecommerce.com/googl… #seo
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"Test Your Products for AI Discovery" | @EcommerceBoy suggests 5 essential tests to determine whether platforms such as ChatGPT, Gemini, Perplexity, and others have enough info to recommend your products. practicalecommerce.com/test-… #ecommerce
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Challenges with organic search traffic do not justify marketplace-only selling. "Branded Sites Are Vital for Merchants." Via @seosmarty. practicalecommerce.com/brand… #ecommerce
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"5 Levers Drive CAC, Says Ad Pro" | Hal Smith of H Street Digital says lowering D2C customer acquisition cost on Meta/Google starts w/ the offer. He shares w/ @bandholz in this episode re: ad messaging, targeting, and, yes, reducing CAC. practicalecommerce.com/5-lev… #ecommerce
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Retail media can help both retailer-publishers and advertisers, or not. "Does Retail Media Add Value?" Via @EcommerceBoy. practicalecommerce.com/does-… #ecommerce #retailmedia
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"Retail Media’s Margin Opportunity" | For #ecommerce merchants, retail media could be a new revenue source from companies they already know and work with. @EcommerceBoy explains the process and potential. practicalecommerce.com/retai…
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"New #Ecommerce Tools: September 16, 2026" | New products/services this week support international shipping and payments, conversational ads, social commerce, dropshipping, reputation management, and more. practicalecommerce.com/new-e… @FedEx @Instacart @lightsagehq
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Amid the AI tumult, clean product data is essential for #ecommerce startups. "Agency Owner on New Store Strategies." Via @bandholz. practicalecommerce.com/agenc…
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"My Favorite Content Tools Don’t Write a Word" | @BTwardowska, a pro #ecommerce content marketer, uses plenty of tools, but none of them actually compose copy. She explains her go-to platforms and process in this terrific piece. practicalecommerce.com/my-fa…
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