Professor of Marketing. (BSc; MSc; PhD; Dip M) at the University of Sydney Business School

Sydney, New South Wales
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@British_Airways another delayed BA flight after early boarding. Luggage loader breakdown and now flight control delays. Just sat here at the gate on BA522. 20 mins delayed and counting.
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If business schools want to impact practice, scholars should pay more attention to the #management know-how embedded in real-world workplaces. Checkout our thoughts aacsb.edu/insights/articles/… @Assoc_of_MBAs @BusinessDeans @CharteredABS @sydney_business
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Congratulations Andre. That’s a dream dean team.
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By ignoring tacit knowledge, we can tell less than we know about research impact. | Impact of Social Sciences (lse.ac.uk) @HERDjournal @BusinessDeans @Sydney_Uni @LSEImpactBlog @arc_gov_au @REF_2021 @ResEngland @resimpacademy #ResearchImpact
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Short answer is yes. But it’s also contextual. So when I do share it, it pertains to that situation.
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We are too focused on explicit knowledge in academic research. We argue that tacit knowledge is key, yet often missing, when trying to generate impact from research papers. aacsb.edu/insights/2021/sept… @HERDjournal @BusinessDeans @Sydney_Uni @AACSB @arc_gov_au @REF_2021 @ResEnglnd
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We hear the term #thoughtleadership all the time, but what does it mean? Check out @sydney_business @Aalmeidajones, @ericknight and my free and open-access research on this in @JournalEmerald: emerald.com/insight/conten… and @TEBReview: europeanbusinessreview.com/o……
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Really proud of my scholarly impact with over 100 publications with more than 10 citations each (i10=108). scholar.google.com/citations… @sydney_business
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Hope my thoughts coping with lockdown help.
How do you cope with being at home during the #COVID19 pandemic because of social distancing? @ProfVMitchell has a guide for how to take action: become a PEARHEAD. Read more: sbi.sydney.edu.au/coping-wit…
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Great thinking from our Adjunct Professor of Marketing Practice.
My column in today's @australian on the implications of Covid-19 for marketers, through the three phases they'll need to consider theaustralian.com.au/busines… #marketing
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The Australian covered my paper
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Still in the aftermath of the #cambridgeanalytica scandal, #Facebook stock is down over 20% since last week. Mark #Zuckerberg said himself last year that it needs to evolve. Certainly in their respect for the #privacy and #data of users. MY THOUGHTS bit.ly/2OwrlIL
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Privacy is more about psychological ownership than legal ownership of our personal data theconversation.com/we-dont-… @OAICgov
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sharing our friends' data is problematic for companies our research reveals. sloanreview.mit.edu/article/…
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