Investing in & building the future of sports, media & entertainment // Capital + Community
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Profluence retweeted
We invest up to $4M in early-stage companies building across:
- Sports
- Media & entertainment
- Human performance
- Experiences & lifestyle
DMs / email are always open
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Profluence retweeted
When we invested in Aurora saw a massive gap in fulfilling the needs of HNWs (and particularly athletes).
Cool to see @kylekuzma get involved!
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Exploring the mechanics of private equity in youth sports...
Today's guest is Jake Deane, Co-Founder of True Lacrosse (@truelacrossehq)
They are one of the largest operators in the space and recently did a deal with a PE firm, TZP.
Good snippet clip here 👇
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Check out the full episode here:
profluence.com/podcast/ryan-…
@aog_events @SilverWaveMedia @RocketYouCo
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Selling two youth sports companies...
Today's guest is @RyanSilver1, President of Attitude of Gratitude (runs 200+ amateur tournaments)
You'll enjoy this episode as we discuss: 🎙
1️⃣ Navigating acquisitions
2️⃣ Building youth sports companies
3️⃣ Where the industry is headed
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The Great Experientializing...
Sports Are Going to Continue to Get Weirder:
🤼 Scripted drama (WWE)
🎪 Baseball turned circus (Savannah Bananas)
🎮 Sports x gaming hybrids (coming soon…)
The formula is simple:
Competition + Spectacle + Community = Modern Sports Experience
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There are now 15+ Women’s Sports Funds...
Why now for women's sports investment?
❶ Global explosion
❷ Cultural momentum
❸ Valuations are soaring
❹ Ownership is changing
❺ Undercapitalized market
Check out the funds (and their strategies):
👉 petcashpost.com/p/womens-spo…
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Check out the full episode here:
profluence.com/podcast/jonas…
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Interesting podcast with the former Minecraft CEO, now the GM of a LIV Golf Team...
Jonas Mårtensson, GM of @Cleeks_GolfClub.
In this episode, we disucss: 🎙
1️⃣ Building a brand 101
2️⃣ LIV Golf & Cleeks Golf
3️⃣ Future of Communities
Good snippet clip here 👇
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Rolling up youth soccer clubs...
With Glenn Schneider, CEO of SUSA FC (Long Island's largest academy).
𝐘𝐨𝐮’𝐥𝐥 𝐞𝐧𝐣𝐨𝐲 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐚𝐬 𝐰𝐞 𝐝𝐢𝐬𝐜𝐮s𝐬: 🎙
1️⃣ M&A Strategy
2️⃣ State of US Youth Soccer
3️⃣ Building a Soccer Club: Strategy
Pod link below:
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The most prominent firms sent me exactly what they look for in:
→ SportsTech companies
→ Early-stage market gaps
→ Emerging sports leagues
Full briefing here:
petcashpost.com/p/what-inves…
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What are sports VCs looking for in startups?
We’ve had dozens on the Profluence podcast…but when you ask them directly, the answers are often cryptic.
So I asked them anonymously.
If you're building in sports, this is a gold mine👇
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Coming off a $6m seed round...
A super interesting concept in SportsTech called @FanstakeHQ
Quick overview from the pod:
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Check out the full episode here (or on audio platforms):
piped.video/TfBHHW6qOCQ?si=ER_N…
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An overview of early-stage sports VC...
With @infoarbitrage, managing partner of @ebergcapital
You'll enjoy this episode:
1️⃣ Sports investing
2️⃣ Experience in early-stage tech
3️⃣ Why sports are still in the early innings of growth
Insightful clip from the podcast👇
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The Miniaturization of Sports...A new trend transforming:
𝗣𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗶𝗼𝗻
- Pickleball → the "fun-size" tennis
𝗣𝗿𝗼 𝗟𝗲𝗮𝗴𝘂𝗲𝘀
- TGL → the compact golf tour
The full article below:
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The youth sports industrial complex.
• Estimated to hit $70B by 2030
• Avg US parent spends $1,400/kid
• 60 million kids participate annually in the US
• $1B+ of construction for youth sports facilities
Who are the key players in 2025?
Check out the briefing below:
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Top NIL agent breaks down the 𝘤𝘳𝘢𝘻𝘺 𝘮𝘰𝘯𝘦𝘺 behind college basketball ($2M+💰)
(w/ @DanielPoneman)
Full podcast here: profluence.com/podcast/danie…
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"I'm making more than most of the top players in the WNBA" 👀
LSU basketball's Angel Reese has a $1.6M NIL valuation according to On3.
She's secured 17 NIL deals including:
• Xfinity
• JanSport
• Wingstop
• McDonald’s
• Mercedes Benz
• Sports Illustrated
And she's not afraid to spend her bread: 👇
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TopGolf is a fascinating business…
(that sold to Callaway for $2.6 billion)
And now there’s alternatives in other sports:
🏀 JumpShot
⚽️ Toca Social
🏓 Chicken N Pickle
⚾️ Home Run Dugout
Check out the full briefing here ⤵️
ow.ly/QemS50OBiiK
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