India's first non-profit working towards reducing poverty through Unconditional Cash Transfers! #UCT #UBI
Mumbai
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If you pay people for doing nothing, they’ll just sit at home and doom scroll on their phones all day.”
Well… Germany tested that theory — and the results might surprise you.
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This #WorldHealthDay, remember:
💰 Unconditional cash transfers aren’t just about money—
They’re public health tools.
Less stress. Fewer ER visits. Better nutrition.
Because when survival isn’t the goal, people can finally start to thrive.
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When people are constantly worried about making ends meet, it drains their mental energy—leaving little room for focusing on health, long-term goals, or even daily peace of mind.
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Health is a right, not a privilege.
And financial stability? It's one of the best prescriptions for good health.
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💡 How Do Families Use Lump Sum Cash Transfers? 💡(2/2)
Cash infusions can have a different impact on communities at different levels of vulnerability and asset access. They build from base needs to aspirations, moving from alleviating stressors to improving quality of life.
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💡 How Do Families Use Lump Sum Cash Transfers? 💡(1/2)
Direct lumpsum transfers, with no strings attached, have the potential to be invested in a way that can fundamentally change the economic and behavioural trajectory of recipients.
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Scaling impact isn’t just about expansion—it’s about depth, sustainability, and the narratives we shape.
At DPW’s Virtual Impact Forum, our co-founder, Pankhuri Shah , shared insights on how Project DEEP navigates the complexities of scale in direct, trust-based giving.
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Most of us understand how deadly the debt trap can be, especially in low income households. ⛓️
Loans are taken for agricultural inputs and most money from the harvest is used in paying those back at high interest rates, leaving minimal scope to save or spend on development.
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As entrepreneurs, we all seek risk capital, money that allows us to tinker with our ideas boldly. 💰
This need is even more acute in areas with lower liquidity.
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Can you imagine travelling 1km or more for water - to drink, clean, bathe, cook? 💧
26 families changed this tedious reality for themselves by creating water access closer to themselves.
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When asked the impact of the program on the community, one respondent said, "सब चमक गये" ✨
29 families in Shelkui chose to invest in silver, either as social security or earmarked as savings for specific capital investments being planned like a house or a borewell.
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What investment provides a ~40% return in 18-24 months? ↗️
Bulls for a small landholding farmer!
45 families in Shelkui purchased bulls - either a single one to complete the pair or a new pair for the first time.
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The team at Divya Marathi recently visited our project in Shelkui, Nandurbar; and very wonderfully covered the ethos and impact of the program through stories.
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Thank you for following our series of posts on Building Up Lives.
Direct and unconditional transfers can become the dominant way of giving in the social and public sector.
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The myths around counterproductive purposes remain unfounded. In Krishnapur, most people invested in agriculture that led to an increase in income and employment. The profits, which had no debt repayment liabilities attached, were re-invested in other productive assets
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Building Up Lives (5/5)
A journey of empowerment:
Our findings align with global evidence which shows that direct and unconditional cash transfers are an important tool for development that improves individual lives and boosts the local economy.
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Building Up Lives (4/5)
Improvement in wellbeing:
18 families were able to prioritise healthcare. Being physically fit goes a long way in improving quality of life and productivity.
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Building Up Lives (3/5)
During the baseline, 41 of 50 families in Krishnapur had debt. Nine families repaid all their debt, while four reduced theirs by 50%. The net debt increased for six families, mostly due to housing.
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Building Up Lives (2/5)
Fifty percent of families used the cash transfer to invest in housing improvements, with many transitioning from kucha to pucca homes without taking loans.
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Building Up Lives (1/5)
The tilling of 47 additional acres of land, a 50% increase from the previous year, was made possible by the cash transfer.
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We often come across many skeptics of the program who insist that there should be an element of returnability to the grant, or some pre-conditions that recipients should meet, to ensure their skin in the game. Our experience shows otherwise.
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A public policy festival is incomplete without a conversation on careers and it was an honor to be part of this panel, to discuss skills and roles in this domain, the art of decision making and how to navigate collaboration.
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Insights from Sada (6 of 6)
व्यापार
There is immense pride and dignity in moving from waged labour to running your own enterprise.
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Insights from Sada (5 of 6)
कर्ज
Can you imagine the constant stress that comes with high interest debt, where assets are also blocked as collateral?
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Insights from Sada (4 of 6)
पशु
Livestock are a part of the family, nurtured with love and care.
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What does Project DEEP do?
Hear of the project impact directly from the community, and listen to our co-founders @muzamil_baig_ and @pankhurishah speak about what drives them, and their vision to reach 1,500 families in the next three years! piped.video/watch?v=iuzO7U1f…
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We often believe that formal training is required to make big financial decisions. Our on ground experience has revealed otherwise.
The community is best placed to make decisions that are most beneficial to their context.
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We may live in similar circumstances, but
our needs are different
We may face similar challenges, but our solution pathways are different
We all want to be seen as individuals We all want to choose for ourselves
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Can you imagine the dignity of shifting from daily wage to being self employed?
Can you imagine relief that comes from having a fair chance at a better tomorrow?
Can you imagine the confidence that comes from making your own choices a reality?
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Giving can be informative too!
It's not just about 'click and contribute', it is a way to engage with and participate in movements that you care about.
Share your resources to change lives!
#shareyourwealth #transfertotransform #projectDEEP #makegivingahabit #development
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No matter what strata of society, a proper house makes one feel safe and secure. So many of us toil hard, save and / or borrow to ensure that we and our families have a proper roof above our head.
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This year has been nothing short of incredible-a journey filled with hard work, growth, and unforgettable moments.
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India Basic Income Coalition has ended the year with an extremely insightful National Conference on Cash Based Policy in India.
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Big thanks to Shefali Bajpai, Jerold Chagas Pereira, Anusha Saxena, @thenudge_in team, Anu Balasubramanyam, & Tinymiracles team for making this session a success! Cheers to more sessions & strengthening cash transfers.🎉
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Global evidence on cash transfers, new schemes, and a strong narrative on impact and cost-effectiveness were key highlights of our panel at 'Direct Cash Transfers - Landscape and Enablers of Scale' with @lkatheeq , @muruganv , Pankhuri Shah, @RJhabvala during #Charcha2024
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We are excited to be on the panel at charcha 2024, to moderate the pertinent conversation on direct cash transfers.
Join us at IHC, Delhi on 21 August 2024 at 2pm.
To know more about the event and buy passes, click here - charcha24.thenudge.org/
Hope to see you there!
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Our co-founder, Pankhuri Shah will be speaking at Charcha on Direct Cash Transfers in India.
Register here to listen to her - bit.ly/42MdYsz
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What does Project DEEP do?
Hear about the project's impact directly from the community, and listen to our co-founders speak about what drives them and their vision to reach 1500 families in the next 3 years.
#UniversalBasicIncome
piped.video/watch?v=iuzO7U1f…
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We have successfully raised INR 10L + in the past month, and are grateful for all the generous contributions that we have received.
give.do/fundraisers/support-…
PS: The donation page will continue to remain live until May, for those who want to give.
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4 incredible days at @thenudge_csi bootcamp. The learning and camaraderie will stay with us long after we return to our home base. It has been a fantastic nine months of growing in our role as social entrepreneurs with a solid support system and amazing peer group.
@thenudge_in
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We are going to Nandurbar in May. We will work with the Pavara tribe in the aspirational district of Maharashtra.
Join our mission to empower people with choice, and set them on a pathway out of poverty.
Your donation will be matched by Ankit Gems Pvt Ltd, and be worth 2x.
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This Valentine’s Day, let’s do something different, let’s expand the definition and boundaries of our compassion!
Get ready to make a difference - Fundraiser launch tomorrow!
Keep watching this space for more updates.
#shareyourwealth #giveunconditionally #givenow
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There was so much excitement in our team yesterday, as Muzamil Baig and Pankhuri Shah spoke with Nobel Laureate Dr Abhijit Banerjee. ⭐
The conversation provided motivation and a lot of food for thought for our work to create an ecosystem for cash transfer programs in India.
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One of the best things about a cash transfer program is the immediate tangible impact that we get to see. Within a few days of the disbursement, we can see a roof being constructed and land being levelled to increase the area under harvest.
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Here’s a look at a fantastic 2023!
piped.video/watch?v=J7zdwfcm…
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We just gave INR 65,000 to more than 100 families in Rajasthan. Super excited for the results.
#UCT #UBI #UnconditionalCashTransfers #UniversalBasicIncome
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And it's a wrap!
Cash transfers were completed to 112 households across three hamlets in Sada, Dungarpur, Rajasthan. The twinkling eyes and broad smiles fill our hearts with joy as we head homeward again. 💫
#transformation #povertyalleviation #cashtransfers #changeforgood
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We are thrilled to finish 10th in Give's 100 Heroes '23 campaign! 🎊
Many thanks to all those who contributed, enabling us to reach this place.
#shareyourwealth #kindness #giving #UnconditionalCashTransfers
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