“We aim to achieve superior returns by being long-term owners of high-quality companies (with substantial economic moats, great growth potential, and run by trust-worthy people).” - Li Lu
Great CFOs use certain tools to make intelligent decisions.
This table covers 20 of them, from DuPont analysis and WACC to scenario planning and the balanced scorecard.
Free PDF file here👇🏻
7/ Cost-to-Duplicate
Ask: what would it cost someone to build this exact company from zero? Prototype, patents, R&D, all of it. Smart investors refuse to pay more than what it costs to build a competitor.
5/ Combo Platter Method
You build three valuations — best case, middle case, worst case — using similar startups as a reference. Then you check that number against Berkus and Risk Factor Summation.
Gravyty raised a $1M seed round using this method.
4/ Risk Factor Summation
You score 12 different risks — management, funding, competition, legal stuff, and so on — each from -2 to +2.
This is more detailed than Berkus, but is still a judgment call.
3/ VC Method: You guess what the company will be worth at exit, then work backward to today.
[Step 1]:
Terminal value = revenue at exit × profit margin × industry P/E
$20M revenue × 10% margin × 25x P/E = $50M
[Step 2]: Divide by the return the investor wants (say 20x) to get post-money value.
$50M ÷ 20 = $2.5M
[Step 3]: Subtract what they're investing to get pre-money value. $2.5M − $1.5M investment = $1M
That $1M is what the company is worth today, before the investor's capital goes in.
2/ Scorecard Method
Take the average valuation of similar startups that recently raised money. Then adjust it up or down based on:
Team (up to 30%)
Market size (25%)
Product (15%)
Competition (10%)
Marketing (10%)
Funding need (5%)
Other (5%)
“Most people who have been really successful in the stock market say the same thing – that they’re not smart enough to get into the market and out of it. So they tend to remain more or less in the market at all times.” – Walter Schloss
“A great company is one that’s going to remain great for thirty years. If it’s only going to be a great company for three years, it isn’t a great company." - Warren Buffett.
9. Economic Moats Matter
“You want a business with a durable competitive advantage—something that protects it from the competition like a moat protects a castle.”
14. Financial advice on Wall Street
"Wall Street is the only place that people drive to in a Rolls Royce to take advice from people who ride the subway."