Idk dude maybe importing LCK players that can’t compete at the top of LCK isn’t a winning strategy for competing internationally
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Leave fans every 2 weeks when there’s something else to get mad about
[TL;DR]: We fucked it on the costreamers video, we deserve our lumps, and we hope the LCS community will give us a chance to learn and grow
In 24 hours our LCS team plays an elimination Best of 5 for Worlds, yet the match itself is going to be overshadowed by a tone deaf youtube doc about costreamers we published 5 months ago with a clickbait thumbnail of Caedrel.
An objectively great outcome for the LCS (the 50k new unique viewers that Caedrel brings) will be coming to the matches this weekend most excited about hatewatching our team - It’s deeply embarrassing that we started this chain reaction through our own misfire. At FlyQuest we only have the utmost respect and appreciation for the support costreams provide - League of Legends esports still thrives in 2026 because of the hard work and community building of creators like Caedrel & IWDominate.
The worst part for me is that there will be reasonable people out there who think that FlyQuest hates Caedrel (we do not) or hates costreamers (we do not). That simple fact tells you how much a video intended to have a nuanced discussion on the rise of costreaming missed the mark in content and execution.
Pointing out the above isn’t trying to avoid taking accountability for our mistake - We inadvertently blindsided some of the biggest contributors to the space which is unacceptable regardless of our intent, and for that and the toxicity it brought to them I apologize. At the same time, I’d like to also pass on my apologies to our creators LS, Basil & Grim and our LCS players who should be focusing on LCS playoffs - We have unfairly dragged them into a topic they didn’t endorse, and any scorn they’ve received should be redirected to FlyQuest and only us.
All there is to do now for us is to focus on making future positive contributions to the LCS scene and support the boys Worlds push. As a loyal Caedrel viewer, I'll be in twitch chat as always tomorrow - I know I'll see you all there!
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Honestly is there any one single thing FlyQuest coulda done to piss off more people?
Let’s explicitly take shots at the most popular league streamer who gets half a mil views on YT and crazy twitch views.
The one guy with enough clout he can build an org
Great idea
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The most under discussed aspect of playing with region-warping leaders like Caps or Inspired is their effect they have on supports they play with.
They take guys like Labrov or Isles who have been grinding for years and turn them into MVP’s.
G2 Labrov 🇬🇷 is the LEC Summer Finals MVP 🏅
He died only 2 times in one game across the entire 3-game series!
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Sylvar retweeted
FLY Apollo 🇺🇸: “We’re at the level where we can beat Team Liquid, but in terms of consistency, I don’t think we’re there yet.”
He discusses:
• Why FlyQuest matches better against LYON
• What FlyQuest needs to improve before facing Team Liquid
• Gakgos’ turnaround against Sentinels
Full interview by @Jipinguino ⬇️
sheepesports.com/en/articles…
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This was a pretty discouraging interview for me as a decade long LCS fan (and a FLY fan since WildTurtle)
I get they’re trying to do something new with an almost reality TV style “cameras always on” model like he said, that’s not for me but I get it’s popular so good for them
Talked with @marcurbino VP of marketing and creative at @FlyQuest about the recent marketing direction and frustrations fan have felt with FLY. Here are some highlights:
-Fly are working on cross posting to youtube
-Big flyquest video coming next week
-They feel like old style of content doesnt work anymore and are trying to find what will work
-Dont wanna keep doing the same thing over and over and expect different results
-Trying to reach old lcs fans while making new fans at the same time
-They feel a bit lost in exactly what direction to go but that isnt stopping them from moving forward
Interview was over an hour long so there's a lot more than just this
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Idk maybe I shouldn’t be relying on the org for the content I want. Do the Chicago Cubs have an org led podcast? Is org driven content a normal model anywhere else?
I think this is a symptom of the scene contracting. No HLL or even Flight Check. Mind the gap is only like 20% NA.
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The decline of LCS hasn’t only manifested in less on-rift talent. Cubby deserved an LCS caster spot for at least 2 years.
The longer it takes to fix our issues, the more stories like this we’re gonna have to endure. Good luck Cubby
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it's pretty disappointing to watch the downfall of FlyQuest in real time. in 2024/2025 i genuinely thought they were the 1st team that was going to re-capture some of the magic that earlier fans of LCS had the pleasure of experiencing, but i was quite mistaken.
truth be told, it seems like a complete systematic lack of leadership & direction- the ONLY effort i feel like we get from FLY to market their roster and players is either sexualizing Gryffinn FAR MORE than an org should EVER be willing to do or the queer-baiting they did a few months ago; both of which are about as low hanging fruit as an acorn that's fallen off the branch, if aiming for the stars was the approach- our rockets are currently grounded and our ‘technicians’ are straight off of Fiverr
it almost feels like if Gryffinn isn't taking his shirt off or referring to girls as "exotic" for cheap likes & views- then it's genuinely hopeless & how the fuck would you even take the impressions from low-quality, dogshit slop like that and market it to brands & sponsors anyways? The whole “all press is good press” in theory is fine for individuals i suppose? but as an org you HAVE TO do better
the part that's perhaps the most heartbreaking is how much talent they DO have internally; the merch, the graphics, and also the video people are ALL amazing and tbh some of the best around but alas they are actively sabotaged by leadership that almost seems like they're fucking up intentionally, but even that would require a level of competence i genuinely do not believe they possess.
everytime i talk to the creative staff at FLY i have nothing but the highest praise to speak of all of them. in the “peak days” of FLY; they were often the unsung heroes but they all deserve a ton of credit for all that FLY accomplished in those years
1 mistake is a coincidence, 2 is a warning, and whatever number FLY is at in 2026 is a pattern of complete incompetence and mismanagement that was always present but became obvious once they didn't have winning roster to cover it up
and i haven't even touched on how horrible their usage of Basil has been. me and her have been friends since we were 17 so it's possible i'm biased but it's clear as day that her merch and presence ALONE is the only reason we don't see them shaking ass for Polymarket. i’ll just leave it at dat..
let’s go back to the ‘Caedrel/Co-streamer’ video. I think a lot of the discourse around that video was genuinely mind numbing. I don’t think it’s a horrible idea to do video essays; it can be pretty good for impressions or to move along discourse within the community, but it’s pretty obvious the hidden layers & intentions with that video. it was about as factually accurate as a PragerU video and they trashed on co-streaming with largely false points and then PLUGGED BASIL AS AN ALTERNATIVE WITHOUT CONSULTING HER IN THE SLIGHTEST OR ASKING FOR PRIOR APPROVAL, she literally found out because I was laying down on the couch in the living room and I asked her “yo have you seen this video yall just dropped” and she was just as confused as a lot of yall might’ve been. they did so in a way that seemed like she also endorsed or held the brainless views that were being propagated by the video. SPOILER ALERT: SHE DOES NOT AGREE WITH THE PREMISE OF THE VIDEO. Ultimately, she caught a TON of unwarranted hate for a stance she does not even hold. what did FlyQuest do to mitigate the hate comments that their only saving grace was receiving due to their own negligence? if your guess was scratching their ass and jacking off- you’d be correct! watching my friend catch flack for quite literally ZERO reason was so frustrating, especially when all it takes is a simple tweet or post; at least ACT like you care about your talent. another layer of it is that if you are going to outsource the video to someone who isn’t technically a part of your org you NEED to do your due diligence to vet the contents of the video; how the hell does this get past what i assume is multiple layers of “checking”?- i know about 25 people in their early 20s who are more meticulous off a tab of adderall
next is the misleading veil of being ‘woman + LGBTQIA friendly/safe’. perhaps they CLAIM to care abt that but they ALSO have let so much shit slide so long as you are a remotely competent player, there is hardly people in that office that can call themselves a ‘man’ because rather than holding players & people accountable, they'd much rather push it under the rug and act like it never happened. my personal favorite was them failing to post for pride month this year. i don’t THINK the people at FLY are raging bigots (or at least hope not); and pride posts can feel like nothingburgers if they are the SOLE THING a company does during June- but it’s actually really cool to publicly speak up and express ur support for marginalized communities! iirc FLY has donated solid sums of money to LGBTQIA+ organizations SO SPEAK ABOUT IT AND ADVOCATE FOR THE PEOPLE WHO VIEW YOUR ORG AS THEIR ONLY SAFE SPACE IN AN OTHERWISE ULTRA-SEXIST, MISOGYNISTIC SPACE.
i can’t help but feel like it’s a 180 from the FlyQuest we grew to love; they used to listen to the community ALL the time but now it feels like FlyQuest is running more like a fraternity at ASU than a prestigious LCS organization that fans can get behind.
ultimately this isnt a call out to anyone specific; im just sick and tired of watching the one good thing our region had be run into the ground and rather than it being picked back up; we’re going deeper under the ground. holding each other accountable is the only way we can actually “save the LCS” and i think we’ve let far too much shit slide
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