R/GA is an independent creative innovation company for the intelligence age. Posts by @chapinc.

A Running Machine For All. rga.run 0x64c81ce420e7b1fd41e8360b65c46c3aead990a6
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25 years ago, even 15, 10 years ago, we weren't able to replay the event like this. Media and technology have made it possible for those of us who experienced the event in real time to feel it again in an entirely new way.
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It's hard.
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If you are able to walk down the street without your face in a phone and/or able to look at and listen to what a person in front of you is saying, you are functioning at superhuman capacity. You are essentially a demigod.
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Apple product events are the closest thing we have to time travel, because for a brief and wondrous moment the brand responses and brand-on-brand replies transport us back to 2015 and a world where the feed is chronological and no one knows what a "for you" algorithm is
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"Masters of Marketing"... it's giving He-Man and She-Ra
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Personally I think it's a brilliant strategy to have your sport's marquee players competing at 2 AM. You don't want to make it too accessible, too easy for fans to watch. Kind of like how supermarkets place staple items on the bottom shelf in the middle of the aisle.
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The dream: become so successful and well thought of that no one wants to make a movie about you
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How is the Grok version of 'The Odyssey' going?
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Slacking co-workers over a holiday weekend, not because I'm lonely or anything. I have a very full life.
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In light of the discourse around US Open fan behavior, I'm sharing this image I captured in 2018. Is what we're seeing now worse? I will let others be the judge.
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There are no new ideas
BREAKING: Thieves steal more than 70,000 pints of Guinness after driving off with 2 loaded trailers from a depot in England.
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Prob fine IP wise
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Heard someone today say "feedback is a gift," which really resonated with me because where is the receipt for this feedback, I would like to return it.
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It's called Labor Day because you're going to have to work on it
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I spelled "I'm" wrong lol
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You wrote it with Claude. I gave it to ChatGPT to read. It's between them now.
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A chicken managed to escape from the truck. A documentary should definitely be made about it.
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Anyone from The World care to respond to this one?
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