46% of accidental drownings in those aged 18-25 involve alcohol and/or drugs, and many incidents happen simply while walking near water, not intending to enter it at all.
#BeAMate 💙
Stay together. Stay away from the edge. Get home safely.
(Source: WAID 2018-2023).
ALT An image featuring water splashes with the text "You don’t plan to end up in the water." A small speech bubble states "Message when you're ready to leave..." at the bottom. The Royal Life Saving Society UK logo is displayed, featuring a lifebuoy and crossed oars.
ALT A hand is visible above the water's surface, surrounded by splashing. Text overlay states a statistic about accidental drownings related to alcohol or drugs. A safety message reads, "Stay Away from the Edge." The image includes a safety campaign graphic with the text "#BeAMate" and encourages safe travel.
ALT The image features a campaign logo for "Don't Drink & Drown" by the Royal Life Saving Society UK. The text reads, "When someone’s getting too close to the edge #BeAMate", overlaid on a background of splashing water.