Updated my blog post with something I should’ve included from beginning: proper recognition of Royale creators whose passion — from tournaments to content to community building — was central to game's best year ever. That's on me, and me alone. I'm sorry. supr.cl/best-games

BEST BTALK EVER (because I’m in it)

🤭 @RLighton

moco is LIVE!!! Supercell's newest game is here!

Monsters 👾 are everywhere 😱 and... ... we're gonna need a liiittle help! IT'S LAUNCH DAY, MY HUNTERS! Ready to #joinmoco?

Today is the beginning of my 10th year at @supercell! It’s incredible how fast time flies. I still miss the ball pit.

What a start for the day!! 🚀 155 content creators from 36 countries visited us ahead of Super Fest! So grateful for everything that they do for our players and us – very important part of Supercell family! See you at #SuperFest24 event.supercell.com/ 🏆 ✨

CLASSIC BRAWL

WE’RE BACK IN BUSINESS @FTMKeienburg

someone send help

Dani “hey can you come film something really quick” Ryan “sure @Dani_Supercell anything for you”

Be proud of who you are! 🏳️‍🌈

🎸🎸🎸

GLOBAL LAUNCH: DONE! 🚀 We are incredibly fortunate to have celebrated this milestone with many of our Super Creators! Once again, a huge THANK YOU to everyone; every content creator, every Squad Busters player, and everyone who pre-registered. Today marks the beginning of the true Squad Journey, and we're super excited to create many more amazing memories together! 🩷

Squad is GLOBAL!

Learnings from Squad Busters' Mobile Pre-Registration Masterclass (30M pre-reg!) 🎁 create a strong free incentive (skin + deco + emote) 📱 incentives help get the platforms excited to promote...build these relationships early and leverage at key moments 🌐 foster your early community - involve them as much as possible (yes Supercell's existing community is a cheat code, but @PaulaBaguena (SB CM) is excellent) ‼️ frequent updates to drive FOMO heading into launch 🕹️ geo locked beta enables creators at any scale to easily create content and drive excitement with their audience ⌛️ keep the timeline relatively short so the buzz doesn't wear off (weeks not months) 📈 in my experience the most pre-registrations will come in the first week and last week... With a May 29th global launch, @SquadBustersx could achieve > 40M pre-registrations GLHF!

This is HUGE!!

🧐🤨

FREE STUFF!!! 🥳 ALL Supercell games are giving rewards based on our pre-registration milestones! This means the more pre-registrations we get, the MORE rewards! 😱 Follow the progress on squadbusters.com or in the games! 🎉