Celebrating 100 years of the Oyster. A century of constant innovation. A century of horological feats and human accomplishments. Discover #OysterStory

Geneva, Switzerland
Based in Europe
Congratulations Team Europe on a 6th victory at the @LaverCup. We are proud to stand as the Founding Partner of this landmark tennis competition celebrating teamwork. This crown is yours. #RolexFamily #Reachforthecrown
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Welcome to the @LaverCup. Conceived by Roger Federer, this prestigious team event between Europe and the rest of the world is where the titans of men’s tennis compete purely for the love of the game. REACH FOR THE CROWN. More on.rolex.com/_lavercup_ #Reachforthecrown
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A call for action. A response through watchmaking. Four Cosmograph Daytona watches will be auctioned in partnership with Phillips, with proceeds benefiting the Federer Foundation and Re:wild. London, 28 September. More on.rolex.com/auctions__ #RolexFamily #Reachforthecrown
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Welcome to the @PresidentsCup. At Medinah Country Club, the U.S. Team and International Team compete with intensity and respect. Which team wins comes down to who is best at elevating their game together as one. REACH FOR THE CROWN. More on.rolex.com/Presidents_Cup #Reachforthecrown
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At the @LaverCup, a tennis event conceived by Roger Federer, Europe’s leading men face their counterparts from the rest of the world. At this year's edition of the team competition and Rolex partner, Team World defends its title. More on bit.ly/laver_cup_ #Reachforthecrown
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Out now. The @LaverCup gathers the best in men’s tennis. In ‘Building the Dream’, part of an exclusive documentary series about Rolex partners, Roger Federer recalls the team competition’s journey to becoming a key date in sports. More on bit.ly/lavercup_ #Reachforthecrown
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Welcome to the Rolex Switzerland @SailGP Geneva. The season’s only fresh water rendezvous, where Lake Geneva’s shifty, challenging winds demand constant adaptation. Here, every split second can redefine the race. REACH FOR THE CROWN. More on.rolex.com/SailGP_Geneva_ #Reachforthecrown
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Out now. With exciting races in stunning locations, @SailGP has redefined competitive yachting. In ‘Edge of Speed’, part of an exclusive documentary series about Rolex partners, co-founder Sir Russell Coutts recounts the journey. More on bit.ly/sailgp_ #Reachforthecrown
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Exclusive Cosmograph Daytona watches will be offered at auction in four lots to support the Federer Foundation and Re:wild. All proceeds will benefit the two organizations. At Phillips in London, 28 September. More on.rolex.com/auctions #RolexFamily #Reachforthecrown
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Thank you to the @usopen and the USTA for a fortnight of world-class competition and a memorable Grand Slam® finale. Together with tennis legends and New York crowds, we celebrate Ben Shelton’s landmark run to a first major final. #RolexFamily #Reachforthecrown
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We thank @TheSolheimCup for a special 20th edition, and the first to be held in the Netherlands. A competition that showcased the best of the women’s game at Bernardus Golf, with the @SolheimCupEuro team brilliantly reclaiming the Cup on home soil. #RolexFamily #Reachforthecrown
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Welcome to @TheSolheimCup. At Bernardus Golf in the Netherlands, 12-player teams representing Europe and the US, each led by an experienced captain, face off in one of the most important events in women’s golf. REACH FOR THE CROWN. More on.rolex.com/solheim_cup #Reachforthecrown
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The @rbo_org in London begins its 2026–2027 season with Mozart’s ‘Don Giovanni’. Our partnership with the institution was expanded in 2024 to Principal Partner of the Royal Opera and Exclusive Timepiece of the Royal Ballet and Opera. More on.rolex.com/_Music_ #PerpetualArts
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At this week’s CSIO @Spruce_Meadows ‘Masters’ Tournament, our Testimonee Richard Vogel aims to complete the @RolexGrandSlam of Show Jumping by winning a 3rd consecutive Major, the CPKC ‘International’ Grand Prix, presented by Rolex. More on.rolex.com/spruce_meadows_… #Reachforthecrown
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Scott Brash made history as the first rider to complete the @RolexGrandSlam of Show Jumping. A member of the #RolexFamily, his ability to push limits and learn both in victory and defeat led to his return to the winner’s circle. More on bit.ly/_ScottBrash #Reachforthecrown
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Out now. Scott Brash is the only rider to complete the @RolexGrandSlam of Show Jumping. In ‘Raising the Bar’, part of an exclusive documentary series about the #RolexFamily, he recalls tackling adversity after his historic feat. More on bit.ly/Scott_Brash_ #Reachforthecrown
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Congratulations Richard Vogel on becoming World No. 1. A just reward for a superb season so far including 2 Major victories. You stand on the brink of completing the @RolexGrandSlam of Show Jumping. REACH FOR THE CROWN. More on.rolex.com/Richard_Vogel #RolexFamily #Reachforthecrown
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A leading figure in yachting, Martine Grael made history as @SailGP’s first woman driver. The two-time Olympic gold medallist and member of the #RolexFamily reveals how returning to her roots helps her perform at an optimal level. More on bit.ly/_MartineGrael #Reachforthecrown
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Out now. Double Olympic gold medallist Martine Grael made history as @SailGP’s first woman driver. In ‘Taking the Helm’, part of an exclusive documentary series about the #RolexFamily, she reveals how she has carved her own path. More on bit.ly/Martine_Grael_ #Reachforthecrown
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Congratulations Scottie Scheffler on claiming the FedExCup once again with a second victory at the @TOURChamp. This crown is yours. #RolexFamily #Reachforthecrown
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