Today is the culmination of years of work. The next phase of RealReports. This is where the momentum starts. More soon 🚄💨

Every move tells a story 🚚 Now you can see where homeowners are coming from, where they’re going, and how that movement is changing a market directly in RealReports. Let's break it down: WHAT? We’ve added IRS migration data to RealReports. Explore how many households moved into or out of a county, see the top counties on either side of that flow, and compare the incomes of incoming and outgoing households. Statewide views show where movers are coming from and how movement breaks down by age and income. WHY? “People are moving here” is easy to say. Showing a buyer where they’re arriving from, or helping a seller understand who may be entering their market, makes for a much better conversation. It’s another way to bring local context to your next client meeting, listing presentation, or relocation discussion. HOW? 1) Pull any RealReport 2) Go to the Demographics section 3) Click the Migration tab It's that simple. More soon.

Throwback to Thrive in SoCal 🌊🏄‍♂️ Two days of beautiful weather, people, and conversations put together by the incredible CRMLS team. More soon.

Greetings MLS earthlings 📡 We'll be in Ft. Lauderdale next week for the @councilofmls Open House conference. Meeting schedule is stacked, we're hosting a soirée on Monday night, and have a special renegade session planned our partners as well. Can't wait to see you all there. More soon.

🧠 Upcoming Webinar 🧠 We’re continuing our ‘Deep Dive’ webinars this week (Wednesday, Sept 23 @ 1p ET) with a session exclusively dedicated to our client engagement tool, Pulse. Why should you come? Well... • 90% of buyers report they would use their agent again, but only 18% end up actually doing it. Pulse helps you close that gap. • Pulse sends automated RealReports to keep you top of mind with your past clients, while engagement signals show you when a client may be ready to act. • Your personalized Pulse lead gen page turns homeowner curiosity into new business and long-term relationships. The opportunity is real and it’s waiting for you. RSVP here 👉 us06web.zoom.us/meeting/regi… More soon.

Sigh... there are so many easier ways to have regular X content. Inflammatory headline soap box. Inspirational quote musings. Thirst traps, even 🤨 But no. We decided we'd do it the hard way. I suppose this is our charge because 'We Ship A Lot' Here's what's new in volume 004. Prospector search is more powerful: New co-op, land/lot, and expanded residential property-type filters make it easier to build more targeted searches. 1) Business Momentum Engine improvements: New fact layers, playbooks, and opportunity types give Aiden more ways to proactively surface relevant ways to grow your business. 2) Land and parcel search refinement: Nationwide APN lookup plus improved support for vacant and address-less parcels makes it easier to find and work with properties that don’t have a traditional street address. 3) Aiden’s approval flows are clearer: Actions that require sign-off now use structured review screens and explicit confirmation before anything happens in the real world. 4) Better property and parcel inspection: Improved parcel displays and building-footprint inspection provide dimensions and additional property context directly from the map. 5) Aiden Voice upgrade: Voice Mode now runs on the latest live voice architecture for faster, more flexible conversations and smoother agentic tool use while you’re talking. 6) Prospector search upgrade: New co-op, land/lot, and expanded residential property-type filters make it easier to build more targeted searches. More soon.

This will be an elite night to kick off CMLS. Limited capacity. DM so we can make sure you're on the list 📜✍️ @councilofmls

🐝 The buzz is spreading 🐝 After our initial launch with Hive MLS in the Georgia markets last year, we’re officially expanding our partnership to the entire North and South Carolina region. Beginning today, RealReports is now available to the entire Hive of nearly 20,000 real estate professionals. This is our first partnership since launching our Business Momentum Engine, so we're very excited to deliver the fully-realized platform along with Agentic Aiden. Gratitude to the entire Hive team for being so easy to work with every step of the way. Full scoop here - mlsproptech.com/press-room/r… More soon.

Smdh... I guess 6-figure releases are the new norm for us now 😮‍💨

We Ship A Lot 🚢 Here's what's new in volume 002. 1) Patched Agentic Aiden calendar connector: calendar event creation with Aiden now handles dates, times, attendees, and confirmations more consistently. 2) More reliable maps across Prospector and RealReports: Location maps now render consistently in printed RealReports and searches, saved views, and geolocation now land on and preserve the correct map area on Prospector more reliably. 3) Improved Prospector mailing-labels: Owner names, trusts, and legal entities are now displayed as well as an optional “or Current Resident” line. 4) RealCMA photos dynamically update: comp and subject property photo galleries are refreshed as new MLS photos sync, instead of relying on stale static copies. More soon.

You truly love to see it. A few weeks back Dan from our team was in ATL for the @Fmls_news Atlanta Realtors Showcase, giving an early look at the next phase of RealReports. While there, he ran into Yazmin, one of our Prospector power users. Yazmin walked up smiling, phone in hand, and showed Dan a screenshot of a recent lead she generated through Prospector's built-in postcard campaign generator. The homeowner had texted her, “this report is too cool!” and now they were working together. This is what it's all about. Postcards may feel old school, but they can still be incredibly effective and ROI-positive. The difference is what happens next: every postcard sent through Prospector includes a QR code that opens the RealReport for that homeowner’s property, with Aiden built in. So instead of just sending marketing, you’re immediately providing value. More (stories like this) soon.

The MLS is going to die.. Yes the headline is clickbait-y, but our co-founder & CEO, James' actual argument in this op-ed for the MLSPropTech Digest is pretty much the opposite. The traditional reasons the MLS exists are undeniably under pressure. But MLSs also possess something extraordinarily difficult to recreate: a durable network with scale, purchasing power, distribution, data, and real insight into which technologies create value for members. We shouldn’t get stuck solely defending the MLS’s historical role. We should be shining a brighter light on the opportunities that come from that network advantage. That means using the MLS’s scale to bring members better technology with better economics, partnering more deeply with the proptech co's building the next phase of our industry, and, where the alignment is right, investing in and participating in the value these companies are helping to create. Thoughts?

🔦 FEATURE SPOTLIGHT: FIRST TIME USER EXPERIENCE 🔦 It’s time to get on board. The next phase of RealReports is here and we want to ensure our users are to take advantage of the fully redesigned platform and Agentic Aiden. Let’s break it down: WHAT? We’ve launched a completely new onboarding experience for RealReports. In about 2–3 minutes, users complete five quick tasks designed to get up and running on the platform. If you're receiving RealReports through your MLS or brokerage, after every task you complete, we’ll add free Agentic Aiden credit to your account so you can try it out. WHY? Our new onboarding provides Aiden with context on your business so it can provide more relevant and personalized opportunities every day. Also, onboarding sets up your profile, branding, and preferences so you can hit the ground running. HOW? 1) Go to RealReports and open Aiden 2) Click the ’Get Set Up’ opportunity 3) Complete the tasks in any order Your progress is saved automatically, so you can leave and come back anytime. BONUS: If you finish all five tasks, there’s a surprise waiting for you… More soon.

🔥 Hot off the @Inman press 🔥 Really appreciate @troy_palmquist taking the time to thoughtfully understand what we’re building with our Business Momentum Engine. The distinction he teased out is key: Most agents don’t need another AI tool that saves them five minutes. They need opportunities. They want to know where their next deal is coming from and what to do about it. That’s what we're chasing with this next phase of RealReports. Read the full feature - inman.com/2026/09/03/ai-mone…

We Ship A Lot 🚢 Here's what's new in volume 002. 1) More accurate equity + LTV: We improved how RealReports calculates remaining loan balances, giving you more reliable equity and loan-to-value figures. 2) Better property maps: RealReports now shows parcel side lengths and bearings directly on interactive and print maps, making lot dimensions much easier to understand. 3) Cleaner RealCMA maps: Excluded comps are now clearly dimmed, making it easier to see exactly what’s included in your analysis. 4) Smoother RealCMA workflow: You can now move back to the comps step without forcing a new search. 5) Better support: Users can now attach screenshots, report/CMA links, etc., as part of our redesigned support experience. More soon.

Thanks for your support!

Story time. It’s Friday night. We’re heading into the weekend before launching the next phase of RealReports. 7:59pm... Beldon from @BAREISMLS pings our Slack channel “Do you have data center information?” Meanwhile, our team is furiously QAing 450,000+ lines of code going out Monday. Months of work coming to a head. But what’s a few more lines of code for a good idea from a partner?? 9:56pm... 1 hour and 57 minutes later... data centers in RealReports are ready to ship with the Monday deploy. This is what momentum looks like. Not months and weeks. Hours and minutes ⏱️ More soon.

AI’s next wave isn’t about saving time. It’s about making money bit.ly/3SLQAMU

🧠 Upcoming Webinar 🧠 Now that the next phase of RealReports is here, we’re hosting a deep dive curriculum on each of our tools. The first in this series will be next Wednesday (Sept 9) at 1p ET. In the session we’ll provide a soup to nuts walkthrough of the RealReport itself, all the new upgrades that were made as part of our recent launch, and how to use it across the buyer, seller, and homeowner journey. All are welcome. RSVP here 👉 us06web.zoom.us/meeting/regi… More soon.

We're going all in on @councilofmls . This is just the start. More soon.

We ship a lot 🚤 So we're starting a new post series called... "We Ship A Lot" to make sure the good stuff doesn’t get buried. This won't be a dense technical changelog or exhaustive list of bug patches (even though that stuff matters a lot too). This also won't include the bigger launches or key features that require their own spotlight. This is for everything else in between worth knowing that makes RealReports noticeably better. Expect these every week. Probably more than once. Here’s 'We Ship A Lot: vol 001" • Faster, more accurate Prospector searches with cleaner counts and more reliable map results. • Aiden now stays perfectly in sync with Prospector and RealCMA, so the interface always reflects the work Aiden performs. • Better sharing for RealReports and RealCMAs, with property-specific preview images when you send or post a link. • More accurate RealCMA comps, including better tax data for both searched and manually added properties. • RealCMA printing and PDF export are more reliable, with fixes to layout, ordering, addresses, and comparable-property tables.