Every day of the BFCM weekend has a different job. Friday is show time. @Shopify's busiest minute of the year was 12:01 p.m. ET, as so lead with your strongest offer and best sellers. Saturday and Sunday are the lull. But make sure you change the angle, not the offer (please, I'm begging you, don't raise or lower your discount as the weekend goes on). Cyber Monday is the closer. Up the urgency with words like, "Final hours" or "Last call" as long as your sale reallllly does end at midnight. Rebuy’s personalized recommendations make it easy to show your best converting products each day, without touching the offer.

During BFCM 2025, phones drove 78% of online traffic but only 70% of the orders. That little gap is mobile shoppers who showed up but didn’t check out. Some of it is speed. Some of it is offers that look glorious on a 27-inch monitor but cramped on a 6-inch screen. The fix is mostly unglamorous: cut the apps you don’t use, compress your images, and test your cart and offers on a real phone. We cover that and more in our free BFCM 2026 guide right here: rebuyengine.com/bfcm-guide-2…

Black Friday is less than a month away, and 64% of those shoppers will be new to you. Our free BFCM 2026 guide will teach you everything you need to know to grow every order and bring those customers back. rebuyengine.com/bfcm-guide-2…

Rebuy Monetize is now live for UK shoppers 🇬🇧 Add personalized offers to your Thank You and Order Status pages, from brands like Ocado, Prime Video, AG1 and Revolut. Your shopper gets a reward and you get paid. £10K–£15K per 100K orders, at no cost to you. Switch it on before Black Friday and earn on every order this peak season.

Every BFCM shopper costs you something, and some cost you twice. Once to get them to your site, and again when a discount hands back the margin you just paid for 🫠 So what’s the alternative? On Oct. 28 we're joining @QuickfireD on Ecomm Engine to talk about how brands are using AI and real-time intent to turn browsers into bigger buyers, without reaching for deeper discounts. Real examples and tactics you can put in place before peak hits! linkedin.com/events/75063615…

You know what you made last Black Friday, but do you know how much money you left on the table? We built a calculator to put a number on it. Pick your industry, then enter your average order value and monthly orders and you’ll see what cart recommendations, bundles, and post-purchase offers could add to your BFCM weekend. It runs on real results, not a sales pitch: BFCM 2025 data from thousands of Shopify stores powered by Rebuy, where personalization drove over $60M across 2.1 million orders in one weekend. Last year's money is gone. This year's is still on the table. rebuyengine.com/tools/bfcm-c…

Post-purchase upsells turn completed orders into extra revenue. Here's how to capitalize on your customers' buying momentum. Every offer you show before checkout carries a littttle risk. Maybe it distracts a shopper or adds enough friction that they don't finish their order. But after payment? There's zero risk. With Rebuy Post-Purchase, accepting that offer takes one click. No re-entering payment details. Take Polyvinyl Records for example, they offered a mystery record from their 400+ release catalog right after checkout and saw a 15% conversion rate. Getting a second yes from a customer you've already paid to acquire is the cheapest revenue you'll ever earn, especially with BFCM right around the corner.

Here’s the Black Friday math most brands skip. You sell a product for $100. It costs $60 to make, so you keep $40. Take 30% off, and that $30 doesn’t come out of the price. It comes out of your $40. So now you're keeping $10 an order. That's three quarters of your profit, gone on every single sale. Poof. Sayonara. Goodbye forever. Now that doesn't mean you shouldn't run discounts, but it definitely means you should know what an offer reallllly costs you before you set it. Run the math on your best seller before you lock in your BFCM offer. And above everything else, look for ways to grow AOV instead of trying to deepen your discount. That's what we do here at Rebuy, we help brands drive more revenue with personalized upsells and cross-sells across the customer journey. And there’s still time to get set up before the holiday rush.

BFCM is just around the corner, but what do you reallllly know about who shops at this time of the year? They probably found you through an ad or a gift guide. They likely haven't read your about page. And they mighttt just leave you for a better discount without a second thought. But let's look at some stats. During BFCM, returning customers convert at more than double the rate of new visitors. And the average Shopify discount across Black Friday and Cyber Monday is 28% So you're discounting your products for fickle shoppers who are less likely to buy and less likely to return. But here's the other side of that data. These same BFCM customers spend more on the first order. $159 on average versus $120 the rest of the year. That first order is the biggest opportunity. If you might not get a second one, you'd best do everything you can to maximize the first one. You've still got time to make sure your store is dialed in to boost AOV before the flood of holiday traffic hits. And if you need help getting started, Rebuy was made to help brands drive more revenue across the customer journey with personalized upsells and cross-sells.

20 topics. 5 major themes. Insights from consumers, brands, and expert thought leaders. We’re proud to have contributed to @QuickfireD's State of Ecommerce report, alongside leading tech and agency partners from across the ecosystem. Unpacking the critical issues shaping ecommerce today – from AI integration and customer loyalty to safer, more inclusive experiences and sustainable, profitable growth. Download your copy right here: quickfiredigital.com/white-p…

You're $62 away from 15% off 👀 That personalized nudge is now built into Smart Flows with Dynamic Messaging. Tell shoppers exactly how far they are away from free shipping or a discount, then have the banner recalculate in real time as the art grows. When a customer crosses the line, the message flips to "Congrats! You've earned 15% off." Free shipping ✅ Tiered discounts ✅ Bundle deals ✅ One message that keeps up with every customer.

Tabs are here! 🗂️ Tabs for Merchandising Widgets lets your shoppers flip between curated product sets (up to ten) without scrolling past a wall of carousels. Each tab pulls its own products, so every click shows something fresh. Less clutter. More browsing. Happy customers.

And an especially big thank you to our Momentum London sponsors, @Yotpo, @AttentiveHQ, Reveni, @Gorgias, @GetPurpleDot, and @Tapcart, for helping us bring it all together 💜 Cheerio until next time, London! 🇬🇧

From preparing for BFCM to AI, personalization, and turning customer signals into action, our speakers brought their amazing insights and advice and kept the conversation flowing all afternoon. A huge thank you to everyone who joined us, shared their perspective, and made the afternoon such a good one. Big thanks to @GetPurpleDot for hosting our wrap party at the Telegraph!

That’s a wrap on Momentum London! Yesterday, we packed the room with an incredible group of ecommerce leaders, brands, and partners for an afternoon of conversations about what’s next for commerce.

Here's how it works: submit your site → @barrelny's team reviews submissions → 5 finalists get shortlisted → 1 gets their site audited live. All five finalists walk away with a discount toward a full @barrelny UX Audit + BFCM Roadmap and a Nintendo Switch 2. Think your site could use a second look before BFCM? Submit it here: barrelny.com/lp/live-site-op…

Last call to submit your brand's site for a chance to win a Nintendo Switch 2 🎮 We've teamed up with @barrelny for something a little different ahead of this BFCM: Barrel's Live Site Audit, a live, unscripted audit of a brand's website led by Barrel's Director of Strategy Val Geisler and Design Director Christine Carforo. barrelny.com/lp/live-site-op…

The Lexus Trestles Pro is underway at Lower Trestles, and Rebuy is proud to be the Official Ecommerce Success Partner. Good luck to all the surfers!

Around the Sound is back for its 6th year! Come join us alongside our friends at SeaMonster Studios for an afternoon of learning and networking with other ecommerce experts from Seattle and around the world. No fluff, no sales pitches, just ecommerce professionals sharing what's actually working. You’ll hear what’s working for brands like Buddha Jewelry, Flutterhabit, Deschutes Brewery, Millie’s Sipping Broth and others. 🗓️ Thursday, September 24th 📍 Daniel’s Broiler, Lake Union, Seattle ⏰ Event Time: 4:00 PM – 8:00 PM luma.com/adrk9y91

On 17 September, Festsaal Kreuzberg in Berlin will open its doors for Merchant Inspiration Talks. 500 decision-makers, founders, and teams will be coming together to talk about real scaling challenges — without marketing fluff and without sales pressure. Teams from brands like On Running, HOLY, Braun Büffel, ESN, and BLACKROLL will be sharing deep-dive masterclasses plus there will be numerous interactive networking formats throughout the day. Grab your tickets here: merchantinspirationtalks.com…

Before BFCM traffic hits, find out what's costing you conversions (and potentially walk away with a Nintendo Switch 2 🎮) We teamed up with @barrelny ahead of BFCM for the Live Site Audit on Wednesday, September 23 at 12PM EDT 🗓️ How it works: 📩 Submit your site 👀 Barrel reviews every entry 5️⃣ Five finalists shortlisted 🎉 One gets audited live All five finalists get a discount on a full Barrel UX Audit + BFCM Roadmap, plus a Nintendo Switch 2. barrelny.com/lp/live-site-op…

It's built on a survey of 1,200+ real shoppers, then paired with do-this guidance instead of vague trend talk. Skimmable, actionable, and made to get used before, during, and after peak season.

Another BFCM report? Trust us, this one is worth your time. We teamed up with @Tapcart_app on their 2026 BFCM report along with our top tech and agency partners across ecommerce.

15% of @Polyvinyl shoppers said yes to a record they can't see. The offer: finish your checkout, and Polyvinyl hands you a mystery vinyl pulled from anywhere in their 400+ release catalog, at a discount. You don't know what you'll get. That's the whole point. 15% of shoppers take the deal. "Just because somebody completed checkout didn't mean the sale was over," said Chris Hassen, Director of Operations at Polyvinyl. "The success rate of the conversions on that was so high that it really blew us away." That Post-Purchase offer is powered by Rebuy, which agency partner Softlimit set up from day one of Polyvinyl's Shopify launch. See how they did it: rebuyengine.com/case-studies…

Rebuy is headed to Lower Trestles as the Official Ecommerce Partner for the @WSL's Championship Tour event this September 🌊 We had a great time at the @WSL Partner Summit during the US Open of Surfing, talking with brands and partners about where commerce and the fan experience are headed. Best surfing in the world and now some of the best shopping experiences too 🛒 See you at Trestles!

More cross-sells, less clutter. Cart Tabs is live 🛒 If your cart's been feeling crowded with cross-sell widgets stacked one after another, this one's for you. Cart Tabs groups multiple Cross-Sell Widgets into a clean, tabbed interface — so shoppers can browse more recommendations without the cart feeling packed. Add up to three tabs per component, name each one, and drag content between them. Empty tabs hide themselves automatically, so shoppers only see what's worth showing. Live now in the Smart Cart editor.

63.78% AOV boost with Rebuy Bundle Builder 🎉 That's what Olive & Piper is seeing since rebuilding its biggest promotion with Rebuy and our friends at Analog + Digital. The result? A dazzling AOV boost and an easy way for brides to find savings on such an expensive moment in their life. rebuyengine.com/case-studies…

Nearly $30,000 in 30 days. From Rebuy Smart Search alone. @CarlsonLabs shoppers search by health goal, not product name. So when someone types "omega for heart health," Smart Search surfaces the right omega-3 instantly. It's now the #1 Rebuy revenue driver on their store. Search that speaks your customer's language.

20% AOV boost. That's what @CarlsonLabs is seeing with Rebuy in the last 30 days. Alongside agency partner @itsabsoluteweb, @CarlsonLabs made discovery the strategy and the results speak for themselves. 🔍 ~$30K in Smart Search sales 🔁 $14,500+ in Switch-to-Subscription sales 🛒 1 in 5 orders now touch Rebuy Read the full story: rebuyengine.com/case-studies…

Buy more, save more is now on the product page 🎉 You could already offer volume discount tiers in the cart. Now you can show them right on the product page too, so shoppers see the offer as they browse. Set your tiers (like... Buy 2, save 10%. Buy 3, save 15%), and Shopify Functions enforces the discount automatically at checkout. No code, no separate promo. Just that sweet sweet AOV boost. Up to 20 tiers, three layouts, and Subscribe & Save built in. Live now!

"The metrics are moving because customers are having a better experience." That's the story of @TheRagCompany's first year with Rebuy, in one line. The auto detailing brand built its name on education — YouTube tutorials, how-to guides, a podcast. With Rebuy Smart Search and Content Search, that knowledge now lives inside the shopping experience: search "ceramic coating" and you get the product and the 30-minute tutorial on how to apply it. The results: 📈 30% AOV lift over 30 days 🔁 12-month reorder rate on new customers up from 25% to 30% Short-term revenue. Long-term loyalty. No gimmicks. Read the full story: rebuyengine.com/case-studies…

Most brands are sitting on revenue they've already paid for. The traffic is there. The orders just aren't as big or as frequent as they could be. Next week, we're teaming up with Sunny Road for a no-fluff session on turning everyday store traffic into bigger, more frequent orders. Save your spot: rebuyengine.com/webinars/per…

Personalization is no longer just a marketing tactic. Now it's the foundation of a great customer experience. But what does personalization at scale actually look like right now? We're teaming up with @gorgiasio, @bloomreach_tm , and @okendo for a live conversation on how the best DTC brands are building smarter, more connected customer journeys. We'll get into AI-powered CX, product discovery, recommendations, reviews, retention, and how to turn customer insights into experiences that actually convert. Real strategies. Real examples. Built for modern commerce. July 30 at 2 PM EST Save your spot: dtcx.events/personalizationa…

Boost your checkout conversion rate by fixing these three common mistakes. Most customers abandon their carts because of unnecessary friction or a lack of trust during the payment process. So we break down how to streamline your checkout and use personalization to secure more sales. Want a more in-depth look at this strategy? Check out our YouTube channel for the full video.

Last call — the Rebuy Agency Partner Roundtable is tomorrow! Join Rich Matukaitis for an open session covering what's new in the partner program, launch best practices, and the difference between Referral and Managed Partnerships. Come with questions. Leave with answers. 📅 June 10 🕰️ 11am AEST 🔗 rebuyengine.com/webinars/par…

Calling all Shopify agencies the Rebuy Agency Partner Roundtable is back! Join Rich Matukaitis for an open, interactive session covering what's new in the partner program, launch best practices, and the difference between Referral and Managed Partnerships. Bring your questions. Share what's working. Talk directly with the Rebuy team! 📅 June 10 🕰️ 11am AEST 🔗 rebuyengine.com/webinars/par…

Five @Shopify upsell strategies top brands are using in 2026 👀 More traffic costs money. Paid ads, SEO, organic content, it all adds up. But more revenue from the customers you already have doesn't. But more revenue from the customers you already have doesn't. So let's break down how to increase AOV and delight your customers without spending a dollar on traffic: youtu.be/wrTSzztoBM4

What if your next growth unlock isn't a new channel, but the customers you already have? Brands dialed into retention are pulling up to 40% higher LTV while everyone else fights rising CAC. We contributed to @QuickfireD's Guide to Lifetime Value. A no-fluff breakdown of how leading ecommerce brands are engineering repeat revenue. Inside: the hidden leaks costing you margin, why personalization and loyalty finally need to work together, and the subscription plays driving predictable growth. Free download here: quickfiredigital.com/white-p…

Skincare shoppers don't impulse-buy a $65 serum. They read ingredient lists. Compare clinical claims. Look for reviews from people with their skin type. Every one of those moments is a testable interaction on your product page. On May 7, our very own Adnan Shah is joining @getshoplift and UN/COMMON for a free 60-minute CRO masterclass built specifically for skincare brands. What you'll walk away with: - A year-round testing framework built around how skincare actually sells - 100+ skincare-specific test ideas (not generic ecommerce tests with moisturizer photos) - The Skincare CRO Playbook, an 80+ page downloadable ebook - A CRO roadmap template you can start filling in that same week Three experts. No vendor pitches. Just what to test and why. Save your spot: shoplift.ai/playbook/skincar…

.@myceremonia saw a 9.5% boost in AOV with this one small tweak to their cart experience 📈 Ceremonia was already using the Rebuy Smart Cart to power upsells and cross-sells. Then they layered in Beam, giving customers the chance to direct 1% of each purchase toward a nonprofit they care about. The emotional connection changed buying behavior. Customers who could visualize their impact (like funding 300 fruit trees for families in Latin America) showed less hesitation and were more likely to add Smart Cart recommended products to their order. The results speak for themselves: ☀️ 9.5% additional lift in AOV ☀️ 7.7% increase in cart completion rate ☀️ 6.6x ROI on donations and fees Check out the full case study here: linkedin.com/smart-links/AQG…

Most of the reasons brands went headless in 2019 are solved problems today. International was addressed by Shopify Markets. Creative freedom came from Online Store 2.0 and checkout extensibility. The performance gap has largely closed. In this clip, iamota CRO Richard Sandor walks through which original headless assumptions have held up and why, for most merchants, the headed option has now progressed to the point where the tradeoff no longer makes sense. Here's the full interview with Richard Sandor: hubs.li/Q047ZLFx0

The Orders page is one of the most overlooked upsell opportunities in ecommerce 👀 Your customer is logged in. They're reviewing past purchases. They're already in buying mode. Now with Rebuy, merchants can drop recommendation widgets and content blocks right on that page. It takes minutes to set up, works on mobile, and uses the same widget settings you already know from Checkout Extensions.

Headless operating costs are higher than most brands expect. The math on moving back to headed is clearer than you'd think. In this clip, iamota CRO Richard Sandor walks through a real example: a merchant spending a significant amount month over month just to keep their headless setup running. His estimate for standing up a new headed structure on that same budget: about eight months. "The payback period is pretty prompt. You'd be surprised." Read the interview with Sandor here: hubs.li/Q047Zv2s0

Retention is where the real growth happens, and brands that get it right are seeing up to 40% higher LTV. Most ecommerce brands are still stuck on the acquisition treadmill. Spending more to acquire customers who buy once and disappear. But the math doesn't work forever. We contributed to @QuickfireD's Guide to Lifetime Value, which breaks down how leading brands are flipping the script. Learn why retention now beats acquisition as a growth strategy, the most common mistakes quietly killing your margins, and how personalization, loyalty, and subscriptions are driving predictable, repeat revenue. Get your free copy here: quickfiredigital.com/white-p…

The best time to show a shopper a recommendation is right after they decide to buy. That's the logic behind the add-to-cart pop-up. Severi Niiranen, Shopify Account Manager at Brancoy, explains what makes it work: timing, mobile real estate, and low friction. When the customer clicks add to cart, intent is already established. The pop-up fires in that moment, not on page load, not mid-browse. It also avoids the expensive front real estate on mobile. If the customer isn't interested, one tap removes it. "If they are thoughtfully placed, and the customer doesn't want to utilize the opportunity, they can easily click it away." Read the full interview with Severi Niiranen: hubs.li/Q0470fMx0

Five agencies pitched a merchant on their replatform. Four recommended headless. One said: you don't need it. That agency was iamota, and they won the project. Richard "Stitch" Sandor, the CRO at iamota, has been in those rooms for 10 years. In this clip, he walks through exactly what happened. Brands were often pushed into headless before anyone asked what problem they were actually trying to solve. Full interview with Sandor: hubs.li/Q047ZB-D0

Your store is already optimized. ROAS is strong. Yet most brands still hold back on ad spend. Brancoy is Shopify Plus Partner and works with brands year-round on continuous CRO. By the time BFCM arrives, the store is ready and the work is done. That's exactly when brands make their most common peak season mistake: they sit back and wait out the campaign instead of pressing the advantage. "When it's peak season...you just need to get all the traffic that's available, and drive it in. Don't hold your left foot on the brake during the campaign." Check out the full interview with Severi Niiranen here: hubs.li/Q046PfkR0

We are back for @Shoptalk Day 2 🎉 Stop by our booth right at the entrance for free swag and learn how top brands are using personalized recommendations to increase revenue and build lasting customer loyalty.

The best performing social content doesn’t use hashtags. Loving this conversation with Alex Hong, from Syncly and Janvi Shah from Hue

We are live at @shoptalk!

You don't need a big team to drive serious revenue. @eatmagicspoon is proof that a strong testing culture is a powerful growth strategy. This Wednesday on the Rebuy stage at Shoptalk, Ciara Lydon from @eatmagicspoon, and Emelia Ewara from Rebuy are pulling back the curtain on the playbook behind the brands' impressive results. They cover post-purchase upsells, subscription pop-ups, cart upgrades, and the real operational lift behind it all. If you're a small ecommerce team trying to drive more revenue, this one's for you.

Video isn't a brand awareness play anymore. For the brands doing it right, it's a revenue channel. Janvi Shah of @Poweredbyhue and Alex Hong of @synclyhq are breaking that down on the Rebuy stage at Shoptalk this Tuesday to share the most impactful and underutilized ways video is reshaping ecommerce. 📅 Tuesday, March 24 | 1:00 PM 📍 Rebuy Stage, Booth #2955

Most ecommerce teams are optimizing for the wrong metric. Sure, conversion rate is clean, trackable, and shows up in most every dashboard. But Severi Niiranen at Shopify Plus Partner Brancoy makes the case that chasing CVR without watching sales can send your team in the wrong direction. "It doesn't help you to increase conversion if sales aren't increasing. So I believe the most important metric to follow in conversion optimization is sales, not conversion rate." A perspective with real implications for how brands on evaluate tools, run experiments, and report results. For more CRO tips, check out the full interview with Niiranen: hubs.li/Q046NVBx0 #ecommerce #CRO #conversionoptimization #Shopify

What do investors and founders really think about ecommerce right now? We're finding out live on stage at Shoptalk next week. Join @brentmurri of @M13Company and @RebuyEngine Co-Founder @jameserck as they compare notes on where the real opportunities are, what separates the brands worth betting on from the ones burning out, and what the next 24 months look like for brands that want to come out ahead. 📅 Tuesday, March 24 | 🕜 1:30 PM 📍 Rebuy Stage, Booth #2955

Most brands have more data than they can act on. Purchase history lives in one tool, email engagement in another, and survey data in a third. Each system captures only a fragment of the customer, which means personalization built on any single source is working with an incomplete picture. The opportunity is identity: a persistent, unified view of who the customer is that other tools in your stack can draw from. In the Digioh Identity-First Personalization Playbook, you'll learn: - What identity-first personalization is (and what it isn’t) - How to move from one-off tactics to experiences that carry context forward (with examples) - How to assess where your brand stands today Rebuy contributed a chapter to the playbook on how brands can use identity-first signals to create superfans over time. Download the playbook: hubs.li/Q0467f210 Contributors: Digioh Ordergroove PostPilot Rebuy

How do you get more revenue from the customers you already have? We'll be answering that question live on stage at Shoptalk next week! Join Beth Shero of Shero Commerce and Valeria Granda, GM of EMEA at Rebuy, as they share real results from two brands, powered by Rebuy's personalized recommendations 📅 Tuesday, March 24 | 10:30 AM 📍 Rebuy Stage, Booth #2955