Reply is your AI-powered sales engagement platform to create new opportunities at scale – automatically ✨
Toronto, Ontario
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Copilot: the AI drafts, you approve.
Autopilot: it sends.
Run copilot two weeks first.
Whatever you keep rewriting is what your AI still does not know about your business.
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There is one number that quietly kills sending domains and almost nobody watches it.
Not open rate. Not bounce rate.
User-reported spam rate.
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Three things pull you back:
Clean the list before every send
Plain text opt-out line at the bottom, no design
Cap volume per mailbox and per domain
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Never send to an unverified list.
Run it through a verifier. Delete hard bounces. Put catch-all addresses in their own group and send them last, in small batches. They bounce at 5-15%.
Ten minutes. Highest return hour in outbound.
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Where good lists come from, ranked.
Most teams start at number 3 and wonder why their reply rate is 0.6%.
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A list you bought.
Please do not. You do not know where it came from, who is on a suppression list, or how many people already emailed it this month.
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Warm-up is not a switch you flip.
It is a 30-day volume schedule you follow.
The tool only helps you stick to it.
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A founder told me his list was 5,000 people and his reply rate was under 1%.
He wanted better copy.
Here is what we actually did.
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The uncomfortable version of this lesson:
Big lists exist because loosening a filter is easy and making a decision is hard.
The decision is the work. The filters are just where you record it.
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